Blue Ocean Strategy

Millions of people step aboard airplanes each day, complaining about the lack of legroom and overhead space but almost taking for granted that they can travel thousands of miles in just a few hours.

Sure, we all know pollution destroys ecosystems, but, for better or for worse, pollution can create ecosystems, too.

The Reserve Bank has expressed its disappointment over the lowerthanexpected spread of mobile banking in the country saying the awareness levels of this tool has been wantingThough mobile banking channel has the potential to be one of the key to...

Rick Otton, a master in buying and selling houses creatively, shares his latest property investment tips on how to survive a very competitive UK property market without paying a lot of cash in his limited-edition Free Report.

Forty-seven companies listed on the Philippine Stock Exchange have been determined to comply with the Islamic Shariah legal system under a new screening process adopted by the PSE in an effort to attract Muslim investors.

CP Toys is offering suggestions for alternatives to hi-tech toys this holiday season | Virtual Strategy Magazine is an online publication devoted entirely to virtualization technologies.

Their biggest mistake is a focus on quantifiable ROI.

Innovative leaders look outside of their comfort zone to other industries for inspiration, and to cross-pollinate ideas. What steps can you start incorporating to find daily inspiration for healthcare?

In 2005, Jim Jannard (founder of Oakley) set up a company called RED Digital Cinema, with the specific aim of creating a ultra-high definition digital camera which would be as good as the 35 mm film cameras.

The well-known Blue Ocean Strategy (BOS) described the business aim not to out-perform the competition in the existing industry, but to create new market space or a blue ocean, thereby making the competition irrelevant. If BOS is a once in-a life-time opportunity for organization's expansion, then Blue-Tree strategy is more relevant to business’s continuous growth and well managed progress.

The Blue Ocean Strategy is highly related to process innovation. The idea of this strategy is to build new businesses where none existed before.

Qualitative research ensures customer validation, clarity and a process when producing the products of tomorrow. It is possible to use qualitative techniques via a user centred design process to truly innovate whilst remaining agile.

How an innovative swimwear company turned people into regular swimmers.

Every organization needs to map their target buyer’s buying experience before they make any decisions about the design of their sales and marketing function.