Marketing is sometimes perceived as deceitful or manipulative, with a goal to make us buying things that we don’t really need or at unfairly high prices. It may also be viewed in an oversimplified manner, as “common sense” and “creative thinking”, limited to promotional activities and advertisement. On this site I will focus on positive aspects of marketing - changing the world for the better, establishing new trends, providing great customer service, engaging and creating shared value, corporate social responsibility and sustainability. I will also tell you how successful marketing strategies are rooted in understanding human psychology.
By Stella Dawson WASHINGTON (Thomson Reuters Foundation) - Storytelling and plays trump smartphones to deliver messages on Ebola in some communities, illustrating how new technologies have their limits in aid delivery, humanitarian experts said on Wednesday. While smartphone apps are playing an increasingly important role for fast, accurate alerts about natural disasters and for quick delivery of food and shelter, aid experts at a Disaster Relief Summit said humanitarian groups should be wary of
The ultimate goal of content marketing is to be so engaging that your customers will eventually buy, but before you get that far you need to achieve one of these 4 foundational objectives to attract interest, increase page views and maintain reader...
Video is taking content marketing by storm, but you'll have to do more than just make one to realise its full potential • Read more content on winning new business
At one time or another we’ve all loved specific brands. Brands that ingrain themselves in the hearts and minds of consumers’. Brands that evoke an emotional reaction from consumers on a deep, personable level.
In the transition away from bullhorn marketing, brands still struggle to find their story and voice. Despite knowing better, marketers slap brand messages across social-media platforms instead of creating real conversation and meaningful brand narratives. Consider a few tips on how to “speak human.”
We’ll get to content marketing in a second, but first let’s talk about human interaction. Think about the last cocktail party or networking event or kid’s birthday party you went to. You probab…
The marketing landscape is a complex space. Success is equal parts art and science. It takes varied perspectives to see the big picture and the moving parts simultaneously.
Most marketers already understand the value of content marketing. When surveyed 78% of Chief Marketing Officers (CMOs) said that they thought custom content is the future of marketing.
This week NewsCred caught up with Aaron Carpenter, VP of Marketing at The North Face, to find out more about the brand’s collaboration with VICE and how they create great content behind the sce…
There are many misconceptions about how companies are "supposed" to implement content marketing. And in a perfect world, with a hefty marketing budget and
The cornerstone of a successful marketing campaign is the ability to evoke true emotion in the members of your target audience. If consumers of company information do not feel moved on a ...
In her recent study on video marketing, the Aberdeen Group’s Chief Content Officer, Maribeth Ross uncovered a few interesting correlations between adopting video for content marketing, and improved…
Oscar award-winning actor and producer Kevin Spacey spoke to 2,600 marketers from 50 countries at Content Marketing World 2014, held September 8-11, 2014 in ...
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