Good Marketing
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Good Marketing
Marketing is sometimes perceived as deceitful or manipulative, with a goal to make us buying things that we don’t really need or at unfairly high prices.  It may also be viewed in an oversimplified manner, as “common sense” and “creative thinking”, limited to promotional activities and advertisement. On this site I will focus on positive aspects of marketing - changing the world for the better, establishing new trends, providing great customer service, engaging and creating shared value, corporate social responsibility and sustainability. I will also tell you how successful marketing strategies are rooted in understanding human psychology.
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Scooped by Kasia Hein-Peters
October 18, 2014 6:19 AM
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▶ The Science of Storytelling/The Storytelling of Science - YouTube

From the mediaX seminar "Science Storytelling & the Paradox of Suspense". Storytelling is one of the most effective tools leaders can use. In this presentati...
Kasia Hein-Peters's insight:

What can we learn from neuroscience about storytelling and why uncertainty is important

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October 17, 2014 12:53 AM
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Jerome Deroy: An Interview on The Power of Listening in Storytelling

Jerome Deroy: An Interview on The Power of Listening in Storytelling | Good Marketing | Scoop.it
Sometimes storytelling comes down to listening. Brand Innovator and CEO of Narativ Jerome Deroy explains his methodology in this new interview.
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Rescooped by Kasia Hein-Peters from Public Relations & Social Marketing Insight
October 16, 2014 5:24 PM
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Top Trends In Digital Marketing [VIDEO]

Top Trends In Digital Marketing [VIDEO] | Good Marketing | Scoop.it
From wearables and Big Data to personalization and multichannel, the digital economy is raising the stakes for businesses.

Via Jeff Domansky
Jeff Domansky's curator insight, October 15, 2014 3:11 AM

Good read and look at trends in Digital Marketing from SAP.

Anayah Amber's comment, October 15, 2014 6:51 AM
thanks for this sharing
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October 15, 2014 2:41 PM
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The Incredible Way Your Brain 'Sees' a Logo (Infographic)

The Incredible Way Your Brain 'Sees' a Logo (Infographic) | Good Marketing | Scoop.it
Allow neuroscience to guide your logo design.
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Scooped by Kasia Hein-Peters
October 5, 2014 4:20 PM
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Branded content - storytelling that sells, without the hard sell - exploreB2B

Branded content - storytelling that sells, without the hard sell - exploreB2B | Good Marketing | Scoop.it
A lot of attention has been given to storytelling in marketing, but the focus has rarely been on using storytelling as an entertainment vehicle.
Years ago, BMW created a series of branded ...
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October 4, 2014 6:52 AM
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Corporate Storytelling: Coming To Your Emotional Rescue 10/03/2014

Corporate Storytelling: Coming To Your Emotional Rescue 10/03/2014 | Good Marketing | Scoop.it
Corporate Storytelling: Coming To Your Emotional Rescue - 10/03/2014
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Scooped by Kasia Hein-Peters
October 1, 2014 12:45 AM
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Content sharing and storytelling: why/how people share content

Content sharing and storytelling: why/how people share content | Good Marketing | Scoop.it
Why do people share content and stories? A long story on content sharing: the what, why and how.
Kasia Hein-Peters's insight:

Why people share...

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September 30, 2014 1:12 AM
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4 Emotional Elements That Are Vital to Storytelling in Marketing

4 Emotional Elements That Are Vital to Storytelling in Marketing | Good Marketing | Scoop.it
Storytelling in marketing is a strong way to brand your business, but it's the emotional elements that trigger brand loyalty and empathy.
Kasia Hein-Peters's insight:

Emotional elements of storytelling

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Scooped by Kasia Hein-Peters
September 29, 2014 5:03 PM
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Philip Kotler: Marketing

America knows how to market itself, its products, and its ideas. For better or for worse, for richer or poorer, American marketing creativity, power, and pre...
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September 29, 2014 3:57 PM
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Starbucks launches first global brand campaign | News | Marketing Week

Starbucks launches first global brand campaign | News | Marketing Week | Good Marketing | Scoop.it
Starbucks shifts from product-led marketing to encourage fans to put down their phones and ‘get together’ at its stores.
Kasia Hein-Peters's insight:

"Moments of connection" campaign by Starbucks

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October 17, 2014 12:55 AM
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Why Internal Storytelling Is Key to Content Strategy

Why Internal Storytelling Is Key to Content Strategy | Good Marketing | Scoop.it
It’s up to you to sell employees on the benefits of internal storytelling, but once you do, you’ll have a strong culture of content creation.
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Scooped by Kasia Hein-Peters
October 16, 2014 5:29 PM
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How Big Data - and Critical Thinking - Lead to Business Value

How Big Data - and Critical Thinking - Lead to Business Value | Good Marketing | Scoop.it
There is irony behind a discussion of the business value and metrics related to big data analytics, since a lot of people in the business world still don’t understand much about big data, including those who think they have a handle on it.
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Scooped by Kasia Hein-Peters
October 15, 2014 3:13 PM
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How Companies Can Profit from a “Growth Mindset”

How Companies Can Profit from a “Growth Mindset” | Good Marketing | Scoop.it
Business management magazine, blogs, case studies, articles, books, and webinars from Harvard Business Review, addressing today's topics and challenges in business management.
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Rescooped by Kasia Hein-Peters from Business: Economics, Marketing, Strategy
October 5, 2014 4:31 PM
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Why Listening Communities Belong in Your Marketing Strategy

Why Listening Communities Belong in Your Marketing Strategy | Good Marketing | Scoop.it
You've worked hard to make sure your content is well-written, well-produced, engaging, and useful. But how do you know whether your audience is really paying attention? We all know what it's like w...

Via Pantelis Chiotellis
Kasia Hein-Peters's insight:

Listening is powerful

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October 5, 2014 4:16 PM
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Increase Customer Acquisition by 400% with Storytelling

Increase Customer Acquisition by 400% with Storytelling | Good Marketing | Scoop.it
Stop struggling to craft authentic and compelling stories and discover how to create content to engage consumers online and inspire them to act.
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October 4, 2014 6:45 AM
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Live Streaming from the National Storytelling Festival • News • International Storytelling Center

Live Streaming from the National Storytelling Festival • News • International Storytelling Center | Good Marketing | Scoop.it
The International Storytelling Center is dedicated to inspiring and empowering people everywhere to capture and tell their stories, listen to the stories of others, and use storytelling to produce positive change. The National Storytelling Festival, produced by the International Storytelling Center (ISC), is the premier platform for professional storytellers.
Kasia Hein-Peters's insight:

Listen to National Storytelling Festival

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September 30, 2014 3:55 PM
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Reputation is the key driver for corporate-NGO partnerships | Trends | Marketing Week

Reputation is the key driver for corporate-NGO partnerships | Trends | Marketing Week | Good Marketing | Scoop.it
Brands and charities are seeking longer-term, strategic partnerships that support positive changes in business practices C&E Advisory’s latest barometer finds.
Kasia Hein-Peters's insight:

Corporate-NGO partnership

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September 30, 2014 1:09 AM
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How to Build Your Brand Through Storytelling

How to Build Your Brand Through Storytelling | Good Marketing | Scoop.it
Garnering increased sales, adding new clients and achieving a higher level of success is what brand building is all about, and building a brand is done a bit differently today that it was in yesteryear....
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September 29, 2014 4:59 PM
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This Clever Marketing Campaign Reversed Coke's 11-Year Decline in Soda Sales - Entrepreneur

This Clever Marketing Campaign Reversed Coke's 11-Year Decline in Soda Sales - Entrepreneur | Good Marketing | Scoop.it
Entrepreneur This Clever Marketing Campaign Reversed Coke's 11-Year Decline in Soda Sales Entrepreneur Amid plummeting soda consumption, as health-conscious consumers are increasingly guzzling bottled water and other low-calorie beverages,...
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September 29, 2014 1:04 AM
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How Emotional Storytelling Makes a Good Story Great for Business

How Emotional Storytelling Makes a Good Story Great for Business | Good Marketing | Scoop.it
Storytellers are coveted today. But what makes a good story great for business? This article explains the key to emotional storytelling for business.
Kasia Hein-Peters's insight:

What is the story about your brand?

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