Nudges

Today human behaviour is the biggest threat to mankind. We keep overeating, even though we know it´s bad for us. We keep using to much energy, even though we know the planet can't keep up with our consumption. We keep driving too fast, even though we know it kills us. But this doesn't mean that we have no intentions to change. We do. But changing actual human behaviour calls for good design solutions that take basic human instincts, flaws and habits into consideration. That is design to nudge.

Margaret Morris, PhD, clinical psychologist and senior researcher in Intel's Digital Health Group, studies the ways that emerging technologies can enhance me...

When it comes to designing a product, you need to think differently, not just analyze data, advises Scott Stropkay, co-founder of Essential. And when it's a product for health care field you have to make sure it engages medical professionals as well. Focusing on R&D for Essential's product and service development with health care partners, Stropkay says the challenge is to create products that can be used seamlessly by people in their every day lives, such as tools featuring sensors.

Edward is an exceptional behavioural scientist who is currently leading the UK's first Behavioural Design Lab, applying insights and methods of behavioural s...

Can we get children to clean their rooms by making it fun to do? By simply attaching strong, tiny magnets to t-shirts, the whole concept of tidying up is tra...

Can we ensure everyone keeps their safety belt on by making it fun to do? This is another of the ideas that made it to the final of the fun theory award, cre...

Joseph Grenny, New York Times bestselling author and behavior change expert, tells the story of Jane, a woman born in the Mathare Slum in Nairobi, Kenya. As a child, Jane was sexually molested by her father, had her first baby at age 13, is now a mother of four, worked as a prostitute to support her family on 50 cents a day, and is HIV positive. The world couldn't be more bleak for Jane and the tens of thousands of young African girls with her same story. But, Jane completely changed her life. By changing her behavior, she left the slum, moved into a house, and brought herself out of extreme poverty and prostitution.

Speaker/Performer: Aaron Marcus, Founder and President, Aaron Marcus and Associates, Inc. Sponsor: CITRIS (Center for Information Technology Research in the ...

Idea: Rewarding Speed Limit Signs - Submitted by Kevin Richardson (USA) Can we get more people to obey the speed limit by making it fun to do? The idea here ...

Many approaches to behaviour change largely model humans as defective—bad at making decisions and in need of intervention. Yet most people, surprisingly, act...

Even the most motivated people can get stuck, frustrated, and lose hope during the process of behavioral change. Why can't you force yourself to go to the gym before work? Or get high-priority tasks done before checking email? We become so fixated on specific tactics that we lose sight of the fact that many methods could lead to achieving their larger strategic goals.