Empathy in Empathic Design, Human-Centered Design & Design Thinking
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Empathy in Empathic Design, Human-Centered Design & Design Thinking
International information about empathy related to empathic design, human-centered design, design thinking.
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See Magazine Front Page: All Sections

See Magazine Front Page: All Sections | Empathy in Empathic Design, Human-Centered Design & Design Thinking | Scoop.it

Photo of the Empathy Team doing the Acumen/IDEO Design Course.


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Designing with Empathy in Ecommerce

Where empathic design improves sites
Developed in the 90s, empathic design has become the first step in the design thinking process for many. In it, a designer will study customer feelings and perceptions to determine which ideas lead to the best user-centered design.

Designing with empathy can be challenging. it requires discipline, reflection and experience. To design with empathy, you need to check your personal preferences—and your ego—before working closely with a brand on a new design. It also means using the technical experience you’ve gained as a designer, coupled with an understanding of how the latest trends can help a brand meet an established goal.

 

Finally, designing with empathy requires an understanding of how technology can help or hinder design—you’ve got to be able to translate big ideas into a design that fits within the confines of your specific ecommerce platform.

Tyler Westnedge
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Chat: Ask the UXperts Empathy & Active Listening | indi young

Chat: Ask the UXperts Empathy & Active Listening | indi young | Empathy in Empathic Design, Human-Centered Design & Design Thinking | Scoop.it

That’s what everyone says. “empathy” — I want me some more. but what does “empathy” mean? in relation to your work?

There are all sorts of definitions. Most common is “be more sensitive.”which is nice, but not viable in a *lot* of organizations.

There’s emotional empathy (also called “affective empathy” in academic literature) which is basically a strong emotional connection with another person over something they said, where you feel their emotion it’s illuminating and powerful; you’ve all probably felt emotional empathy at some point. but in research, you can’t force it.

 

In collaboration with others, you can’t force it. so … for reliable, repeatable empathy in your work (creating things, collaborating with people) you need to learn to develop cognitive empathy cog empathy gets a bad rap from Daniel Goleman–he says it leads to manipulation but that’s only one of many things you can use cog empathy for.

 

I use it “to support” others. (help them achieve their purpose or intent) cog empathy is defined as learning the underlying reasoning, decision-making, guiding principles, and reactions that another person has. and if you do that over a lot of people, you start to see patterns.

 

 

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Creative Confidence:  by IDEOs Tom & David Kelley. Chapter 1: Deep empathy for people makes our observations powerful sources of inspiration.

Creative Confidence:  by IDEOs Tom & David Kelley. Chapter 1: Deep empathy for people makes our observations powerful sources of inspiration. | Empathy in Empathic Design, Human-Centered Design & Design Thinking | Scoop.it

Being human centered is at the core of our innovation process. Deep empathy for people makes our observations powerful sources of inspiration. We aim to understand why people do what they currently do, with the goal of understanding what they might do in the future.

 

Our first-person experiences help us form personal connections with the people for whom we’re innovating. We’ve washed other people’s clothes by hand in their sinks, stayed as guests in housing projects, stood beside surgeons in operating rooms, and calmed agitated passengers in airport security lines—all to build empathy.

 

An empathic approach fuels our process by ensuring we never forget we’re designing for real people. And as a result, we uncover insights and opportunities for truly creative solutions. We’ve collaborated with thousands of clients to leverage the power of empathy, creating everything from easy-to-use lifesaving heart defibrillators to debit cards that help customers save for retirement.

 

David and Tom Kelley, IDEO

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Empathy Tools | Design Research Techniques

Empathy Tools | Design Research Techniques | Empathy in Empathic Design, Human-Centered Design & Design Thinking | Scoop.it
Problem

Designers may have difficulty empathizing with a user who has different abilities (e.g., a physical or mental impairment) or who lives in a very different personal or social situation. This makes it hard to design empathically without resorting to stereotyping or unintentional ego-design.

Solution

Empathy tools are physical objects (such as a device that simulates an impairment) or cognitive or social techniques (such as a distracting task that simulates a mental impairment) that allow designers to get a sense of what a user experiences and feels, either in his or her day-to-day life or in the context of using a product or experience being designed.
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How Empathy Can Make Us Better Innovators

How Empathy Can Make Us Better Innovators | Empathy in Empathic Design, Human-Centered Design & Design Thinking | Scoop.it

The ultimate purpose of innovation is to make our lives easier by transforming the way we do things (taking a taxi, flying to another country, fighting a disease, providing economic opportunities, etc.).

 

In order to achieve this transformation, it is necessary to understand what the potential users of those innovations need, feel and want. Daniel Goleman says that “a prerequisite to empathy is simply paying attention to the person in pain”.

 

These are some ideas on how to build our empathy:

  1. Be curious about people:..
  2. Be open-minded and avoid judgments:...
  3. Give credit...
  4. Cultivate and nurture empathy...

 

 

Enrique Rubio

 

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The Art And Science Of Customer Empathy In Design Thinking

The Art And Science Of Customer Empathy In Design Thinking | Empathy in Empathic Design, Human-Centered Design & Design Thinking | Scoop.it

In human-centered design, we use a set of tools to observe and communicate with people and better understand their journey. Empathetic listening and observation are essential during the entire design process:

  • Immersion: Place ourselves in the full experience through the eyes of the user.
  • Observation: Carefully watch and examine what people are actually doing.
  • Conversation: Accurately capture conversations and personal stories.

 

Kaan Turnali

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The Core Elements of Empathy & Avoiding "Noise": Empathetic Responding (Part Two)

The Core Elements of Empathy & Avoiding "Noise": Empathetic Responding (Part Two) | Empathy in Empathic Design, Human-Centered Design & Design Thinking | Scoop.it

It was the famous Carl Rogers that once said: "The curious paradox is that when I accept myself just as I am, then I can change." Carl Rogers definitely was on to something!

At the core of empathy is understanding and recognizing someone else's perceptive, concerns, and feelings.   But why empathize? Well,  if people can express what they feel and think in an honest, accepting, and caring atmosphere then those same people will naturally make healthy and fruitful life decisions.

 

What makes an environment honest, accepting, and caring? Empathy! 

 

Rachel L Rosenthal, PhD

 

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Empathy: A Journey Through Design Thinking | Alex Flohr | TECHx 2016

This talk was given by Alex Flohr at Georgia Tech's "TECHx: A Student Speaker Series" on February 22, 2016.
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Empathy Mapping: difference is between personas and empathy mapping.

Empathy Mapping: difference is between personas and empathy mapping. | Empathy in Empathic Design, Human-Centered Design & Design Thinking | Scoop.it

When I started using empathy maps in my Selling design value workshop I was asked what the difference is between personas and empathy mapping.


On the surface of it they seem similar. They both help you create a description of your clients and they get your team talking in a more user centred way and viewing a product, service or issue from the perspective of a client.

Empathy mapping differs from personas in that it focuses on uncovering the sensory information and experience of your users. While personas focus on interests, skills, personality, dreams and environment, empathy maps uncover what your persona sees, thinks/feels, hears, gains, and is challenged by.

In this way empathy mapping is all about sensory impact. And that’s what makes it such a powerful tool.


Greg Branson

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Philosopher Roman Krznaric: 'we are in more urgent need of empathy than ever before'

Philosopher Roman Krznaric: 'we are in more urgent need of empathy than ever before' | Empathy in Empathic Design, Human-Centered Design & Design Thinking | Scoop.it

Roman Krznaric is a philosopher and writer whose books include Empathy, The Wonderbox and How to Find Fulfilling Work. He believes that we need to cultivate empathy to create change: both politically and in our relationships.

He considers himself a “late developer” philosopher. Although he attended Oxford to study philosophy, his time there as a young student “was a disaster”, he says. “It was all logic and analytical philosophy. The Plato stuff – how to be good, how to lead a good life – is not taught so much any more. Academic philosophy has been a failure for the last century.”

Although he left the country at 14, Krznaric considers himself Australian and visits regularly. He will discuss the importance of empathy at talks in Sydney and Melbourne and has brought his Empathy Museum to the Perth International arts festival.


Brigid Delaney

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Kate Snow: Empathy as a Call to Action.

Kate Snow at CreativeMornings Cleveland, September 2015. Free events like this one are hosted every month in dozens of cities. Discover hundreds of talks from the world's creative community at https://creativemornings.com/talks
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EPICS Empathy in Design (Video 1 of 2) Spring 2016

Empathy in Design".
February 1, 2016. Andrew Pierve.


EPICS Empathy in Design (Video 1 of 2)
https://www.youtube.com/watch?v=8fpmkXbLAxs
 

EPICS Empathy in Design (Video 2 of 2) Spring 2016
https://www.youtube.com/watch?v=E4OlwRjDGrw

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Empathic Design, definition and framework

Empathic Design, definition and framework | Empathy in Empathic Design, Human-Centered Design & Design Thinking | Scoop.it
Approaches to Design with Empathy

There are several techniques for empathy in design; however, Kouprie and Visser (2009) try to categorize them into three main categories that will be presented here.

First of all, the most popular and accepted approach is being in direct contact with users (McDonagh & Bruseberg, 2000, Mattelmäki & Battarbee, 2002, Suri, 2003). Some advocates believe preparing generative sessions can provide an opportunity for users to express their thoughts (Sanders & Dandavate, 1999, Visser et al., 2005).

The second technique is communication and it is a good approach, especially for times that designers cannot meet users directly. Several techniques such as storytelling, persona and scenario design, and roleplaying have been mentioned in empathic design research (Buchenau & Suri, 2000, Go & Carroll, 2004, Lugt & Visser, 2007).

The third category contains techniques for designers to step into the role of the user and use a role-playing approach to feel experiences. Techniques here include ‘product handling’, ‘experience prototyping’, ‘bodystorming’ and ‘informance’ (Buchenau & Suri, 2000).

 

 A Tool for Empathetic User Experience Design

https://repository.asu.edu/attachments/143300/content/Eslamifar_asu_0010N_14430.pdf

 

ali_eslamifar

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Join the Empathy Trainers Association - Now Forming

Join the Empathy Trainers Association - Now Forming | Empathy in Empathic Design, Human-Centered Design & Design Thinking | Scoop.it

The Association For

  1. Empathy Trainers who have similar and common interests, activities and concerns about teaching empathy.
  2. Mutual promotion of the welfare of all it’s members.
  3. Protect and advance mutual interests.
  4. Set and maintain standards.
  5. Promote social, advertising and political action to get communities, organizations, businesses and government to support empathy training programs.
  6. etc


Benefits for Members

  • Access to training curriculum from other members.
  • Share training materials and resources.
  • A directory of empathy trainers that prospective clients can access. For Clients - If you're looking for a trainer you have a place to go 
  • Offer business support and leads to members. 
  • Discussion forums listservs.
  • etc

 

 
JOIN THESE DISCUSSION GROUPS
=================================
To get the discussion going sign up at

(  ) First Step, Join the
Google Group Email Discussions List
http://j.mp/1OeoT1O

(  ) Facebook Group
http://facebook.com/groups/1538564663111673/

(  ) Empathy Trainers Association Website
http://j.mp/1TmOzL8

(  ) Facebook Event
http://j.mp/1WJ7chE

 

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Tech and sympathy: Is VR the ultimate emotive storytelling tool?

Tech and sympathy: Is VR the ultimate emotive storytelling tool? | Empathy in Empathic Design, Human-Centered Design & Design Thinking | Scoop.it
Virtual reality has repeatedly been called an "empathy machine," and filmmakers and advertisers are flocking to the nascent technology to leverage its emotive connectivity. But how accurate is that moniker?

 

Certainly, VR projects can offer viewers immersive, sometimes exhilarating experiences. Its potential to touch audiences is unquestioned, but to do so in its current form requires careful manipulation, experimentation and an ability to think outside the 16:9 box.

Brands, nonprofits and even advertising agencies are investing exorbitant amounts of money in VR activations on the assumption it has a unique capacity to drive empathy. 

 

by I-Hsien Sherwood

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Intro to Human-Centered Design & Empathy (Part 1) ws3: 2016-04-16:

Design Kit: Introduction to Human-Centered Design: An Online Workshop more: http://j.mp/1RjYXs7

 

You’re invited to learn about and apply human-centered design in this workshop. Using the process and tools developed by IDEO and the Stanford d.school, this workshop will introduce you to human-centered design and help you generate, prototype and test your ideas quickly.  We will apply this process to address a practical problem and project.

 

 Also take a deep dive into learning how to build your empathy skills and apply them to fostering teamwork, creativity, innovation and action.


Human-centered design is a process that has been used for decades to create better products, services, experiences, and businesses that keep people’s needs

at the core. 

 

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Empathy: The Softer Side of Design Thinking

Empathy: The Softer Side of Design Thinking | Empathy in Empathic Design, Human-Centered Design & Design Thinking | Scoop.it

I believe that design thinking offers a different way of gathering information- a softer side- that allows us to engage with users in deeper, more nuanced ways. Empathy is central to this notion....

 

I wanted to share some insights I’ve learned about what constitutes a good ethnographic interview because I truly believe that gathering good qualitative data is the most essential part of gaining user insights and empathy.

1. You can’t “phone in” an ethnographic interview... 

 

2. You have to lose yourself...

 

3. You have to be willing to abandon any script and follow where your interviewee takes you. ...

 

4. You have to be willing to be a co-creator of the experience....

 

5. You have to be willing to entertain the notion that you can learn something from one person that can change the lives of many. ...

 

 

 

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Design Thinking, Empathy, And Equity

Design Thinking, Empathy, And Equity | Empathy in Empathic Design, Human-Centered Design & Design Thinking | Scoop.it

Explicitly Teach Empathy
Through my work with National Equity Project, I learned that empathy is a skill or “set of muscles” that must be built.

 

You must dedicate time explicitly to enhancing this skillset. And so we must do that for our students. Here are a number of ways to go about doing that:

In The Classroom:

  1. Teach the skill of listening...
  2. Teach students the craft of asking beautiful questions — of themselves and of others...
  3. Teach students how to analyze assumptions..
  4. Teach students the power of a lens....

 

Experience Empathy:

In the field:

  1. Teach students ethnographic research methods for collecting data in the field...
  2. THEN get students out into the field… and as much as possible....
  3. Go virtual....

How have you taught your students to be empathetic?"

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Empathetic Responding: How to Use Empathy to Communicate More Effectively (PART ONE)

Empathetic Responding: How to Use Empathy to Communicate More Effectively (PART ONE) | Empathy in Empathic Design, Human-Centered Design & Design Thinking | Scoop.it
The key to making this happen for those around us is EMPATHETIC RESPONDING!  The traditional definition of empathy is the ability to understand and share feelings. When we utilize empathetic responding, we are acknowledging what's being told to us and also by a certain means we're recognizing the core of the other person's humanity.

"When people feel heard it not only builds trust but it also increases problem solving!"

 

Rachel L Rosenthal, PhD

Access, Quality & Usability UX Researcher I Data Scientist I Human Factors i

 

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A Designers' Guide To Empathy with Philipp Sackl

A Designers' Guide To Empathy with Philipp Sackl | Empathy in Empathic Design, Human-Centered Design & Design Thinking | Scoop.it
We spend more time in our browsers than in bed and more time with our smartphones than with our families. Computing and digital user interfaces are now woven into the fabric of everyday life. As designers, we are no longer just tampering with people’s productivity, we are handling the worlds most precious resource: attention.


This talk examines the challenges of building empathy with a global audience. It takes a critical look at how design decisions shape our everyday lives and at our role as mediators between the interests of users and businesses.

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Developing Customer Empathy

Developing Customer Empathy | Empathy in Empathic Design, Human-Centered Design & Design Thinking | Scoop.it
Chris Witeck discusses empathy mapping which is so much more than a one-time session of profiling your customer, showing off your idea, and collecting the feedback. Chris covers key lessons learned by Citrix Labs as they tackle their goal of customer led innovation.
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'Why Focus on Empathy?' By Professor Lorraine Gamman - design against crime

Professor Lorraine Gamman focuses on the different degrees of empathy and why these are important for design.


Follow us on Twitter https://twitter.com/designagainst

http://www.designagainstcrime.com/files/events/extending_empathy_workshop1.pdf

http://www.designagainstcrime.com/


Lorraine Gamman is Professor of Design at the University of the Arts London; She founded the award-winning Design Against Crime Research Centre at Central Saint Martins in 1999 that has delivered many student projects and been supported by external funding between 2000-2015 from the AHRC, ESCRC , EPSRC and the Design Council/Home Office, to deliver numerous academic outputs.


She is currently (2014-16) Principal Investigator on the AHRC funded ‘Extending Empathy’ network 2014-15; Co-Investigator on the EU FP7 funded ‘Graffolution’ project and also Principal Investigator on the AHRC-funded 2015-16 ‘Design Thinking for Prison Industries’ project that will explore how best to co-design products against crime with prison inmates in the UK and India to help visualize the idea of anti crime design as a form of restorative justice in action.

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Empathy: The Driving Force Behind Interior Design

IDEC 2016 Video Competition by Bailey Lafitte, Ayana Gaither, and Kathryn Smith
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Workshop: MX2016 - Practical Empathy - Indi Young

Workshop: MX2016 - Practical Empathy - Indi Young | Empathy in Empathic Design, Human-Centered Design & Design Thinking | Scoop.it
If you’re managing and leading the delivery of great experiences, this is your community. We will speak frankly about design, organizations, and leadership. Together we will gain the new insights, inspiration, and fortitude necessary to produce tomorrow’s great human experiences.


We will cover:

  • Warning signs when you need to spend time developing empathy
  •  Listening to customers, stakeholders, and peers to get at a deeper level
  • TBD (either learning to find patterns, or exploring a real data set for insights)
  • Ways to practice and adapt this mindset to your own work
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