Marketing is sometimes perceived as deceitful or manipulative, with a goal to make us buying things that we don’t really need or at unfairly high prices. It may also be viewed in an oversimplified manner, as “common sense” and “creative thinking”, limited to promotional activities and advertisement. On this site I will focus on positive aspects of marketing - changing the world for the better, establishing new trends, providing great customer service, engaging and creating shared value, corporate social responsibility and sustainability. I will also tell you how successful marketing strategies are rooted in understanding human psychology.
From the mediaX seminar "Science Storytelling & the Paradox of Suspense". Storytelling is one of the most effective tools leaders can use. In this presentati...
Kasia Hein-Peters's insight:
What can we learn from neuroscience about storytelling and why uncertainty is important
A lot of attention has been given to storytelling in marketing, but the focus has rarely been on using storytelling as an entertainment vehicle. Years ago, BMW created a series of branded ...
America knows how to market itself, its products, and its ideas. For better or for worse, for richer or poorer, American marketing creativity, power, and pre...
There is irony behind a discussion of the business value and metrics related to big data analytics, since a lot of people in the business world still don’t understand much about big data, including those who think they have a handle on it.
Business management magazine, blogs, case studies, articles, books, and webinars from Harvard Business Review, addressing today's topics and challenges in business management.
You've worked hard to make sure your content is well-written, well-produced, engaging, and useful. But how do you know whether your audience is really paying attention? We all know what it's like w...
The International Storytelling Center is dedicated to inspiring and empowering people everywhere to capture and tell their stories, listen to the stories of others, and use storytelling to produce positive change. The National Storytelling Festival, produced by the International Storytelling Center (ISC), is the premier platform for professional storytellers.
Brands and charities are seeking longer-term, strategic partnerships that support positive changes in business practices C&E Advisory’s latest barometer finds.
Garnering increased sales, adding new clients and achieving a higher level of success is what brand building is all about, and building a brand is done a bit differently today that it was in yesteryear....
Entrepreneur This Clever Marketing Campaign Reversed Coke's 11-Year Decline in Soda Sales Entrepreneur Amid plummeting soda consumption, as health-conscious consumers are increasingly guzzling bottled water and other low-calorie beverages,...
To get content containing either thought or leadership enter:
To get content containing both thought and leadership enter:
To get content containing the expression thought leadership enter:
You can enter several keywords and you can refine them whenever you want. Our suggestion engine uses more signals but entering a few keywords here will rapidly give you great content to curate.
What can we learn from neuroscience about storytelling and why uncertainty is important