Nudges
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Nudges
To nudge (v.tr or i.): to coax or gently encourage (someone) to do something.  The soft method to improving decisions about health, wealth, and happiness.
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Tips For Sustainably Forming Habits and Changing Human Behavior

Tips For Sustainably Forming Habits and Changing Human Behavior | Nudges | Scoop.it

Companies have to understand how to encourage long-term habits that aren't liable to shift at a moment's notice.

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Why Is Behavior Change So Hard? 

Why Is Behavior Change So Hard?  | Nudges | Scoop.it

Humans are great at setting goals, but not nearly as good at attaining them. Why? Countless resources have been dedicated to answering that question in academic fields, including consulting psychology, management, and social psychology. And even those efforts must be dwarfed by the cumulative time spent pondering the question by every human being who set a goal and failed to achieve it.

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Scientists outline 10 simple rules for the computational modelling of behavioural data

Scientists outline 10 simple rules for the computational modelling of behavioural data | Nudges | Scoop.it

The goal of computational modelling in the behavioural sciences is to use precise mathematical models to make better sense of data concerning behaviours. These data often come in the form of choices, but can also include reaction times, eye movements and other behaviours that are easy to observe, and even neural data. The mathematical models consist of equations that link the variables behind the data, such as stimuli and past experiences, to behaviour in the immediate future. In this way, computational models provide a kind of hypothesis about how behaviour is generated.

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Pokémon-Go: Why Augmented Reality Games Offer Insights for Enhancing Public Health Interventions on Obesity

Pokémon-Go: Why Augmented Reality Games Offer Insights for Enhancing Public Health Interventions on Obesity | Nudges | Scoop.it

While the impact of augmented reality games on improving exercises might be substantial, the question of sustainability and likely long-term health outcomes remain debatable. The rapid uptake of Pokémon Go by the population around the world, however, should serve as a useful lesson for information and technological design to improve outcomes obesity-related diseases in the future.

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Dan Ariely: How to change your behavior for the better

Dan Ariely: How to change your behavior for the better | Nudges | Scoop.it

What's the best way to get people to change their behavior? In this funny, information-packed talk, psychologist Dan Ariely explores why we make bad decisions even when we know we shouldn't -- and discusses a couple tricks that could get us to do the right thing (even if it's for the wrong reason).

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How Behavioral Economics and Nudges Could Help Diminish Irrationality in Suicide-Related Decisions

How Behavioral Economics and Nudges Could Help Diminish Irrationality in Suicide-Related Decisions | Nudges | Scoop.it

People regularly make decisions that are not aligned with their own self-interests. These irrational decisions often stem from humans having bounded rationality (e.g., limited computational power), which produces reliable cognitive biases that occur outside of people's awareness and influences the decisions people make.

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5 Big Changes in B2B Buying Behavior

5 Big Changes in B2B Buying Behavior | Nudges | Scoop.it

If you’re a B2B marketer — especially a services provider — your environment is about to be upended. Customers are changing, and so are the ways they buy. I’ve been struck recently by five glaring developments in business buying behavior that you need to know about.

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A novel exploration of the support needs of people initiating insulin pump therapy using a social network approach

A novel exploration of the support needs of people initiating insulin pump therapy using a social network approach | Nudges | Scoop.it

To establish what practical and emotional means of support are required on initiation of insulin pump therapy and how needs change over time, using GENIE, a social network intervention.

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Tuberculosis treatment improves with text-based behavioral nudges

Tuberculosis treatment improves with text-based behavioral nudges | Nudges | Scoop.it

The cause of TB’s resurgence is not medical; a highly effective though burdensome treatment has existed for the disease since the mid-1940s. Instead, the cause is mostly behavioral: Faced with the prospect of extended treatment and isolating stigma, many people are slow to seek treatment or quit partway through. This fuels the tuberculosis epidemic by giving the disease ample opportunities to spread and mutate into drug-resistant strains like the one that infected Nancy.

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Nudging Immunity: The Case for Vaccinating Children in School and Day Care by Default

Nudging Immunity: The Case for Vaccinating Children in School and Day Care by Default | Nudges | Scoop.it

Many parents are hesitant about, or face motivational barriers to, vaccinating their children. In this paper, we propose a type of vaccination policy that could be implemented either in addition to coercive vaccination or as an alternative to it in order to increase paediatric vaccination uptake in a non-coercive way. We propose the use of vaccination nudges that exploit the very same decision biases that often undermine vaccination uptake. In particular, we propose a policy under which children would be vaccinated at school or day-care by default, without requiring parental authorization, but with parents retaining the right to opt their children out of vaccination.

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Using Social Norms to Change Behavior and Increase Sustainability in the Real World: A Systematic Review of the Literature

Using Social Norms to Change Behavior and Increase Sustainability in the Real World: A Systematic Review of the Literature | Nudges | Scoop.it

Behavioral change interventions based on social norms have proven to be a popular and cost-effective way in which both researchers and practitioners attempt to transform behavior in order to increase environmental and social sustainability in real-world contexts. In this paper, we present a systematic review of over 90 empirical studies that have applied behavioral change interventions based on social norms in field settings.

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Understanding Health Behavior Technology Engagement: Pathway to Measuring Digital Behavior Change Interventions

Understanding Health Behavior Technology Engagement: Pathway to Measuring Digital Behavior Change Interventions | Nudges | Scoop.it

Researchers and practitioners of digital behavior change interventions (DBCI) use varying and, often, incongruent definitions of the term “engagement,” thus leading to a lack of precision in DBCI measurement and evaluation. The objective of this paper is to propose discrete definitions for various types of user engagement and to explain why precision in the measurement of these engagement types is integral to ensuring the intervention is effective for health behavior modulation.

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A Nudge in a New Direction: Integrating Behavioral Economic Strategies Into Suicide Prevention Work

A Nudge in a New Direction: Integrating Behavioral Economic Strategies Into Suicide Prevention Work | Nudges | Scoop.it

Three commonly used behavioral economic strategies were tested to investigate their utility in suicide prevention and mental health initiatives.

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Motivating patients to make long-term behavior changes

Motivating patients to make long-term behavior changes | Nudges | Scoop.it

Encouraging health skills is increasingly difficult in today's landscape, says University of Pittsburgh Professor Lora Burke, who has done research in healthy behaviors.

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The need for dynamic pricing in healthcare

The need for dynamic pricing in healthcare | Nudges | Scoop.it

Consumers need dynamic pricing, where cost can be lowered based on good behavior, for medications and services that are financially out of reach.

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Customer Behaviour by Design - Influencing Behaviour Beyond Nudging

Customer Behaviour by Design - Influencing Behaviour Beyond Nudging | Nudges | Scoop.it

Often customers don’t behave as organisations want, or expect them to - as the majority of people move through their services in autopilot. The past four years at Livework, we have experienced the power of infusing service design with a refined mix of behavioural economics, consumer behaviour and psychology. We have developed a unique approach that goes beyond nudging. By getting people aware at the right time we have helped a wide range of clients to create lasting impact on behaviour change.

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One-to-One at Scale: The Confluence of Behavioral Science and Technology and How It’s Changing Business

One-to-One at Scale: The Confluence of Behavioral Science and Technology and How It’s Changing Business | Nudges | Scoop.it

Consumer and business customers have increasing expectations that businesses provide products and services customized for their unique needs. Adaptive intelligence and machine learning technology, combined with insights into behavior, make this customization possible. The financial services industry is moving aggressively to take advantage of these new capabilities. In March 2018, Bank of America launched Erica,a virtual personal assistant—a chatbot—powered by AI. In just three months, Erica surpassed one million users.

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Nudges For DISC: How To Sustain The Impact Of Behavior Profiles

Nudges For DISC: How To Sustain The Impact Of Behavior Profiles | Nudges | Scoop.it

Each year, thousands of companies around the world use the DISC tool to determine if their employees have dominant behavioral style of Dominance, Influence, Steadiness, or Conscientiousness (or some combination of the four). 

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How governments ‘nudge’ you to regulate your economic behavior

How governments ‘nudge’ you to regulate your economic behavior | Nudges | Scoop.it

Our decisions sometimes have bad side effects – we can inadvertently damage our pensions, clog the roads with traffic or pollute the environment. Governments around the world – including in Israel – have taken to using tools of behavioral economics to encourage us to adopt healthier practices – without penalizing citizens or incentivizing them outright through stipends or subsidies.

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Nudge Theory - Choice Architecture

Nudge Theory - Choice Architecture | Nudges | Scoop.it

Nudge theory, the science involved in encouraging people to make the better decisions, is happening around us constantly. Influencing routes to improved health, better financial decisions and smarter choices, the principle works to introduce long-lasting change from a collection of smaller actions, retaining a sense of control over the choices we make. 

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A systematic review of psychological, physical health factors, and quality of life in adult asthma

A systematic review of psychological, physical health factors, and quality of life in adult asthma | Nudges | Scoop.it

The experience of living with asthma is multifaceted, and future research and intervention development studies should take this into account, as well as the variety of variables interacting and affecting the person.

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Changing Behavior: Economic Incentives

Changing Behavior: Economic Incentives | Nudges | Scoop.it

Mexico’s tax on sugary drinks will save thousands of lives and millions of dollars. Ahhh… sweet social change.

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Why behavioral change is needed for cutting edge innovation?

Why behavioral change is needed for cutting edge innovation? | Nudges | Scoop.it

Transformative change often requires the organizations to rethink the way they envision the future.Innovations that are able to provide incremental growth in revenues and market share are vital to the long term success of the organizations.At the same time, to sustain the business in the longer term requires transformational thinking.

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Gamification In Healthcare: Will It Work?

Gamification In Healthcare: Will It Work? | Nudges | Scoop.it

Healthcare is a slow-moving and cautious industry, and thus its hesitation to embrace relatively newer digital learning strategies and methods like gamification can be understood. However, after reading the above-mentioned points it is evident that gamification offers a number of real benefits to the healthcare industry, and can really revolutionize healthcare training. Healthcare organizations that have already understood this use gamified digital learning courses to engage employees, train them and improve their performance.

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'Minimal interventions' delivered via smartphone drive short-term health behavior changes

'Minimal interventions' delivered via smartphone drive short-term health behavior changes | Nudges | Scoop.it

A new Stanford University-led study has found behavioral interventions such as activity reminders and education prompts delivered through a mobile app led to a significant increase in daily steps taken.

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