Blue Ocean Strategy

If you’ve studied business, then at this point you may have already come across this very heavily studied marketing strategy. If so, let’s elaborate. If not, welcome and let’s get started by finding ways to use Blue OCean Strategy to build a unique author brand and sell your books by creating your own market, instead of fighting for market share in an overly saturated red ocean.

How is Blue Ocean connected with Spirituality?

Rivals have caught up to Apple in the markets it once dominated, and the tech giant's rumored future products aren't in revolutionary fields.

The brand's innovation loop never ends as Marriott Hotels has launched four mobile "incubator" hotels to test future mobile enhancements. Guests at those hotels can make service requests using their smartphones. Among the most popular guest requests so far: additional towels, wake-up calls and housekeeping.

During the NES era, Nintendo leveraged its considerable power to put into place many actions that either hurt consumers or hurt developers.

Blue Ocean Strategy? What is this strategy? Does it really exist in the world of business? Yes Daniel it does and this strategy is a vital reason behind the most successful companies in the world. But before we debate about this, “Blue Ocean Strategy” let me tell the people what it actually means. It means creating an uncontested market space and making the competition irrelevant.

A sound value proposition isn't enough to keep you on top of the food chain.

Of course we are not a company, neither are we sharks (wouldn’t mind being a dolphin) and our congregants are neither customers nor fish. Nonetheless, the metaphor holds true. After all, since our inception “Blue Ocean” is exactly what we have set forth to discover.

So, what makes us a Blue Ocean synagogue?

Most business strategies focus on how to beat the competition. It seems obvious that the success of any business relies on its ability to outperform its rivals. However, Renée Mauborgne and W. Chan Kim present another option in their widely-acclaimed business book "Blue Ocean Strategy".

Blue Ocean Growth is not strategy Strategy is based in competition, derived from Greek generals, and littered with the vocabulary of war.  Our own definition of strategy, included within the strategic architecture of our strategy-paksm, builds off...