Blue Ocean Strategy

In an April 2021 Nature article, People systematically overlook subtractive changes, researchers showed it is human nature to add to an offering even though subtracting elements is often more effective and lower cost. Individuals are less likely to consider removing elements of an offering, referred to as ‘subtractive behavior’, unless prompted. The researchers showed that “…people systematically default to searching for additive transformations, and consequently overlook subtractive transformations… Defaulting to searches for additive changes may be one reason that people struggle to mitigate overburdened schedules, institutional red tape and damaging effects on the planet…”.

The six red ocean traps are the explicit and implicit assumptions managers often act under in setting out to make market-creating strategic moves. The trouble is, instead of helping in the creation of profitable new markets, they anchor managers in red oceans and prevent them from entering blue waters. It was some of these assumptions that trapped Google in its drive to create a new market with Glass.

Disadvantages and possible limitations of the blue ocean strategy: 

• There is a risk that efforts won’t result in the creation of a blue ocean. This strategy's success depends on an organization’s resources, talent, and position in the market.
• Balancing dual strategic imperatives (cost reduction and buyer value) can take time and effort for organizations.
• Organizational hurdles, such as scarcity of resources and a lack of strategic alignment, can impact the outcomes of the blue ocean strategy.
• Businesses must attract enough customers to generate economies of scale and dissuade immediate competition.
  Blue ocean markets will eventually become red oceans as competitors appear.

Disruption dominates innovation theory and practice. But disruption, for all its power, is destructive—displacing jobs, companies, and even entire industries. Are we missing an alternative approach to innovation and growth? With three decades of research, the #1 global bestselling authors of Blue Ocean Strategy, W. Chan Kim and Renée Mauborgne, reveal another way to innovate and grow. Just as Blue Ocean Strategy redefined the essence of strategy as creating not competing, Beyond Disruption redefines and expands the existing view of innovation by introducing a new approach, nondisruptive creation, that is free from the destructive displacement that happens when innovators set out to disrupt.

The Blue Ocean Strategy is a framework for creating new markets by focusing on uncontested market space rather than competing in crowded, existing markets. Here are five steps to using the Blue Ocean Strategy to grow your business.

En résumé, "Stratégie Océan Bleu" propose une nouvelle perspective stratégique qui encourage les entreprises à sortir des sentiers battus et à créer de nouveaux marchés inexplorés. Les auteurs offrent des principes, des outils et des conseils pratiques pour guider les lecteurs dans la mise en œuvre de cette approche. Que ce soit en identifiant des propositions de valeur uniques, en recherchant de nouveaux segments de marché ou en cultivant une culture de l'innovation, ce livre offre des stratégies concrètes pour aider les entreprises à se démarquer et à prospérer dans un environnement concurrentiel.Les auteurs soulignent que la création d'un océan bleu nécessite une réflexion stratégique approfondie, une analyse de marché rigoureuse et une compréhension profonde des besoins et des désirs des clients potentiels. Ils encouragent les lecteurs à remettre en question les conventions de l'industrie et à repenser fondamentalement leur approche commerciale pour trouver de nouvelles opportunités.

For a brand that is cruising nicely in the Blue Ocean, catching a tan and watching dolphins, the strategic positioning communicates a pioneering spirit and creates the perception that the brand is an innovator and game-changer. A brand in the Red Ocean is fighting amongst sharks and needs to prove its worth to customers by highlighting points of difference, competing on price, and in essence, spending more or finding innovative communication tactics to remain top of mind.

Now Chan and Mauborgne have a new book called Beyond Disruption, where they contest the common idea that disrupting established players is a preferred path to achieving business success. They instead champion what they call “nondisruptive creation,” businesses built outside of the boundaries of existing companies. Eyeglasses, Viagra, e-sports, and microfinance are examples of such an approach, where their inventors created new market value without needing to weaken any incumbents to succeed.

“Non-disruptive innovation” involves the creation of new markets without the disruption or displacement of existing markets. It does this by creating brand new markets outside or beyond the bounds of existing industries. This approach is good for entrepreneurs because they don’t have to battle with existing incumbents. It’s good for society at large because it doesn’t leave a swathe of failed companies, lost jobs and fractured markets in its wake. Boris Johnson might call it having your cake and eating it.

In the past decade, we have seen that competing against rivals is no longer enough for companies to thrive and strive for future growth. The world’s leading companies achieved strong growth and earned brand recognition by creating 'blue oceans' of uncontested market space.

Things aren't looking good for big booksellers Borders and Barnes & Noble. The AP reports that both chains have posted major losses for this quarter, their sales made worse by the online price wars between Amazon and Walmart that have driven prices on new bestsellers down so much as to make it nearly impossible for bookstores to compete.

As a toy expert (and occupational therapist for kids), I’m often asked about the popular video game system, Nintendo Switch. Is it good for the family? What about for kids who learn and think differently? I’ve been reviewing Nintendo’s consoles and games for the last five years on an unpaid basis, and the Switch is one of my favorites.

Have you ever found yourself overwhelmed by the sheer number of options available in a store? RCG, LLC is a firm believer that “less is more.” By streamlining their product offerings, they make the decision-making process a breeze for their customers. They’ve honed in on the most popular styles and size options of high-quality reclaimed wood furniture, making it easy for you to choose the perfect pieces for your space. Read our latest blog to learn how one company makes it’s competition irrelevant in the eyes of it’s customers!

Dans ce premier épisode, nous abordons comment la fiction sérielle la casa de papel peut proposer au formateur au management et au travail une banque d’exemples très riche et très variée. Le podcast est illustré par des exemples évoqués dans le livre « Comprendre le management avec la casa de papel » de Mathias Szpirglas, avec la participation de Marine Agogué (du podcast Management Popcorn) et une postface d’Albert David. Le livre est disponible dans la collection « Nouvelles Pédagogies » dirigée par Jean-Philippe Denis, Aude Deville et Olivier Meier, des Editions EMS (Management & Société).

A Blue Ocean Strategy keeps the waters blue with opportunity instead of red with competition. We discussed this idea in depth with Scott in 2015, and you might want to refer to our 2015 podcast for background on this strategy. The idea is: other property managers are not your competition. Those self-managing landlords are your competition.

Blue Ocean Strategy is a business strategy book that challenges the traditional approach of competing in an existing market space, or “red ocean,” and instead encourages companies to create a new, uncontested market space, or “blue ocean.” The book provides a framework for identifying and creating a blue ocean strategy, as well as examples of successful companies that have implemented this approach.

Have you ever wondered how some companies are able to break through the competition and create a new, uncontested market space? This is the concept behind the book, Blue Ocean Strategy, written by W. Chan Kim and Renee Mauborgne.

After the publication of our books Blue Ocean Strategy and Blue Ocean Shift, a question repeatedly popped up from practitioners, academics, and consultants working in the field of innovation: How does blue ocean strategy differ from creative destruction, disruption, or disruptive innovation?

Wer erlebt es nicht selbst im beruflichen wie privaten Alltag? Die Welt wird immer komplexer, stellt uns vor immer neue Herausforderungen. Um sie zu meistern, bedarf es auch jenseits des eigenen Fachgebiets den Überblick zu wahren. Anregungen aus anderen Bereichen aufzugreifen, Informationen zu vernetzen und Methoden zu übertragen erleichtert es, Lösungen im eigenen Arbeitsbereich bereitzustellen. Doch welche Ansätze können dabei unterstützen?

The retail industry is highly competitive, with businesses vying for the attention of customers. In this crowded market, it can be challenging for retailers to differentiate themselves and stand out from their competitors. One approach that businesses can take is to implement a Blue Ocean strategy, which involves creating new market spaces that are uncontested. In this blog post, we will discuss the concept of Blue Ocean strategies and their importance in the retail industry. We will also provide examples of successful Blue Ocean strategies in retail.

The retail industry is highly competitive, with businesses vying for the attention of customers. In this crowded market, it can be challenging for retailers to differentiate themselves and stand out from their competitors. One approach that businesses can take is to implement a Blue Ocean strategy, which involves creating new market spaces that are uncontested. In this blog post, we will discuss the concept of Blue Ocean strategies and their importance in the retail industry. We will also provide examples of successful Blue Ocean strategies in retail.

Entrepreneurship is all about finding new opportunities and creating value in the marketplace. However, with so much competition, it can be difficult to stand out and succeed. That’s where the blue ocean strategy comes in. This business strategy focuses on creating new markets and uncontested spaces, rather than competing in crowded, established markets. In this article, we’ll explore how entrepreneurs can use the blue ocean strategy to create successful businesses.

While traditional strategies like price-cutting, marketing campaigns, and product improvements have their place, they can only go so far in creating long-term growth and profitability. And today, they are expected, without saying, in all business scenarios and outcomes. This is where the Blue Ocean Strategy comes in.