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From the mediaX seminar "Science Storytelling & the Paradox of Suspense". Storytelling is one of the most effective tools leaders can use. In this presentati... 
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Sometimes storytelling comes down to listening. Brand Innovator and CEO of Narativ Jerome Deroy explains his methodology in this new interview.
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![Top Trends In Digital Marketing [VIDEO] | Good Marketing | Scoop.it](https://img.scoop.it/RTGnFt2UG2yzf-nE7CIwkDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
From wearables and Big Data to personalization and multichannel, the digital economy is raising the stakes for businesses. Via Jeff Domansky
Jeff Domansky's curator insight,
October 15, 2014 3:11 AM
Good read and look at trends in Digital Marketing from SAP.
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Allow neuroscience to guide your logo design.
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A lot of attention has been given to storytelling in marketing, but the focus has rarely been on using storytelling as an entertainment vehicle.
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Corporate Storytelling: Coming To Your Emotional Rescue - 10/03/2014
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Why do people share content and stories? A long story on content sharing: the what, why and how.
Kasia Hein-Peters's insight:
Why people share...
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Storytelling in marketing is a strong way to brand your business, but it's the emotional elements that trigger brand loyalty and empathy.
Kasia Hein-Peters's insight:
Emotional elements of storytelling
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America knows how to market itself, its products, and its ideas. For better or for worse, for richer or poorer, American marketing creativity, power, and pre...
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Starbucks shifts from product-led marketing to encourage fans to put down their phones and ‘get together’ at its stores.
Kasia Hein-Peters's insight:
"Moments of connection" campaign by Starbucks
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It’s up to you to sell employees on the benefits of internal storytelling, but once you do, you’ll have a strong culture of content creation.
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There is irony behind a discussion of the business value and metrics related to big data analytics, since a lot of people in the business world still don’t understand much about big data, including those who think they have a handle on it.
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From
hbr
Business management magazine, blogs, case studies, articles, books, and webinars from Harvard Business Review, addressing today's topics and challenges in business management.
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You've worked hard to make sure your content is well-written, well-produced, engaging, and useful. But how do you know whether your audience is really paying attention? We all know what it's like w... Via Pantelis Chiotellis
Kasia Hein-Peters's insight:
Listening is powerful
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Stop struggling to craft authentic and compelling stories and discover how to create content to engage consumers online and inspire them to act.
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The International Storytelling Center is dedicated to inspiring and empowering people everywhere to capture and tell their stories, listen to the stories of others, and use storytelling to produce positive change. The National Storytelling Festival, produced by the International Storytelling Center (ISC), is the premier platform for professional storytellers.
Kasia Hein-Peters's insight:
Listen to National Storytelling Festival
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Brands and charities are seeking longer-term, strategic partnerships that support positive changes in business practices C&E Advisory’s latest barometer finds.
Kasia Hein-Peters's insight:
Corporate-NGO partnership
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Garnering increased sales, adding new clients and achieving a higher level of success is what brand building is all about, and building a brand is done a bit differently today that it was in yesteryear....
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Entrepreneur This Clever Marketing Campaign Reversed Coke's 11-Year Decline in Soda Sales Entrepreneur Amid plummeting soda consumption, as health-conscious consumers are increasingly guzzling bottled water and other low-calorie beverages,...
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Storytellers are coveted today. But what makes a good story great for business? This article explains the key to emotional storytelling for business.
Kasia Hein-Peters's insight:
What is the story about your brand?
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What can we learn from neuroscience about storytelling and why uncertainty is important