Augmented & Virtual Reality
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Augmented Reality in Reality: Benefits, Types, and Examples

Augmented Reality in Reality: Benefits, Types, and Examples | Augmented & Virtual Reality | Scoop.it

Not only that, AR is a great way to make shopping more engaging, exciting, and personalized. Having the ability to try products increases the confidence to buy and makes the entire shopping process much more convenient for customers. Not to mention that they can even try products without leaving their homes.

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Keolis and Île-de-France Mobilités are testing NaviLens technology in Versailles to facilitate journeys for visually impaired passengers, a first in France

Already in use or undergoing trials on public transport networks in cities around the world, notably in Spain (Barcelona and Murcia) and the United States (New York, Los Angeles and San Diego), NaviLens technology is based on image recognition using "augmented" QR codes, placed along designated customer itineraries, and a smartphone app that provides voice guidance for visually impaired passengers.

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AppliedVR Lands $29M for VR Platform to Treat Chronic Pain

AppliedVR Lands $29M for VR Platform to Treat Chronic Pain | Augmented & Virtual Reality | Scoop.it

– Founded in 2015, AppliedVR provides virtual reality-based treatments aimed at comprehensively treating chronic pain. Combining well-established cognitive behavioral therapies with mindfulness exercises, the company’s EaseVRx solution recently became the first virtual reality (VR) prescription therapeutic to receive Breakthrough Device Designation from the FDA for treatment-resistant fibromyalgia and chronic intractable lower back pain.

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Apple veut utiliser la réalité augmentée pour améliorer nos conversations

Apple veut utiliser la réalité augmentée pour améliorer nos conversations | Augmented & Virtual Reality | Scoop.it

Cela n’est plus un secret, Apple s’intéresse énormément à la réalité augmentée. Régulièrement, le patron de la firme de Cupertino, Tim Cook, nous rappelle à quel point cette technologie est prometteuse. Et récemment, lors d’une interview avec le New York Times, il a, une fois de plus, évoqué la réalité augmentée. Tim Cook a admis que cette technologie est d’une importance cruciale pour Apple. Mais en plus de cela, il a également évoqué le type d’expérience qu’on pourrait avoir grâce à la réalité augmentée.

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Augmented Reality In Social Media: The Good, The Bad, And The Ugly

Augmented Reality In Social Media: The Good, The Bad, And The Ugly | Augmented & Virtual Reality | Scoop.it

Augmented reality has been thriving on social media in the past few years. From Snapchat and Instagram to Facebook, social media platforms have been using it to create all kinds of filters and experiences for their users. However, AR is no longer just for fun and games. An app called Spotselfie has been using augmented reality to enhance the online experience by blurring the divide between the real and virtual world. For instance, you walk into a room full of people. You whip out your smartphone and open the app. All you have to do is point your camera to the people in the room, then it’ll show their online profiles.

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'Pokémon Go' Team Working On 'Pikmin' AR Mobile Game

'Pokémon Go' Team Working On 'Pikmin' AR Mobile Game | Augmented & Virtual Reality | Scoop.it

Location-based augmented reality (AR) specialists Niantic today announced an exciting partnership with Nintendo to jointly develop “real-world” mobile games that will bring legendary Nintendo characters to life in AR, beginning with the Pikmin franchise.

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Réalité augmentée : Microsoft invente l'holoportation

Réalité augmentée : Microsoft invente l'holoportation | Augmented & Virtual Reality | Scoop.it

Le géant de l'informatique américain préfère même utiliser le mot «holoportation» afin de décrire son expérience qui permet d'envoyer un «hologramme» de soi visible seulement par les personnes qui portent des lunettes de réalité augmentée.

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How Augmented Reality Levels Up Your Beauty Brand?

How Augmented Reality Levels Up Your Beauty Brand? | Augmented & Virtual Reality | Scoop.it

The beauty world is highly competitive, and cosmetics are a matter of pleasing digitally before it does physically. People are depending on eCommerce for online shopping platforms that are delivering them an impressive experience. Beauty brands are no more expected to deliver just products as the consumers are getting tech-savvy and they need something more from the brands to make their products appealing and worth purchase.

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Report: Apple Mixed Reality Headset Coming In 2022, Apple Glass In 2025, AR Contacts in 2030

Report: Apple Mixed Reality Headset Coming In 2022, Apple Glass In 2025, AR Contacts in 2030 | Augmented & Virtual Reality | Scoop.it

“We predict that Apple’s MR/AR product roadmap includes three phases: helmet type by 2022, glasses type by 2025, and contact lens type by 2030–2040,” said Kuo. “We foresee that the helmet product will provide AR and VR experiences, while glasses and contact lens types of products are more likely to focus on AR applications.”

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Lentilles qui permettent de voir en réalité augmentée: progrès miraculeux ou inquiétant?

Lentilles qui permettent de voir en réalité augmentée: progrès miraculeux ou inquiétant? | Augmented & Virtual Reality | Scoop.it

La particularité de ces lentilles: elles vont afficher directement dans votre champ de vision des informations qui vont se superposer à l’image de la réalité. Une performance technologique impressionnante : vous avez un mini écran LED qui fait la taille d’un grain de sable intégré directement à la lentille, qui va projeter devant vous la météo du jour, un sms que vous venez de recevoir ou les flèches du GPS, vous levez les yeux au ciel on va vous dire quelle constellation se trouve au-dessus de vous. Ou le nom de la personne avec qui vous entrez en réunion.

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Augmented reality and virtual reality in retail industry

Augmented reality and virtual reality in retail industry | Augmented & Virtual Reality | Scoop.it

The retail industry was quick enough to adopt this innovative technology which has huge potential to enhance retail marketing efforts. Implementing this technology will help retail businesses to grow, providing an immersive and engaging shopping experience to their customers.

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Glartek: Industry has a new reality

Glartek: Industry has a new reality | Augmented & Virtual Reality | Scoop.it

Optimize your processes’ overall performance. With GlarBoard, process digitalization becomes a reality, the data is centralized, guaranteeing the perfect digital tool to ensure visibility, an augmented workforce, a better task execution, and more relevant analytics for decision makers.

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How web-based AR can help retailers boost customer engagement and sales

How web-based AR can help retailers boost customer engagement and sales | Augmented & Virtual Reality | Scoop.it

Competition for consumer attention is fiercer than ever. Experts suggest that the average consumer is fielding 4,000 to 10,000 ads per day. In today’s attention economy, brands are spending millions of dollars on marketing and ad communications strategies to stand out amongst the sea of digital content that floods consumer’s devices. But the harsh reality is that still so many brands go unnoticed. So how do brands cut through the noise and deliver memorable messages that drive real-world impact? One answer to this challenge is Augmented Reality (AR).

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Aston Martin designs immersive extended reality experience with NVIDIA technology

Aston Martin designs immersive extended reality experience with NVIDIA technology | Augmented & Virtual Reality | Scoop.it

Avec le Lenovo ThinkStation P620 alimenté par des graphiques NVIDIA RTX A6000 , Aston Martin est en mesure de proposer une expérience immersive de l'Aston Martin DBX. La démo époustouflante se compose de plus de 10 millions de polygones, permettant aux utilisateurs de visualiser des visuels incroyablement détaillés et photoréalistes en réalité virtuelle, augmentée et mixte - collectivement connues sous le nom de réalité étendue ou XR.

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Augmented Reality Services - AR App Development

Augmented Reality Services - AR App Development | Augmented & Virtual Reality | Scoop.it

Augmented reality apps combine live video with computer-generated images, sounds, video, or GPS data. Unlike virtual reality (VR), which immerses the user in an entirely digital environment, AR technology allows an augmented reality company to blend digital content with the real world. Devices identify their surroundings and layer computer-generated effects over a real-time display. Markers can be anything from a small image to a city’s skyline. They can also be tied to geographic coordinates or other locational indicators by augmented reality companies.

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How Augmented Reality Is Changing The World Of Marketing For Brands

How Augmented Reality Is Changing The World Of Marketing For Brands | Augmented & Virtual Reality | Scoop.it

AR has already showcased its capability to deliver unique interactions for users, allowing brands across all industries to connect to the next generation of consumers with a simple tap into their mobile devices

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LenzGig - Launch world class augmented reality experiences

LenzGig - Launch world class augmented reality experiences | Augmented & Virtual Reality | Scoop.it

LenzGig is an online marketplace for augmented reality work. We connect clients with world-class AR creators and developer. Want to launch your own AR filter on Facebook, Instagram or Snapchat? We got you covered! Simply post a gig and we'll handle the rest.

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Using Augmented Reality & Chatbots To Increase Customer Engagement

Using Augmented Reality & Chatbots To Increase Customer Engagement | Augmented & Virtual Reality | Scoop.it

An upcoming trend is the use of augmented reality (AR) in customer-facing chatbots. Since customers today have grown habitual to communicating with chatbots for queries and product purchases, adding AR to the spectrum opens a whole new world of immersive shopping experiences.

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Les images prennent vie en réalité augmentée avec l'appli d'Anne Barbazanges

Les images prennent vie en réalité augmentée avec l'appli d'Anne Barbazanges | Augmented & Virtual Reality | Scoop.it

La Vannetaise Anne Barbazanges sort un outil pour visualiser des supports fixes en réalité augmentée. Son application "Moments" est disponible depuis le début d'année 2021.

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Selon le PDG de Snapchat France, «la réalité augmentée va bientôt faire partie de notre quotidien»

Selon le PDG de Snapchat France, «la réalité augmentée va bientôt faire partie de notre quotidien» | Augmented & Virtual Reality | Scoop.it

Le réseau social américain mise sur les nouvelles technologies pour rendre son utilisation plus interactive. Emmanuel Durand, président de Snapchat France, nous explique en quoi il veut se distinguer de ses concurrents.

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With results of pivotal study, AppliedVR to seek FDA clearance

With results of pivotal study, AppliedVR to seek FDA clearance | Augmented & Virtual Reality | Scoop.it

For the past six years, AppliedVR has been distributing VR headsets to hospitals to see if it could help reduce pain and anxiety during what for many patients can be a stressful experience. Now, the digital health startup is testing its platform to see if it can have a similar effect in a home setting. The Los Angeles-based company shared the results of a pivotal trial showing its VR program was effective in helping people manage chronic lower back pain at home. The results of the randomized controlled trial, published Wednesday in the Journal of Medical Internet Research, showed that users reported a 42% reduction in pain intensity, though the study had certain limitations.

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Tokyo Electron engineers fix machines abroad via smart glasses

Tokyo Electron engineers fix machines abroad via smart glasses | Augmented & Virtual Reality | Scoop.it
TOKYO -- At a semiconductor factory in China, an engineer in white clean-room garb intently follows the instructions coming through a pair of smart gl
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Augmented Reality Marketing Ideas: Tourism

Augmented Reality Marketing Ideas: Tourism | Augmented & Virtual Reality | Scoop.it

Augmented Reality is changing how we experience the world around us. By combining digital elements with the real world, we can learn more, experience more, and enjoy more, whether at home or afar. The tourism industry is taking advantage of all Augmented Reality has to offer.
Augmented Reality can not only bring to life faraway places from the comfort of people's homes, but it can also make traveling easier, more educational, and enjoyable. The possibilities are limitless, especially in the tourist industry.

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McQueen Gin Launch Augmented Reality Labels For Its Entire Range Of Bottles

McQueen Gin Launch Augmented Reality Labels For Its Entire Range Of Bottles | Augmented & Virtual Reality | Scoop.it

McQueen Gin, based in Callander, has launched what they’re calling the ‘World’s Coolest Labels’ which come to life through the help of innovative augmented reality technology. The AR labels were created to give McQueen Gin customers an immersive gin experience.

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MTR Foods Augmented Reality Gaming Experience

MTR Foods Augmented Reality Gaming Experience | Augmented & Virtual Reality | Scoop.it

No Cooking, Ready to serve – Minute Rasam by MTR! MTR is a prominent brand continuously innovating in the food industry under the ownership of Orkla to satiate your cravings. Every mother who wants to serve taste along with health knows that MTR instant foods is a household brand to rely on.
The wholesomeness of the masala mixes, Ready-to-Make(RTM) masala ingredients, Ready-to-Cook(RTC) items, and other instant food products innovated at MTR continue to serve us for decades now. The Minute Rasam is another such instant food mix to meet the demands and tastes of its customers prepared in just 3 simple steps.

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