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The coronavirus pandemic expedited the digital transformation underway in healthcare, and patients and providers alike saw benefits to the new tech and virtual solutions. Telehealth appointments, remote patient monitoring services, and amended insurance offerings were able to extend quality care to consumers at a quicker and less-expensive rate. 
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Technologies including big data, robotics, machine learning, artificial intelligence, augmented reality, and 3D control have significant roles in boosting the efficiency and productivity of factories. Ultimately, they enable manufacturers to respond with new products, packaging formats and materials to meet the changing demands of clients.
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Bristol Myers Squibb Senior Research Investigator Lucy Hawarden was working from her home office in northwest England one week this past winter, but her eyes were trained on events thousands of miles away. Equipped with an augmented reality headset, Lucy watched the labs and production area of a pharmaceutical manufacturing facility in Asia in real time as it produced clinical trial batches of a new investigational medicine for the company.
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They claim to have developed the first digital watermark for compostable packaging which acts as an imperceptible, machine-readable code that allows the package to be scanned by consumers to instruct and incentivize disposal in the proper bin. Additionally, the technology enables compost operators to scan and sort certified compostable packaging with food and organic waste.
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April 2, 2022 3:34 AM
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From investing in domestic manufacturing to building reliable partnerships, the key lesson pharma must learn from the past two years is to be prepared. Rather than mobilising at the start of a crisis, the industry should have in place the pre-emptive structures and coordinated systems needed to cope with the demands of a global health emergency, should one occur.
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In order to compete in today’s highly competitive pharmaceutical manufacturing space, a company needs to implement an Enterprise resource planning (ERP) software that is scalable, flexible, and adaptable. Acu Process Manufacturing contains advanced features that will help you cut costs, adhere to government regulations, achieve efficiencies in supply chain management, and perform repetitive tasks without any human intervention. As the industry matures, companies will benefit by integrating all business functions into one software through APM’s powerful built-in features.
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According to Bain & Company, out of 75 per cent of doctors who preferred in-person visits from sales representatives before the pandemic, 47 per cent now prefer virtual interactions or fewer visits. With more virtual interactions and less face-to-face contact, pharmaceutical companies will be able to reassign a considerable part of their resources into more critical tasks like drug discovery, clinical trials, etc. As the pharmaceutical industry faces increasing challenges like globalization, supply chain complexity, price and cost pressure, digitization holds immense potential in helping pharma companies adapt. Through the application of digital technology, pharma companies will able to significantly gain insights into their supply chain processes and make informed and faster decisions.
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Connected packaging is the integration of a variety of technologies within your product packaging design to offer a better user experience, boost product engagement, and provide more consumer behaviour analysis.
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For the vast majority of the packaging industry, the use of smart technology in the supply chain is nothing new. After decades of the bar code and later, the QR Code, RFID tags and electronic chips are used throughout the industry to track products as they move from manufacturer to retail outlet. But their use beyond the supply chain has been limited to scannable codes that give access to product information and one-off marketing campaigns.
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The administration of an injectable product that contains particulate matter may result in local irritation or swelling or infection in response to the foreign material. If the particulate matter reaches the blood vessels it can travel to various organs and block blood vessels in the heart, lungs or brain which can cause stroke and even lead to death. To date, no adverse event reports have been received for these recalled lots, which were produced and sold in 2020 and 2021.
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The implementation of track and trace solutions and technologies is an important strategy adopted by many manufacturing companies and regulatory bodies in recent years.
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Based in the UK, PragmatIC develops flexible integrated circuits (FlexICs) beyond the scope of conventional electronics, it says. Its ConnectIC family of radio frequency identification and near-field communications (RFID/NFC) integrated chips can be embedded into packaging to store and relay information to devices such as smartphones.
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A study in the Biomedical Journal of Scientific & Technical Research (BJSTR) reports that advances in 3D screen printing allow for mass customization and in-drug labeling of pharmaceuticals with unique identifying information, such as Quick Response (QR) codes, which have been shown to reduce medication errors, improve patient safety, and provide a viable mechanism for remote patient monitoring and identifying counterfeit drugs.
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For (Over The Counter) OTC health products packaging has always been the beloved marketing lever ( Protects, Display, Attract, Differentiate) that crafted an exclusive notional value proposition for its end users, while Pharma Rx Medicine has always been on back foot and averse to changes. Most of the companies prefer to remain obsolete to any new and creative ideas with pack design and predominantly focus on regulatory guidance with the primary objective of ensuring protection and logistic cost-saving.
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The track and trace solutions market is projected to reach USD 4.21 billion by 2024 from USD 2.16 billion in 2019, at a CAGR of 14.2%. Factors such as the stringent regulations & standards for the implementation of serialization, increasing focus of manufacturers on brand protection, growth in the number of packaging-related product recalls, high growth in the generic and OTC markets, and growth in the medical device industry are considered as a key driver of the track and trace solutions market.*
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As we emerge out of the pandemic, the number of clinical trials around the world is accelerating again and there is a shift to home-based trials to create flexibility and avoid management challenges from the pandemic. At Essentra Packaging, we are working on a range of innovations with partners to develop smart packaging solutions that make the home clinical trial process simple and easier to manage. From the use of track and trace to time and temperature indicators, new e-labels and e-leaflets, to the use of serialisation and randomisation, there are tremendous opportunities for trial owners to increase their efficiency and accuracy through their packaging choices.
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To address non-adherence in clinical trials, Bratton described CCL Healthcare’s newly developed “Adhere” digital platform that can be used as a stand-alone application via smart label by tapping NFC, scanning a 2D barcode, or paired to CCL’s Electronic Clinical Label. Adhere employs a scalable platform that can check a clinical studies progress in real time, giving the power to improve all studies as they continue from start to finish.
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CertiScan® Cloud is an innovative SaaS where GMP (devices) meets GCP (data and analytics). CertiScan® Cloud provides dose-level traceability of drug supply from packaging to dispensation and destruction – combining it with patient dose taking adherence insights, making it a proven, strong and insightful tool for successful drug research.
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The transformations now taking place in the emerging field of connected packaging can serve as a bridge to that mobile gateway and address both core requirements — protection and engagement. Here, I explore what can be achieved via a connected packaging program, along with what technologies to avoid and which ones to consider.
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As the pharmaceutical sector proceeds to comply with serialization necessities to safeguard prescription drug supplies, companies realize that their massive investments in time and money over the last decade have left them feeling "unaccomplished" in meeting supply chain safety regulations. While the compliance elements of drug serialization are rooted in protecting the public from possibly dangerous doses of fake or sub-standard drugs, the serialization solutions' structure is increasingly being recognized as a platform for creating increased business benefits beyond compliance.
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A digital packaging system designed to grow consumer engagement and loyalty.
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According to studies, up to two-thirds of all patients make mistakes when taking medication. These mistakes not only endanger the patients’ health, but they can also distort the results of clinical trials and thus hamper the development of more efficient drugs. Our Patient Support App use the possibilities of augmented reality (AR) to access virtual information and services.
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Burnstone and his team at Elucid believe they may have found a technological solution to the issue of medication non-adherence – a smart pill bottle linked with a mobile app called Pill Connect, which is currently being studied in clinical trials. “People don’t trick an app as much as they might want to, unfortunately, deceive a doctor,” Burnstone notes.
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Growing at a CAGR of 5.7%, the global clinical trials industry is set to be worth $65.2 billion by 2025 as per Grand View Research, Inc. Under the constant stress of a myriad of challenges like complex research designs, stringent and ever-changing regulations, greater demands for consumer transparency, packaging and printing as well as R&D in a highly competitive environment to test and launch authentic and effective drugs, Life science companies need to look for solutions to refine clinical trials management. With millions of people connected through their smartphones to the internet and consuming digital information in vast quantities, they may already have a readily available platform to capitalize on.
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Curated by Beeyond
BEEYOND is a consulting company in the field of disruptive innovation, accompanying established companies on out-of-the-core growth strategy, from creation of new concepts to product launch. Reach us at: contact@beeyond.fr.
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