Bridging cultures: How Korean passion is shaping a new generation in Egypt · | Metaglossia: The Translation World | Scoop.it
Three young Egyptians turn their love for Korean culture into careers in translation, cuisine, and digital influence.

"Korean studies were formally introduced in Egypt in 2005, with the launch of the first Korean Language Department in the Arab world at the Faculty of Al-Alsun at Ain Shams University. This initiative, supported by the Korean Embassy, the Korea Foundation, and KOICA, was meant to boost cultural exchange. Since the establishment of diplomatic ties in 1995, cooperation between Egypt and South Korea has grown steadily.


While studying abroad, El-Bayar worked as an interpreter, facilitating Arabic-Korean translations during high-level business meetings, including a major deal attended by Egypt’s transport minister and a senior executive from South Korea’s Dyson company.


“Translation isn’t just about words. It’s about conveying emotion and culture,” he says. “AI will change many aspects of translation, especially in technical fields. But literary translation will always need the human touch.”


From curiosity to culinary craft
In the bustling alleys of old Cairo, where the scent of spices lingers in the air, Thoraya Gamal grew up immersed in the rhythms of family and food. From an early age, she was captivated by the kitchen, watching her mother and sisters cook traditional Egyptian dishes, learning each step like lines from a well-loved book.


But her curiosity extended beyond coriander and cumin. Through Korean dramas and music, which were slowly making their way into Egyptian TV and the internet, Gamal discovered a new culinary world, one that stirred her imagination as much as her appetite. “What began as curiosity,” she says, “turned into a deep love and desire to experience a culture through its food.”


Driven by this passion, Gamal set out to master Korean cuisine, aiming not just to cook but also to connect cultures. Her journey led to the opening of her own Korean restaurant in Cairo, where traditional dishes like kimbap, bibimbap, tteokbokki, and jjajangmyeon are served alongside screenings of Korean dramas. Guests can lounge in Korean-style settings and even try on hanbok, a traditional Korean dress, making the experience immersive from plate to ambiance...


Her rise mirrors the growing popularity of Korean pop culture in Egypt. Since the early 2010s, the spread of K-dramas and K-pop, has been boosted by streaming platforms and social media. What initially started as a niche interest among a few fans quickly evolved into a widespread cultural phenomenon, particularly among youth and university students, thanks to their high production value, emotional storytelling, and a strong online fan presence. Today, Korean content is widely consumed in Egypt through platforms like Netflix, YouTube, and dedicated fan communities on social media.


“I wanted to bring a piece of Korea to the heart of Cairo,” says Thoraya. “It’s more than food. It’s about sharing a culture I love, creating a space where people can feel transported.”... "


Fatma Al-Zahraa Badawy
https://globalvoices.org/2025/06/08/bridging-cultures-how-korean-passion-is-shaping-a-new-generation-in-egypt/
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