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After getting FDA clearance for video game therapeutic, Akili faces next level: insurance coverage

After getting FDA clearance for video game therapeutic, Akili faces next level: insurance coverage | Nudges | Scoop.it

Akili Interactive, a digital health company that got FDA clearance last year for its video game as treatment for ADHD, recently brought in $160 million in funding. It plans to use the funds to ramp up coverage of its flagship treatment and to develop digital treatments for other cognitive conditions.

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How to combat misinformation around 5G

How to combat misinformation around 5G | Nudges | Scoop.it

The challenge for 5G in 2021 is to evolve from being the cool kid on the block to an employee who enables use cases across all industries. If 5G can help with the economic, health and environmental crises that the United States is facing right now, that will drive more investment in the infrastructure, more partnerships, and buy-in generally, according to one industry observer. These changes will help businesses create new products, make it easier for individuals to access services, and even shut down lingering conspiracy theories.

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Un escape game contre la peur du vaccin

Un escape game contre la peur du vaccin | Nudges | Scoop.it

La start-up à statut universitaire Tricky propose un escape game censé aider à désamorcer l’hésitation vaccinale par une expérience ludique et un échange avec un médecin
Dans cet escape game, on ne feint pas un braquage de banque ou une chasse au trésor. La start-up Tricky, installée cours de la Martinique, à Bordeaux, propose un jeu d’énigmes qui invite à se questionner autour de l’hésitation à se faire vacciner. « Notre jeu a été créé notamment en collaboration avec l’ARS de Nouvelle-Aquitaine et nous sommes soutenus par Inno’Vaccins. Il rentre dans le cadre d’une expérimentation de recherche universitaire ».

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Promesses et inquiétudes autour des nudges en santé

Promesses et inquiétudes autour des nudges en santé | Nudges | Scoop.it

Les nudges sont de plus en plus utilisés dans la société. Ils se développent désormais aussi dans le domaine de la santé. Faut-il s’en féliciter ou s’en inquiéter ? Quelle est l’opportunité d’utiliser des nudges en santé et quelles sont les précautions à prendre ?

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How do we harness adolescent values in designing health behaviour change interventions?

How do we harness adolescent values in designing health behaviour change interventions? | Nudges | Scoop.it

Health is not a motivating factor for adolescents; therefore, interventions designed solely to improve health are unlikely to engage them. Instead, interventions that align with the values and priorities specified by adolescents are more likely to be effective in supporting them to eat well and be more active.

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Perceptions of Continued Smoking and Smoking Cessation Among Patients With Cancer

Perceptions of Continued Smoking and Smoking Cessation Among Patients With Cancer | Nudges | Scoop.it

The perceptions of continued smoking after a cancer diagnosis among patients with cancer are strongly associated with smoking cessation. Counseling about the harms of continued smoking in patients with cancer, and in particular among those who have lower risk perceptions, should be considered when developing a smoking cessation program.

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GOA Chose to Think Out of the Box to Tell Its People to Stay the F*** At Home

GOA Chose to Think Out of the Box to Tell Its People to Stay the F*** At Home | Nudges | Scoop.it

Despite numerous warnings, people fail to understand the gravity of the situation and choose to stay out of their homes for no valid reason. Our country is undoubtedly in the midst of a crisis. The number of people that are getting affected by the virus is increasing with every passing day. And, yet, we find people roaming carelessly on streets and not abiding by the basic rules.

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Medchart Raises $17M to Simply The Request of Medical Records for Patients, Businesses

Medchart Raises $17M to Simply The Request of Medical Records for Patients, Businesses | Nudges | Scoop.it

– Medchart, a Dallas-based cloud-based platform powering patient-authorized information for businesses, researchers, and consumer services announced it has raised $17M in seed and Series A funding led by Crosslink Capital and Golden Ventures, with additional funds from Vast Ventures, Union Ventures, iGan Partners, Stanford Law School, and hip hop icon Nas, an original backer.

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Keto-based digital diabetes program nets $133M  

Keto-based digital diabetes program nets $133M   | Nudges | Scoop.it

Unlike other companies with app-based coaching programs for managing diabetes, such as Livongo and Omada, Virta’s is based on restricting carbohydrates. Users are sent equipment, such as a connected scale, blood glucose and ketone testing strips, and enter their weight and blood sugar data.

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COVID: Is it OK to manipulate people into getting vaccinated?

COVID: Is it OK to manipulate people into getting vaccinated? | Nudges | Scoop.it

Right now, vaccination is key to overcoming the COVID-19 pandemic and regaining safe individual freedom. But should people be ‘convinced’?

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Using Nudges to Enhance Clinicians’ Implementation of Shared Decision Making With Patient Decision Aids

Using Nudges to Enhance Clinicians’ Implementation of Shared Decision Making With Patient Decision Aids | Nudges | Scoop.it

Behavioral economics can be applied to implementation science to foster uptake of SDM tools by increasing clinician motivation. Our recommendations can help other researchers effectively apply these approaches in real-world settings when there are often limited incentives and opportunities to change organizational- or structural-level factors.

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Using behavioral insights to design implementation strategies in public mental health settings: a qualitative study of clinical decision-making

Using behavioral insights to design implementation strategies in public mental health settings: a qualitative study of clinical decision-making | Nudges | Scoop.it

Trauma-focused cognitive behavioral therapy (TF-CBT) is an evidence-based intervention for youth with posttraumatic stress disorder. An important component of TF-CBT is the trauma narrative (TN), a phase in the intervention in which youth are guided to process the memories, thoughts, and feelings associated with their traumatic experience(s). Previous work has shown that TF-CBT clinicians complete TNs with only half of their clients, yet little is known about what determines TF-CBT clinicians’ use of TNs. The behavioral insights literature—an interdisciplinary field studying judgment and decision-making—offers theoretical and empirical tools to conceptualize what drives complex human behaviors and decisions. Drawing from the behavioral insights literature, the present study seeks to understand what determines clinician use of TNs and to generate strategies that target these determinants.

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'Nudging' doctors to prescribe cholesterol-lowering statins triples prescription rates: Behavioral economics approach could boost the use of a life-saving medication

'Nudging' doctors to prescribe cholesterol-lowering statins triples prescription rates: Behavioral economics approach could boost the use of a life-saving medication | Nudges | Scoop.it

Pairing an online patient dashboard with 'nudges' to doctors tripled statin prescribing rates in a clinical trial. The study used two nudges, active choice framing to prompt physicians to make a decision on prescriptions, and peer comparison feedback which provided physicians with information on their performance relative to other physicians.

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How to Overcome Clinicians’ Resistance to Nudges

How to Overcome Clinicians’ Resistance to Nudges | Nudges | Scoop.it

Discussions about how behavioral economics can make the world a better place — through energy conservation, greater employee wellness, increased personal savings — are often framed through the lens of decision makers trying to improve the quality of other people’s decisions. To do so, behavioral economics provides policymakers and managers with a toolkit for serving as “decision architects” and nudging citizens and team members towards better choices. The principle is simple — make the right decision the path of least resistance — and the results are often good. Many nudge interventions seem to work across a wide range of applications.

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‘Behavioral nudge’ influences doctors’ prescribing habits

‘Behavioral nudge’ influences doctors’ prescribing habits | Nudges | Scoop.it

A new study suggests that simply sending doctors letters informing them that they’re high prescribers of a medication with potentially dangerous side effects is enough to lead them to write fewer of those prescriptions.

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Adidas permet d'acheter des Stan Smith en échange de bouteilles plastiques

Adidas permet d'acheter des Stan Smith en échange de bouteilles plastiques | Nudges | Scoop.it

Vous avez peut-être déjà vu une initiative similaire dans certains centres commerciaux. Depuis quelques années déjà, il est possible d’échanger ses bouteilles plastiques contre des bons d’achats, dont le montant s’adapte au nombre de bouteilles que vous donnez. Eh bien dans le cadre de la promotion d’un modèle de Stan Smith (en partie conçu à partir du recyclage de plastique recyclé), Adidas vient d’installer ce type de machines dans deux Flagship, à New York et à Paris. L’occasion pour les fans de la marque de vider leur sac de bouteilles pour obtenir un bon de réduction avantageux.

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Overcoming Vax Hesitancy Is the Next Hurdle

Overcoming Vax Hesitancy Is the Next Hurdle | Nudges | Scoop.it

The health belief model is one of the most widely used frameworks to study health behaviors. It describes six factors: perceived susceptibility and perceived severity, perceived benefits and perceived barriers, cues to action, and self-efficacy. Applying this model can help us understand people's decision-making to get the vaccine.

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Exploring the Willingness to Accept SARS-CoV-2 Vaccine in a University Population in Southern Italy

Exploring the Willingness to Accept SARS-CoV-2 Vaccine in a University Population in Southern Italy | Nudges | Scoop.it
The vast majority (84.1%) were willing to receive a future vaccine against COVID-19. Almost coherently with predictors of concern on the safety of the vaccine, being male, not being married/cohabitant, being a faculty member, not being concerned at all that COVID-19 vaccination might not be safe, and agreeing that COVID-19 can have serious health consequences were significant predictors of the willingness to receive the vaccine against COVID-19. A considerable proportion of the population had a positive willingness to receive the future COVID-19 vaccine, although some concerns have been expressed regarding the effectiveness and safety and public health activities seem necessary to achieve the rate that can lead to the protection of the community.
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Refillables - more than a trend?

Refillables - more than a trend? | Nudges | Scoop.it

‘Single-use’ has become a dirty word. And yet our when-you-want-it, grab-and-go lifestyles depend on single-use packaging. Can we change the habits of a lifetime?
We all know Reuse comes between Reduce and Recycle in the resource hierarchy, but it’s the step frequently skipped. Habits, production systems and distribution infrastructure are all modelled around single-use.

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COVID: Is it OK to manipulate people into getting vaccinated?

COVID: Is it OK to manipulate people into getting vaccinated? | Nudges | Scoop.it

So, how far can we go to convince people who believe in conspiracy theories that their views are wrong? Well, rational persuasion should be a doctor’s first choice. If this remains unsuccessful, there are still various other types of influence consistent with professional norms. For instance, a doctor could still nudge a person into deciding at a later point to cool down, frame information in a certain way, or make certain pieces of information very salient, for example, by using pictures and videos, at least as long as doing so assists balanced decision-making.

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Algorithmic Nudges Don’t Have to Be Unethical

Algorithmic Nudges Don’t Have to Be Unethical | Nudges | Scoop.it

University of Chicago economist Richard Thaler and Harvard Law School professor Cass Sunstein popularized the term “nudge” in 2008, but due to recent advances in AI and machine learning, algorithmic nudging is much more powerful than its non-algorithmic counterpart. With so much data about workers’ behavioral patterns at their fingertips, companies can now develop personalized strategies for changing individuals’ decisions and behaviors at large scale. These algorithms can be adjusted in real-time, making the approach even more effective.

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How to unlock the digital front door for patient engagement in 2021

How to unlock the digital front door for patient engagement in 2021 | Nudges | Scoop.it

Providers are failing to keep up with patient expectations for online services. Satisfy patient demand, improve operational efficiencies, and meet regulatory compliance in 2021 with a Digital Front Door strategy.

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Cognitive Dissonance: An Introduction

Cognitive Dissonance: An Introduction | Nudges | Scoop.it

More generally, dissonance theory is “essentially a theory about sense making – how people try to make sense out of their environment and their behavior – and thus, try to lead lives that are (at least in their own minds) sensible and meaningful” (Aronson, 1992). In 1956, Festinger and his colleagues began to test this hypothesis, which gave birth to this powerful theory that continues to evolve.

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4 Cognitive Bias Myths

4 Cognitive Bias Myths | Nudges | Scoop.it

One restaurant is half full, the other empty, which one would you choose? To help us reach a decision faster we use mental shortcuts (known as “cognitive biases”). In this case we’re likely to judge the quality of the restaurant (food, service, ambiance etc.) simply by the number of customers we see dining there. Biases lead to fast decisions but they could also lead to errors in judgment. This has produced a number of myths surrounding them. It’s time we busted them.

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Fiat récompense les éco-conducteurs de la nouvelle 500

Fiat récompense les éco-conducteurs de la nouvelle 500 | Nudges | Scoop.it

Pour aller au bout de sa démarche, Fiat a souhaité établir une marketplace écologique. Les conducteurs vertueux peuvent donc acquérir des produits et services proposés par des entreprises impliquées dans le développement durable. Un système de prime récompensera également les conducteurs qui présenteront les meilleurs Eco:Score. Ainsi, le système Uconnect du véhicule transmettra des données en matière de style de conduite. Les conducteurs les plus économes en consommation d’énergie dans chaque pays d’Europe pourront accéder à des offres supplémentaires, proposées avec des partenaires comme Amazon, Apple, Netflix, Spotify Premium et Zalando. Cependant, Fiat et Stellantis n’ont pas l’intention de se limiter à l’automobile avec ce concept. Le groupe pourrait élargir le principe de cette rémunération en monnaie virtuelle à d’autres domaines comme l’achat d’énergie renouvelable, d’articles de mode écologiques ou de produits alimentaires bio. L’initiative se transformerait donc en programme de fidélité durable.

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