Nudges
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Nudges
To nudge (v.tr or i.): to coax or gently encourage (someone) to do something.  The soft method to improving decisions about health, wealth, and happiness.
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BITE Focus | Seven Nudges from Nudgestock

BITE Focus | Seven Nudges from Nudgestock | Nudges | Scoop.it

Behavioural science can shift the dial when it comes to brand building and Ogilvy’s annual Nudgestock conference demonstrated the power of getting outside of the bubble.

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Consumers Are Becoming Wise to Your Nudge

Consumers Are Becoming Wise to Your Nudge | Nudges | Scoop.it

I know exactly how the conversation will go.
I’m interviewing Chris, a 52-year-old man living a small coastal town, for the second time. We’ve been exploring the new checkout process for a client’s redesigned website. The new site isn’t performing as well as the company thought it would, so I’m exploring why and seeing what we can learn from competitors.

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Researchers Use New Mathematical Model to Investigate How Human Behavior Might Influence Climate Change Dynamics

Researchers Use New Mathematical Model to Investigate How Human Behavior Might Influence Climate Change Dynamics | Nudges | Scoop.it

A new climate modeling approach suggests that social processes strongly affect global warming predictions, and mitigation efforts should account for this influence. Thomas Bury of the Universities of Waterloo and Guelph, Canada, and colleagues present these findings in PLOS Computational Biology.

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Collective self-experimentation in patient-led research: How online health communities foster innovation

Collective self-experimentation in patient-led research: How online health communities foster innovation | Nudges | Scoop.it
Researchers across academia, government, and private industry increasingly value citizen science, crowdsourcing, participatory health, and patient-led research for their ability to produce quick results from large samples of the population. This study examines the role played by self-experimentation in the production of health data collected in these projects. We ask: How does the collaborative context of online health communities, with their ability to facilitate far-reaching collaborations over time and space, transform the practice and epistemological foundations of engaging in experimentation?
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Pilot Study Shows That Investigational Interconnected Diabetes Management Solution From Ascensia Significantly Reduced HbA1c in People With Type 2 Diabetes

Pilot Study Shows That Investigational Interconnected Diabetes Management Solution From Ascensia Significantly Reduced HbA1c in People With Type 2 Diabetes | Nudges | Scoop.it

Today at the American Diabetes Association's 79th Scientific Sessions (ADA 2019), Ascensia Diabetes Care, a global leader in diabetes care, has presented clinical research that demonstrates that people with type 2 diabetes who participated in the study significantly lowered HbA1c while using its investigational Interconnected Diabetes Management Solution (IDMS), suggesting it has the potential to improve self-care and glycemic control.

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You Won’t Believe Whose Using Nudge Change Management

You Won’t Believe Whose Using Nudge Change Management | Nudges | Scoop.it

Nudge Change Management is the art of facilitating organizational change by using behavioral nudges to guide employees in leading the change effort.

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Nudge-Learning: The Theory and The Relevance

Nudge-Learning: The Theory and The Relevance | Nudges | Scoop.it

Nudge primarily is a concept in behavioral science, political theory, and behavioral economics which proposes positive reinforcement and indirect suggestions as ways to influence the behavior and decision making of groups or individuals.

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Managing the Hopes of Seriously Ill Patients

Managing the Hopes of Seriously Ill Patients | Nudges | Scoop.it

Seriously ill patients typically experience two distinct phases of hope as their illnesses progress. First, focused hope supports them through the rigors of treatment as they concentrate on the outward, tangible goals of cure or recovery. But if treatment becomes ineffective — which is inevitable in chronic illness — then focused hope must be released or it degenerates into the kind of false hope that can lead to overtreatment, particularly unwanted hospitalizations.

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Fintech Nudges 

Fintech Nudges  | Nudges | Scoop.it

In his paper, Sung K. Lee, a finance PhD candidate at NYU Stern, studies the effectiveness of a money management app serviced by a major commercial bank in Canada. He focuses on the feature of overspending messages, which are sent to the users if their spending on a day exceeds twice their daily average spending. In a nutshell, the paper compares the behavior of the message recipients to that of the non-recipients as the messages serve as a nudge for monitoring personal finance.

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Four Common Psychological Tricks Used to Keep You Online

Four Common Psychological Tricks Used to Keep You Online | Nudges | Scoop.it
Do you get frustrated with your phone constantly beeping and flashing, yet can't resist picking it up? This is one of the common tactics used to keep you online.
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Brinker Capital Launches Behavioral Innovation Lab Powered by Dr. Daniel Crosby

Brinker Capital Launches Behavioral Innovation Lab Powered by Dr. Daniel Crosby | Nudges | Scoop.it

Brinker Capital, a leading investment management company focused on multi-asset class investing, today announced the launch of its Behavioral Innovation Lab, an incubator designed to bring tools, training, and technology to financial advisors that allow for the practical application of behavioral science. The lab is powered by the company's newly hired Chief Behavioral Officer, Dr. Daniel Crosby, a psychologist and behavioral finance expert who applies his study of market psychology to everything from financial product design to advisor-client engagement.

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The Business Case for Behavior-Changing Content: Five Rules of Engagement

The Business Case for Behavior-Changing Content: Five Rules of Engagement | Nudges | Scoop.it

Most marketing conversations these days revolve around terms such as "omnichannel" and "programmatic," or topics such as the ever-evolving social media channels and the need for brands to produce click-worthy content.

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Study of a “nudge” to use hand sanitizer retracted –

Study of a “nudge” to use hand sanitizer retracted – | Nudges | Scoop.it

A group of researchers in the United States and China have retracted their 2018 paper on hand hygiene, admitting that they can’t account for “data anomalies” in their work.

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Nudge-Learning: The Starting Point

Nudge-Learning: The Starting Point | Nudges | Scoop.it

So where do we begin? Mark McCormack’s quote makes such an apt response to this question – ‘You don’t have to reinvent the wheel just attach it to a new wagon.’

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The business of behavioral change

The business of behavioral change | Nudges | Scoop.it

Peter Drucker, the arguable founder of modern business management, once said, “the purpose of business is to create and keep a customer.”
I love this quote. It has always resonated with me. But I’d like to put forward an adjusted version: The purpose of business is behavioral change.

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How Augmented Reality Can Change Your Behavior

A new study from Stanford’s School of Humanities and Sciences has found that augmented reality (AR) experiences significantly affect people’s behavior in the real world, even after they’ve taken the headset off. Using 218 participants and a pair of AR goggles, researchers led by Professor Jeremy Bailenson conducted three experiments.
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Le nudge, ce concept ludique qui transforme les villes et vous rend éco-responsable sans même vous en rendre compte !

Le nudge, ce concept ludique qui transforme les villes et vous rend éco-responsable sans même vous en rendre compte ! | Nudges | Scoop.it
Les villes se tournent vers le nudge, pour changer en douceur les mentalités et habitudes et rendre les habitants plus éco-responsables.
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Sanofi, Regeneron dive deep on asthma in debut digital awareness campaign

Sanofi, Regeneron dive deep on asthma in debut digital awareness campaign | Nudges | Scoop.it

“The Next Breath” campaign, launched on World Asthma Day in May, aims to make patients, caregivers and others aware that uncontrolled moderate to severe asthma can have a big impact on daily life. On the website, several patients tell their personal stories about living with uncontrolled asthma in videos. Sanofi and Regeneron's biologic Dupixent added an indication for asthma in October.

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AI, IoT and the Difficulty of ‘Nudging’ People to Be Healthier

AI, IoT and the Difficulty of ‘Nudging’ People to Be Healthier | Nudges | Scoop.it

While AI, IoT and other technologies offer broad promises to improve diagnoses and patient engagement, one thorny problem is that many patients simply don’t follow medical advice in the first place. Setting aside basic advice to regularly exercise and eat healthily, the yearly cost for patients not taking medicine as prescribed can be substantial. A 2018 BMJ study concluded the price tag for annual adjusted disease-specific medication noncompliance ranged from $949 to $44,190 per person in 2015 U.S. dollars. The cost of “all-causes” non-adherence was $5,271 to $52,341 annually.

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Sanwolu partners religious leaders to promote behavioral change

Sanwolu partners religious leaders to promote behavioral change | Nudges | Scoop.it

“We challenged our clerics to say that we would be coming back to see them on issues around waste management because we know that the congregation believe them.  We would bring back the waste management team to come and show them the different colours that we will be using for wastes. 

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Nudge theory: How good intentions can backfire

Nudge theory: How good intentions can backfire | Nudges | Scoop.it

Simple customer experiences can make life easier. But do they really make life better? When commercial interests are involved, there can be a price to pay.

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Changing Behaviors: Using Nudge Theory to Engage Your Learners

Changing Behaviors: Using Nudge Theory to Engage Your Learners | Nudges | Scoop.it

Originally defined by Richard Thaler and Cass Sunstein in 2008, Nudge Theory proposes that, by shaping an environment through positive reinforcement and indirect suggestion, one can influence the behavior and decision-making of groups and individuals.
A ‘nudge’ is an action that makes it more likely that an individual will make a particular choice, by altering the environment so that automatic cognitive processes are triggered to favour the desired outcome.

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Apple is releasing new healthcare features for older consumers

Apple is releasing new healthcare features for older consumers | Nudges | Scoop.it

The Watch is incorporating a new medication adherence app. A pill reminder app could improve adherence to drug regimens among older consumers, as 55% seniors don't take their medication as they're instructed, according to Aging Care.

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4 Examples of How Technology Is Changing Consumer Behavior

4 Examples of How Technology Is Changing Consumer Behavior | Nudges | Scoop.it

The venture capitalist Marc Andreessen once said that software is eating the world. You don’t have to look very far to see that in action. The ubiquity of smartphones and social networking apps, for example, has transformed how people keep in touch with family and friends. Amazon and other e-commerce sites have revolutionized shopping. Even in health care, digital technology has already started changing how consumers choose service providers.

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