Marketing is sometimes perceived as deceitful or manipulative, with a goal to make us buying things that we don’t really need or at unfairly high prices. It may also be viewed in an oversimplified manner, as “common sense” and “creative thinking”, limited to promotional activities and advertisement. On this site I will focus on positive aspects of marketing - changing the world for the better, establishing new trends, providing great customer service, engaging and creating shared value, corporate social responsibility and sustainability. I will also tell you how successful marketing strategies are rooted in understanding human psychology.
In today's episode of Storytelling School we examine one of the world's greatest storytellers, Walt Disney. For more information on this episode, check out h...
In this presentation, you'll learn tips and tricks that will help you create your own fantastic visual marketing. • Create powerful, optimized visual elements …
We live in an age of "Big Data"..which means there is more data than ever before. In one day we create 1.5 billion pieces of content, 140 million tweets and 2 million videos. Trying to make sense of the mountains and oceans of data that are now part of our knowledge world due to computers, mobiles and the web is a daily challenge.
Content comes in all types of formats, shapes and styles and often the creator has only a few brief seconds to entice you to go beyond the headline or the opening line. Creating compelling contagious content can be the difference between success and failure of any media marketing venture whether it be social, mass media or traditional. So where do you start?
The true measure of great content is the same as the true measure of great people: It's what's on the inside that counts. Think more about your actual content, and begin with a subtle but powerful element of content production – segments.
I am always on the search to find old and little-known examples of content marketing. I wrote a post back on APRIL 9, 2014 for ContentMarketingInstitute.co
Writing killer ad copy is important, but don't overlook the importance of great PPC ad headlines. The best ad headlines are specific, address problems, and speak to emotion.
In my marketing career, I often find myself drawing on my background as a former professor of psychology. Psychology informs much of our work and research here at Hinge... Read More
Here are 19 empowering content marketing quotes from well-known experts, to find inspiration in and become a better and more effective content creator.
Today, marketing has to be more clever than ever before. A marketeer must be multi-disciplined, multi-tasking and multi-technological. And much multi-more. Welcome to the Golden Age of Promotion. Now, it's personal....
If your country could have recruited its plants and animals like football talent in the Earth's earliest days, what would you have picked? A sleepy sloth? A scrappy lemur? Some ... wheat?
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