Blue Ocean Strategy
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Blue Ocean Strategy for B2B Marketing

Blue Ocean Strategy for B2B Marketing | Blue Ocean Strategy | Scoop.it
Marketing is supposed to be a field sprawling with constant innovation ... a domain where ‘new new things' are born every day. But unfortunately, reality begs to differ. This is especially true whe...
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How Uber and Lyft Dominated Ridesharing By Seeing Red Where Others Saw Blue

How Uber and Lyft Dominated Ridesharing By Seeing Red Where Others Saw Blue | Blue Ocean Strategy | Scoop.it

Many entrepreneurs and investors initially saw a blue ocean in the early ridesharing market. Ridesharing was a new, unexplored medium that promised to revolutionize and expand the ground transportation market wherever mobile devices were ubiquitous by “unlocking” pent-up demand for one-tap transportation.

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Realizing “Blue Ocean Strategy” through Digital Twin

Realizing “Blue Ocean Strategy” through Digital Twin | Blue Ocean Strategy | Scoop.it

Industry value curves have constantly been under pressure due to diverse influencers such as globalization, personalization, time to market, cost, and shifting innovation towards suppliers. In braving these challenges most organizations have struggled to show value differentiators against cutting costs. Such companies are said to be operating in “Red Ocean”, referring to industries operating on the same value curve and competing against each other.

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Blue Ocean Strategy® and Honesty

Blue Ocean Strategy® and Honesty | Blue Ocean Strategy | Scoop.it

Tired of competing against all those "others" for the same customers in the same way? Ready to carve out uncluttered market space and make the competition irrelevant? That's the premise of Blue Ocean Strategy, the phenomenally successful methodology that helps you see, feel and think in new ways about your business. Michael Olenick, the newest addition to our SAMC team of experts, is someone who really "gets" Blue Ocean Strategy, and we'll regularly be sharing his wisdom and his viewpoints as a guest blogger. There's so much to learn here and also so much you can hopefully apply to your business and your life. Enjoy.

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Porter Business Model Strategy vs BOS

Porter Business Model Strategy vs BOS | Blue Ocean Strategy | Scoop.it

After going through the scoping, problem exploration, solution development and business model definition phases, it’s time to present your findings. The goal of a pitch is to facilitate a decision.

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The Blue Ocean Strategy Part 3: Novel solutions for public services

The Blue Ocean Strategy Part 3: Novel solutions for public services | Blue Ocean Strategy | Scoop.it

Before the NBOS, public services were delivered in silos with little collaboration among related agencies. Take crime control. Crime control requires a multiagency approach, from schools to community policing, and from law enforcement to legal adjudication. Given the silo mindset, there was little sharing of resources among departments in solving common problems.

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Making Competition Irrelevant - What is a “blue ocean” strategy? - The Tony Robbins Podcast on Spotify

Making Competition Irrelevant - What is a “blue ocean” strategy? - The Tony Robbins Podcast on Spotify | Blue Ocean Strategy | Scoop.it

Are you ready to move from downward pricing pressure to upward pricing possibility? Are you ready to start having customers seek you out rather than having to chase them down? Do you want to know the secret to making the competition irrelevant? Or how to transition from a red ocean of bloody competition to a blue ocean of uncontested market space? In this episode of the Tony Robbins Podcast, you will be hear from Renée Mauborgne – professor at INSEAD and co-director of the INSEAD Blue Ocean Strategy Institute, and author of the best-selling book, Blue Ocean Strategy.

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Breakthrough Innovation – What Are They, and How Do You Create One?

Breakthrough Innovation – What Are They, and How Do You Create One? | Blue Ocean Strategy | Scoop.it

It’s a commonly used term, and just like most other innovation terminology, there doesn’t seem to be a clear consensus on what the word means. Still, more and more startups and corporations alike are chasing after it.

Beeyond's insight:

Breakthrough innovation fundamentally changes the dynamics of a given industry or market. Most industries are likely to be impacted by breakthrough innovation in the next couple of decades, and when it comes to innovation, offence is the best defence.

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Why Blue Ocean Strategy?

If you've been following my channel for a while now, you know that I recommend using the blue ocean strategy in order to stand out from the competition. But what exactly does it do that draws your customers to you and what you have to offer? I'll talk about this in today's episode and if this is something that resonates with you, make sure to keep on watching!

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How to make space for creativity within UX design

How to make space for creativity within UX design | Blue Ocean Strategy | Scoop.it

Creativity is vital to UX. Without it, your experiences can be flat, dull and uninspiring. And no one wants their customers to feel like that.
That’s why UX and creativity go hand in hand. The first delivers effective experiences that help them achieve their goals. The second lifts the user and makes them feel good. They should be woven together, never separated.

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Customer acquisition battles in banking

Customer acquisition battles in banking | Blue Ocean Strategy | Scoop.it

Competition in the banking industry is cut-throat, more so than it has ever been. The rivalry doesn’t involve just established banks who’ve been in the business for tens or even hundreds of years.
A flurry of challengers have popped up in recent years as a result of the change in the value chain, new legislation, and especially due to changing customer habits and expectations creating a pull for new business models enabled by modern tech stacks.  

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Apply a ‘Blue Ocean Strategy’ for Objective Business Decisions

Apply a ‘Blue Ocean Strategy’ for Objective Business Decisions | Blue Ocean Strategy | Scoop.it

A 2004 book, “Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant,” describes markets as either red oceans, bloody from fierce competition, or blue oceans wherein a business can successfully sail toward growth and profitability without much competition. The authors, W.

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How To Grow Your Real Estate Business With Blue Ocean Strategy 

How To Grow Your Real Estate Business With Blue Ocean Strategy  | Blue Ocean Strategy | Scoop.it

Have you ever wondered if there’s another way to grow your real estate business? One that doesn’t involve cold calls, door knocking, or sending cards and emails to old clients that you know just end up in the trash.

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Experts suggest blue ocean strategy for Ceylon Tea

Experts suggest blue ocean strategy for Ceylon Tea | Blue Ocean Strategy | Scoop.it

The comments were made at a seminar organized by Tea Exporters Association recently under the theme of “Inventing New Horizons for Ceylon Tea” with the objective of finding new strategies for the development of the tea industry which is currently at crossroads due to a number of internal and external factors.

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How To Create A Blue Ocean: Look Across Strategic Groups Within an Industry

Blue oceans can be created by looking across strategic groups within your industry. A strategic group are the companies within an industry that follow similar strategy. The key to unlocking a blue ocean is to understand which factors determine customers’ decisions when choosing between the strategic groups. Which factors can you focus on and which you should eliminate?

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TyreStore Deliver a Seamless PowerTrac Tyre Purchase

TyreStore Deliver a Seamless PowerTrac Tyre Purchase | Blue Ocean Strategy | Scoop.it

Instead of trying to compete head on with the traditional tyre retailers, TyreStore decided to use the Blue Ocean strategy.

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Learning from Blue Ocean Strategy – How do concepts become reality?

Learning from Blue Ocean Strategy – How do concepts become reality? | Blue Ocean Strategy | Scoop.it

The impact of Blue Ocean Strategy emerged by transforming business practices and influencing both academics and practitioners through its mobilisation and interpretation, often outside of the academy, rather than through its scientific grounding.

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A Car for the Great Multitude 

A Car for the Great Multitude  | Blue Ocean Strategy | Scoop.it

the end of the nineteenth century, the automobile industry industry was small and unattractive. More than 500 automakers in America competed in turning out handmade luxury cars that cost around $1,500 and were enormously unpopular with all but the very rich. Anticar activists tore up roads, ringed parked cars with barbed wire, and organized boycotts of car-driving businessmen and politicians. Woodrow Wilson caught the spirit of the times when he said in 1906 that “nothing has spread socialistic feeling more than the automobile.” He called it “a picture of the arrogance of wealth.”

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Blue Ocean Strategy For Succesful Businesses, Strategies

Blue Ocean Strategy For Succesful Businesses, Strategies | Blue Ocean Strategy | Scoop.it

Everyone can suggest you for a startup entrepreneur or an upcoming business person is that you need to know your market. Some might mention various strategies. Blue Ocean Strategy for a successful business is one 0f them. Usually, when we enter the business world, the market is always set and full of competition. Thus, it is a constant fierce battle to reach on top that just gets tougher and tougher with time.

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Don’t Mistake Execution for Strategy

Don’t Mistake Execution for Strategy | Blue Ocean Strategy | Scoop.it

A business involved in conducting clinical trials for medical and pharmaceutical companies recently sent me a copy of their strategic plan for review in preparation for a forthcoming strategic planning workshop. I studied the nine pages carefully. But despite its promise to outline the company’s “Mission, Vision, Strategies, and Actions,” the document contained no real strategy.

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Popular Innovation Frameworks and How to Use Them

Popular Innovation Frameworks and How to Use Them | Blue Ocean Strategy | Scoop.it

When it’s time to come up with new ways to tackle the challenges your company faces, it’s not enough to sit in a room and throw around ideas until something sticks. A little structure can go a long way, which is why business leaders turn to innovation frameworks to help them make decisions and introduce new ideas.

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What Is the Blue Ocean Strategy?

What Is the Blue Ocean Strategy? | Blue Ocean Strategy | Scoop.it

Blue oceans denote all the industries not in existence today—the unknown market space, untainted by competition. In blue oceans, demand is created rather than fought over. There is ample opportunity for growth that is both profitable and rapid. There are two ways to create blue oceans. In a few cases, companies can give rise to completely new industries, as eBay did with the online auction industry. But in most cases, a blue ocean is created from within a red ocean when a company alters the boundaries of an existing industry. This is what Cirque du Soleil did. In breaking through the boundary traditionally separating circus and theater, it made a new and profitable blue ocean from within the red ocean of the circus industry.

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Ripple, XRP, and Blue Ocean Strategy

Ripple, XRP, and Blue Ocean Strategy | Blue Ocean Strategy | Scoop.it

Of all the strategic planning models in existence, Blue Ocean strategy continues to stand out. Right from the auto industry via Tesla to the burgeoning cryptocurrency sector with Ripple (XRP), the strategy is finding great use, allowing companies to carve market share in niche markets.

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Jewelry Trends – Will Small Fish eat the Big Fish? 

Jewelry Trends – Will Small Fish eat the Big Fish?  | Blue Ocean Strategy | Scoop.it

Usually, Jewelers with a long history of operation are valuable amongst consumers. Even for buyers who do not understand the nitty-gritty about Jewelry, they want to make sure what they are buying is authentic,  whenever they make the purchase. Thus, they want to know the background of the Jeweler.
On this we asked – Who are the Industry Leaders and Emerging Jewelers? What set them apart? Are Emerging Jewelers gaining momentum and market share? Jewelry products are luxury items and usually more expensive compared to products in other categories. So, how price competitive are these Jewelry retailers?

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Debunking The Myth of Blue Ocean Strategy: How Blue is The Blue Ocean? 

Debunking The Myth of Blue Ocean Strategy: How Blue is The Blue Ocean?  | Blue Ocean Strategy | Scoop.it

Business schools teach future industry leaders how to analyze an industry’s determinants of profitability regardless of the industry’s structure with Porter’s (1980) five forces. The next step for a business is to choose a positioning for a competitive advantage through one of the generic strategies, such as differentiation. However, in her recent article, Rita McGrath said companies should give up the quest for competitive advantage by arguing that: In today’s new world of markets with neither borders nor barriers, strategy practices and their espoused theories have failed to progress at the speed of the fast-changing business environment (Kinni, 2014).

Beeyond's insight:

How blue is the Blue Ocean Strategy? How long can a blue ocean last? And how long can a firm make the competition irrelevant? In addition, the authors did not clarify whether in our imitation-crazy world, where arguably most of the value of innovations goes to imitators as explained elsewhere — is just value innovation enough to capture value?

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