Track & Trace

Unlike industries like beauty that maintain owned retail spaces for immersive brand experiences, packaging is often the only brand ambassador for grocery-bound products and their loyalty programmes are often reliant on retailers as well. Innovating in packaging designs can be a meaningful and low-cost brand activation for F&B players to encourage direct engagement.
By viewing packaging as an opportunity for purposeful dialogue with consumers, companies can develop strategies that turn transactional moments into emotional bonds. Interactive technologies like QR codes and NFC chips offer a cost-effective loyalty solution, but most brands underutilise them by linking only to basic product information. The real opportunity lies in crafting unique post-scan experiences that deliver exclusive content, turning each scan into a branded moment that deepens relationships. In fact, consumers are likely to grow into brand ambassadors through positive technology experiences.

Experience how ZING Engagement Suite transforms offline touchpoints into compliant, omnichannel engagement with dynamic QR codes.
✅ Instantly deliver pre-approved content
✅ Enable demo requests and form submissions
✅ Track real-time engagement
✅ Stay compliant with audit-ready records
💡 QR Code is a large part of ZING's omnichannel solution, empowering pharma teams to connect with HCPs anytime, anywhere—no app or login needed.

There is a reasonable probability that the inadvertent administration of penicillin G potassium injection, instead of intended cefazolin injection, may pose serious and potentially life-threatening adverse health consequences, including lack of efficacy leading to less than optimal treatment of severe infections, antibiotic resistance, adverse reactions, severe allergic reactions (e.g., anaphylaxis), drug interactions, cardiac arrhythmias resulting from high potassium especially in patients with kidney impairment, and delayed recovery.

From beauty to beverages, the most effective label designs do more than look good; they tell your brand’s story, reflect your industry, and stop the shelf-scroll in its tracks. Here's how to tailor labels for maximum impact by category.

As pressures on global supply chains increase, pharmaceutical, biotech, and medical device companies are recognizing that supply chain resiliency depends not only on internal strengths, but on the importance of external partnerships that are fully aligned with their goals and expectations. For companies evaluating a Contract Packaging Organization (CPO), it’s no longer enough to assess capacity or capabilities. Today, companies must rethink contract packaging and find partners that go beyond providing packaging services. Instead, they should seek partners that enhance manufacturing processes with flexibility, responsiveness, agility, and a deep commitment to quality. The greatest value is working with a CPO that serves as a strategic partner and extension of their team.

The process manufacturing industry is built on precision, timing, and exact formulas. A mistake in mixing a batch of paint can't be corrected as in discrete manufacturing by simply replacing a part or component. Once it's mixed, it's done. That's what makes process manufacturing far more complex.

Smart packaging technologies powered by the IoT are changing the face of goods tracking, management, and delivery. Unlike traditional packaging, these novelties offer real-time insights based on data.

The packaging industry is experiencing a seismic shift as digital technology transforms how brands engage with consumers. According to Towards Packaging, the global smart packaging market is projected to reach $68.99 billion by 2032. Given this growth, brands are evolving their strategies to seize the opportunity. While QR codes—a central feature of connected packaging—have existed since 1994, the pandemic catalyzed their widespread adoption; a 2021 report revealed that 79% of consumers had already interacted with a product via a QR code.

In a survey, 73% of respondents had experienced at least one line clearance error in the previous 12 months. Automating this step can reduce errors while saving time in changeovers.

Line clearance in pharmaceutical industry is a set of activities or checks performed just before an operation can commence. Line clearance ensures the processing line is free of any irrelevant products, components, and documentation that could be left accidentally from an earlier batch. Line clearance is the first step in a process, and it is to be done before a line opening.

Eine neue Maschine zur Verpackung von Vials hat Schubert Pharma entwickelt. Line Clearance hat der Verpackungsexperte von Anfang an bei der Entwicklung mit berücksichtigt.

L’essor de l’intelligence artificielle, du Big Data, de la blockchain et de la télémédecine ouvre de nouvelles perspectives pour une médecine plus personnalisée, efficace et accessible. La digitalisation n’est plus une option mais une nécessité stratégique pour améliorer l’efficacité des soins.

Engineer Masahiro Hara created the QR code at Denso Wave to replace slow barcodes. It stores thousands of characters, scans from any angle, and was made royalty-free so the world could use it. And now? It powers everything from UPI to vaccine forms.

Amcor says recyclability claims were found to be more important to consumers for packaging than a reduction to carbon footprint, even though survey participants ranked ‘global warming’ as their top environmental concern – which has been consistent since the first edition of the research in 2020. Shoppers respond most positively to claims that relate to ‘recyclable packaging’ followed by ‘compostable packaging’, ‘packaging made of recycled materials’ and ‘paper-based packaging’.

The EU's pharma legislation wants to turn paper leaflets in medication packaging into QR codes — driven by Big Pharma influence — but patients argue this change creates unnecessary confusion, particularly for the elderly, and puts pressure on pharmacists.

A trio of drugmakers have issued separate recalls in the U.S. thanks to string of production flubs, including failed impurity and dissolution specifications and incorrect labelling of infusion bags.

The digital experience provided by AR packaging can take a variety of forms, including videos, animations, games, profiles, tours, etc., categorizable as information, entertainment, or a combination thereof. Packaging is a potent marketing tool, differentiating the branded product and serving as a visible cue of the product’s persona. The digital experience, therefore, should be consistent with that persona. As an example, it might be inconsistent for a pharmaceutical product to provide an experience meant to be entertaining and lighthearted, given the somber association between illness/discomfort and their alleviation.

One key driver is the increasing focus on regulatory compliance and the need for enhanced traceability in the pharmaceutical industry. Governments and regulatory bodies are imposing stringent requirements to ensure pharmaceutical products’ safety, authenticity, and traceability throughout the supply chain. The market’s expansion is fueled by the pharmaceutical sector’s commitment to meet evolving regulatory standards, combating counterfeiting, and safeguarding patient safety.

AIPIA member Digimarc is primarily known for its digital watermarking. However, the company’s Illuminate platform is not limited to digital watermarks. In fact the company says it is a pioneer and leading provider of GS1 Digital Link QR codes. From co-chairing the Digital Link standard, to leading the industry’s first commercial deployments of GS1 Digital Links with global brands like Ralph Lauren, Patagonia, Puma, AstraZeneca, Reckitt, and Unilever., it is at the forefront of this project, it claims.

Explore the critical challenges, current solutions, and cutting-edge technologies in the fight against counterfeit drugs. Learn about Physical-Chemical Identifiers (PCIDs), SECURtracers®, and how Micro-Tracers is revolutionizing drug safety. This video highlights the impact of counterfeit pharmaceuticals and the practical steps toward a more secure pharmaceutical supply chain.

By addressing the unique challenges of serialization in emerging markets, pharmaceutical companies can ensure global compliance, enhance supply chain integrity, and protect patients from counterfeit drugs. With the right strategies and technology, it’s possible to create a safer and more transparent pharmaceutical ecosystem worldwide.

In the pharmaceutical industry, where precision, compliance, and safety are paramount, master data management (MDM) plays a crucial role in ensuring seamless operations and regulatory adherence. Master data forms the backbone of serialization, aggregation, and reporting processes, making it an indispensable component for manufacturers striving to enhance efficiency while meeting stringent compliance requirements.

In today's fast-paced digital world, businesses need innovative tools to stay ahead of the competition. One such tool is QR track and trace solutions. This technology not only enhances your operations but also improves customer satisfaction. If you're looking to streamline processes and build trust, it's time to explore how QR tracking can benefit your business.

Serialization and traceability have become indispensable in the pharmaceutical industry, addressing critical issues like counterfeit medicines and regulatory compliance. These technologies not only secure the supply chain but also enhance patient safety and operational efficiency.