Marketing is sometimes perceived as deceitful or manipulative, with a goal to make us buying things that we don’t really need or at unfairly high prices. It may also be viewed in an oversimplified manner, as “common sense” and “creative thinking”, limited to promotional activities and advertisement. On this site I will focus on positive aspects of marketing - changing the world for the better, establishing new trends, providing great customer service, engaging and creating shared value, corporate social responsibility and sustainability. I will also tell you how successful marketing strategies are rooted in understanding human psychology.
When Cheerios ran its first television ad featuring an interracial family last summer, the backlash was instant and vicious. The spot featuring an African-American father, caucasian mother and bi-...
If your story matters, it will be shared, retold and passed on. By doing what matters and telling a story that matters, you will ignite a passion among people that is inherently sharable and provide an organic boost to your company's growth and long-term viability.
[caption id="attachment_4471" align="aligncenter" width="640"] The Content Marketing Imperative[/caption] Welcome to show number 29 of the Content Champion p ...
As the online marketplace continues to evolve at rapid pace, there are certain tried and true principles and activities that form the foundation of winning marketing campaigns and delivering products and services that sell.
Philip Pullman once said: “After nourishment, shelter and companionship, stories are the thing we need most in the world.” There are few mediums more captivating than a well told story. From ‘what happened next?
How we tell stories seems to be a mysterious process that millions around the world want to be able to do, but 99.9% effectively fail. Why is it so hard for ...
Tips and advice from 8 well-known experts to help you understand more about content marketing, how to start one, and what you should do to have an effective, and lasting content marketing campaign.
KEY TAKEAWAYS Authenticity is the mark of a great story. Audio is an intimate medium, perfectly suited for emotional stories. Good listening is essential for an interviewer—and it allows us to find beauty in the people around us. At the #ComNet14 in Philadelphia, I sat down to chat with Dave Isay, founder and president of StoryCorps, which collects, shares and ...
by Andrew Cravenho | Today, consumers are bombarded with messages from marketers about how those marketers' products or services are better than those of oth
Rigorous research and attention-grabbing storytelling are very different trades and it is clear there are professional and personal risks for academics looking to translate complex data into bite-s...
The terms “influencer marketing” and “content marketing” seem to overlap more and more frequently, and you’d be hard-pressed to find an article talking about one in which the other is not r…
Say Daily Storymaking: The Next Evolution in Content Marketing Say Daily Storytelling is a verb, and many brands believe that means they should be telling stories about their brand, which was just another method of spinning one-way advertising.
“Behind every person, behind every company, behind everything, is a story of how it got there – and the most relevant stories connect on a personal level.” Beth Comstock, CMO of GE. The above c…
Business management magazine, blogs, case studies, articles, books, and webinars from Harvard Business Review, addressing today's topics and challenges in business management.
Professor Brian Sturm presents storytelling as a way of organizing information, conveying emotions, and building community. A model of storytelling as altere...
“Positioning” by Bruce Wiseman, President of On Target Research, asks how to get a product to stand out so when a prospect wants a widget, they instantly want yours? The answer: Positioning Marketing.
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