Marketing is sometimes perceived as deceitful or manipulative, with a goal to make us buying things that we don’t really need or at unfairly high prices. It may also be viewed in an oversimplified manner, as “common sense” and “creative thinking”, limited to promotional activities and advertisement. On this site I will focus on positive aspects of marketing - changing the world for the better, establishing new trends, providing great customer service, engaging and creating shared value, corporate social responsibility and sustainability. I will also tell you how successful marketing strategies are rooted in understanding human psychology.
Does your data tell a story and can you visualize it? We look at the history and thought processes behind data visualization and successful infographics.
Email Marketing - To dramatically increase your mobile email open rates, let's take a look at exactly how to optimize the only three lines that matter.
procter & gamble co.'s always will make its super bowl debut with a 60-second version of the brand's #likeagirl viral video hit, first released online in june.
While social media platforms have afforded us convenience in the line of communication, storytelling remains one of the most powerful tools to engage your customers to know your brand
Communication, marketing and innovation: an explosive cocktail for a powerful brand! Inès Dartiguenave examines 3 steps where communication and innovation can substantially benefit from each other.
Find out how the viral spread phenomenon occurs in the digital world, and how it can drive more people to engage with your content marketing campaigns.
Social media platforms are not just distribution channels but a conversation channel where people share experiences, opinions, values, feelings and dreams. So the next time you market on social media, engage your audience by telling them your non-linear brand’s story and what it means.
THNKR has teamed up with The Moth, an acclaimed not-for-profit organization dedicated to the art and craft of storytelling, to bring some of the world's best...
It’s no surprise that the saying “A picture is worth a thousand words,” was coined by one of the leading editors of the 20th century.
Here in the 21st century, there is a battle for customer attention and the pressure to deliver meaning and business impact quickly is compounded by our always-on digital, social, and mobile world.
Images play an increasingly important role in today’s content marketing approach. They help to capture your...
Bikehub is a joint initiative of the Bicycle Association and the Association of Cycle Traders via the Bike Hub levy scheme, supporting the future of cycling
Back in 2007, when Twitter was taking off, the PR industry faced a pivot point. It was no longer effective to cold email as many journalists as possible.
As the big game approaches, get a behind-the-scenes look at adidas' winning content strategy before, during, and after another major sporting event: the 2014 World Cup. Lisa Gevelber, vice president of marketing at Google, shares takeaways for brands looking to capitalize on the year's most important cultural moments.
In the late 1990s, he launched WineLibrary.com, an e-commerce site that sells wine made around the world to customers. Following the success of the site, which is now worth $45 million, he started Wine Library TV, a collection of short videos that features Vaynerchuk tasting and commenting on wines. He boasted 100,000 hits per day, and received hundreds of comments on the videos, which he put out until 2011.
Sometimes, the best way to improve your company's bottom line is to do something that initially seems to be unrelated. Taking steps to be more environmentally friendly, even if it doesn't directly improve your costs, offers a lot of benefits.
Content Marketing is about creating compelling, contagious content and sharing it freely on social networks and blogs. It is about building a relationship with your prospects and customers that builds credibility and trust that turns propsects into buyers and customers into high value repeat buyers.
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