Innovating to what's next...

Digital transformation often stalls when employees resist new technology. To overcome this common challenge, French spirits company Pernod Ricard drew upon four strategies: proving value through A/B testing, reducing risk by adjusting performance evaluations, investing in training and support, and leveraging internal champions. These efforts drove adoption rates as high as 85%, boosting sales up to 4.5% and marketing efficiency by 15%. In order to drive meaningful transformation, companies need to realize that technology on it’s own can’t drive value—humans need to be convinced to buy in.

We love the lone genius myth. Edison at his lightbulb. Newton under the apple tree. Archimedes shouting “Eureka!” in the bath. Steve Jobs unveiling the iPhone. These make for great storytelling, but they’re dangerously incomplete. Edison had a team of engineers testing thousands of filament materials while building the electrical grid that made lightbulbs useful. The iPhone built on decades of foundational work from Xerox PARC and Bell Labs. Post-it Notes took twelve years to reach the market, and early trials failed. Even the Wright Brothers spent four years of systematic testing before their first flight, and many more convincing others it mattered.
Innovation isn’t a lightning bolt. It’s a slow burn.

In 1982, Bruce Springsteen recorded a set of stark, one-take demos in his home studio. His label executives expected him to polish them in a professional studio with the E Street Band. Every instinct in the music industry said the same thing: take the raw material and improve it. Springsteen refused. He released the unrefined version as Nebraska, a haunting, minimalist album that critics later hailed as one of the most influential of the decade. Its impact came not from production quality but from preserving what made it authentic and different. Inside most organizations, that kind of protection rarely happens. Employees with their own “Nebraska moments” often see their boldest ideas diluted through layers of approval until the originality is gone.

L’essor de DeepSeek redonne de l’élan à l’IA chinoise. Mais entre retard logiciel, manque d’ouverture et faiblesse du soft power, Pékin doit encore relever plusieurs défis pour s’imposer à l’échelle mondiale.

Ori réinvente totalement le parapluie en supprimant l’armature métallique au profit d’un pliage inspiré de l’origami, compact comme un smartphone mais capable de se déployer en auvent futuriste d’un mètre. Basé sur le pliage Miura utilisé dans l’aérospatial, le système transforme la toile en structure rigide sans pièces fragiles, un design breveté qui promet résistance, finesse et ingénierie de pointe. Doté d’un écran affichant météo et qualité de l’air, Ori devient un accessoire hybride entre objet du quotidien et gadget high-tech, vendu en précommande pour 2026 à 230€.

Advanced packaging technology is witnessing an exploding demand, driven largely by AI semiconductors. Placing multiple chips and/or components closer together shortens the distance data travels, leading to better overall performance, faster transmission of data and lower energy consumption. It seems we have finally found the solution to all our problems: making challenges like physical limits and strained power grids a thing of the past.

Et si la voiture redevenait un vrai lieu de vie ? Avec son concept-car ELO, Citroën propose une vision radicalement différente de la mobilité électrique, en s’éloignant des SUV pour renouer avec l’esprit des monospaces intelligents. Compact à l’extérieur mais étonnamment généreux à l’intérieur, ce véhicule électrique à six places a été conçu comme un espace modulable, capable de s’adapter aux temps de repos, de loisirs et de travail.
Pour donner corps à cette idée, Citroën s’est associé à Decathlon, dont l’ADN fonctionnel et accessible irrigue tout le projet. Ensemble, ils signent un concept qui ne cherche pas à impressionner par la performance pure, mais par l’usage, la simplicité et l’ingéniosité. Un manifeste roulant qui esquisse le futur de la marque.

Les parfums dits « de niche » n’ont jamais été aussi populaires. Mais personne n’avait osé aller aussi loin que Lidl US. Pour les fêtes, l’enseigne a dévoilé un objet marketing aussi drôle qu’inattendu : un parfum baptisé « Eau de Croissant », présenté dans un flacon… en forme de croissant. Une parodie élégante des codes du luxe, où l’art de vivre à la française devient matière à humour. Pensé comme une fausse fragrance haut de gamme, le parfum adopte les codes des maisons prestigieuses : teasing sophistiqué et photos léchées. Sauf qu’ici, la star n’est pas une note boisée rare ou un accord floral complexe, mais l’odeur chaude et beurrée du croissant Lidl à 49 cents, soit environ 0,45 €.

Le Consumer Electronics Show 2026, événement phare de l’innovation technologique, s’annonce incontournable en janvier prochain. Entre nouvelles tendances, produits inédits et annonces majeures, l’industrie mondiale de la tech se prépare à dévoiler ses avancées à Las Vegas.

The packaging is described as a food-grade film predominantly made from algae-based ingredients. It is designed to package and protect products like rice, pasta, ramen, oats, frozen vegetables, and pre-prepared outdoor meals. It can be washed in cold or warm water before use, ‘just like you’d wash a tomato’. Then it can be placed in boiling water, where the film dissolves ‘within a few minutes’ while the food cooks.

Objectives To determine whether parachutes are effective in preventing major trauma related to gravitational challenge.

The global telecommunications sector is missing the most critical corporate mutation of the decade. Analysts still track Huawei by its radio share, contract wins and losses, friction with regulators, and handset cycles. The entire Western debate remains obsessed with the tower, the antenna, and the base station. Meanwhile, the center of gravity inside Huawei has moved to a very different place. The real action is in the data center, not the radio site.

The ESP32-C3 SuperMini modules are incredibly affordable, costing around €2, and are equipped with a compact SMD antenna. However, this tiny antenna significantly limits the usable Wi-Fi range, due to its design. To address this issue with minimal effort, I implemented a simple antenna modification that drastically improved performance.

While traditional lithography remains central to electronics manufacturing, it still produces defects that contribute to yield loss and material waste. Hummink’s printing tools are designed to complement lithography by detecting and correcting such defects at the micronic level, with the aim of increasing output, reducing scrap, and lowering environmental impact. Hummink’s initial integration focus is on next-generation OLED displays for smartphones and laptops, where up to 30 per cent of annual production is reportedly discarded due to microscopic defects, equating to an estimated €16 billion in losses and significant material waste. The company’s technology is designed to correct many of these defects, enabling manufacturers to recover output that would otherwise be scrapped.

The company is now under qualification with major display manufacturers in Asia whose factories discard large portions of production due to microscopic flaws. Early tests suggest Hummink’s solution could boost yields by around 10 percent.

La société a développé un procédé de micro-impression, le High-Precision Capillary Printing (HPCaP), qui fonctionne comme un stylo-plume à l’échelle micronique. Le système dépose des métaux ou matériaux fonctionnels avec une précision sub-5 microns pour réparer des circuits, ajuster des connexions ou corriger les défauts invisibles qui entraînent la mise au rebut de composants entiers. Ce positionnement répond à un besoin immédiat : les technologies de lithographie, même les plus avancées, génèrent des imperfections qui ne peuvent être traitées qu’après fabrication.

In podcast, experts break down universal appeal, research-backed benefits of a health trend that adds more than it takes away
Diet fads come and go. But at least according to research, it appears the Mediterranean diet is here to stay.

Think of advanced manufacturing and you think of precision engineering – sophisticated production lines that spit out advanced components with total accuracy. However, some technologies are now so complex and technical that even highly-skilled manufacturers are struggling with high defect rates that slow production and cost them big money.