The Revolution Of The Car Industry

The BMW Startup Garage is the Venture Client unit of the BMW Group. As a Venture Client, the BMW Group becomes a client of a startup, at an early stage when its product, service or technology is not yet mature.

The automotive industry has undergone massive transformation in the last five years. The traditional ecosystem of this industry has been challenged with technological developments and evolving business models. Electrification of vehicles, advancements of sensor, electrical architecture, OTA, artificial Intelligence(AI) algorithms, mobility business models, machine learning and self-driving cars, are not only disrupting the conventional ecosystem of the automotive industry, but is slowly and surely making it obsolete.

Because of computer power, a new level of momentum and the state of evolution, we are now entering another chapter in the “Innovator’s Dilemma” This theory, purported by Harvard professor Clayton Christensen, describes when new technologies cause great firms to fail. And more importantly, competitive products have been created that premium companies like Audi, BMW, Toyota and Mercedes now take very seriously.

CB Insights: Connected Car One of the more popular categories for consumer-focused auto tech startups is the connected car, in which companies exploit car data and cloud software to allow drivers and third-party services insights into driving habits, car usage, and maintenance metrics. Companies like Zubie and Automatic market devices that capture data and allow drivers to track…