Good Marketing
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Good Marketing
Marketing is sometimes perceived as deceitful or manipulative, with a goal to make us buying things that we don’t really need or at unfairly high prices.  It may also be viewed in an oversimplified manner, as “common sense” and “creative thinking”, limited to promotional activities and advertisement. On this site I will focus on positive aspects of marketing - changing the world for the better, establishing new trends, providing great customer service, engaging and creating shared value, corporate social responsibility and sustainability. I will also tell you how successful marketing strategies are rooted in understanding human psychology.
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Scooped by Kasia Hein-Peters
February 19, 2015 1:45 AM
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Languages Are Mostly Made of Happy Words

Languages Are Mostly Made of Happy Words | Good Marketing | Scoop.it
A new study analyzes vocabulary from around the world and finds a universal skew toward the positive.
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Scooped by Kasia Hein-Peters
February 18, 2015 2:12 PM
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Nine Ways Content Marketing adds Value

Nine Ways Content Marketing adds Value | Good Marketing | Scoop.it
Publisher Channel Content by Content Plan
With the volume of traditional offline marketing decreasing rapidly, more and more businesses kno
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Scooped by Kasia Hein-Peters
February 7, 2015 11:20 AM
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Use Data, Experiences to Create Lifetime Customers: Sitecore's Lars Petersen on Marketing Smarts [Podcast]

Use Data, Experiences to Create Lifetime Customers: Sitecore's Lars Petersen on Marketing Smarts [Podcast] | Good Marketing | Scoop.it

Customer Relationships: Marketing Podcast - Lars Birkholm Petersen, author and global director of business optimization services at Sitecore, explains how brands can use data to create connected customer experiences across channels. He shares insights from ...

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Scooped by Kasia Hein-Peters
February 7, 2015 10:34 AM
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Data Storytelling, or the art of making numbers talk - Digital Analytics Blog - AT Internet

Data Storytelling, or the art of making numbers talk - Digital Analytics Blog - AT Internet | Good Marketing | Scoop.it
Jeanne is the head of digital analytics at a large e-commerce company.
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Scooped by Kasia Hein-Peters
February 7, 2015 10:30 AM
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How Locally Laid Got Paid by Turning Customer Feedback into Brand Storytelling

How Locally Laid Got Paid by Turning Customer Feedback into Brand Storytelling | Good Marketing | Scoop.it
Here in Minnesota, a small egg company is getting big press after ruffling the feathers of a concerned shopper. When Locally Laid Eggs received a letter from
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Rescooped by Kasia Hein-Peters from Content Marketing & Content Strategy
February 7, 2015 10:14 AM
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4 Video Marketing Mistakes People STILL Make!

4 Video Marketing Mistakes People STILL Make! | Good Marketing | Scoop.it
Video marketing is great! Everyone knows that by now. And, it’s not just great for businesses, it’s also great for consumers who love to watch videos for advice, information, or just for…

Via Stefano Principato
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Scooped by Kasia Hein-Peters
February 7, 2015 9:42 AM
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Marketing 2015: Beyond content creation and newsjacking

Marketing 2015: Beyond content creation and newsjacking | Good Marketing | Scoop.it
Marketing 2015: Beyond content creation and newsjacking http://t.co/TFQnH0mLtb http://t.co/X8ejArlvwW
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Scooped by Kasia Hein-Peters
February 7, 2015 9:16 AM
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Showing fathers in a positive light is move in right direction for Super Bowl advertisers - The Business Journals

Showing fathers in a positive light is move in right direction for Super Bowl advertisers - The Business Journals | Good Marketing | Scoop.it
While it's unlikely that every blonde-haired beauty will be replaced by a sappy commercial of a guy doing the right thing, this year's shift could signal a big step in the right direction.
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Scooped by Kasia Hein-Peters
February 7, 2015 7:43 AM
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15 image sources for your next presentation | Citrix Interactions Blog

15 image sources for your next presentation | Citrix Interactions Blog | Good Marketing | Scoop.it
Knowing what you can and can’t use can be confusing. Here are some pointers and 15 sources for paid and free images to help make your next presentation legal.
Kasia Hein-Peters's insight:

Practical information...

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Scooped by Kasia Hein-Peters
February 7, 2015 7:05 AM
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INFOGRAPHIC: A Nonprofit Storytelling How-To

INFOGRAPHIC: A Nonprofit Storytelling How-To | Good Marketing | Scoop.it
Nonprofit storytelling can be a powerful tool to recruit and motivate donors. Even more than shocking statistics, a story can spur someone to help because it ma
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Scooped by Kasia Hein-Peters
February 7, 2015 6:17 AM
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5 Ways to Captivate Customers with Storytelling

5 Ways to Captivate Customers with Storytelling | Good Marketing | Scoop.it
You can use storytelling to get your target customers' attention and resonate with them on an emotional level
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Scooped by Kasia Hein-Peters
February 6, 2015 4:54 PM
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The Importance of Story Before Marketing

The Importance of Story Before Marketing | Good Marketing | Scoop.it
Recently my sister in-law, Melanie, shared with me the success of her initial ventures into a new business selling a collection of handmade dolls, stuffed
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Scooped by Kasia Hein-Peters
February 6, 2015 4:30 PM
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5 Social Brands With Awesome Blog Strategies

5 Social Brands With Awesome Blog Strategies | Good Marketing | Scoop.it
Discover five social brands with terrific blog strategies that cater wonderfully to their respective (and sometimes shared) audiences.
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Scooped by Kasia Hein-Peters
February 18, 2015 2:18 PM
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‘You Need Editors, Not Brand Managers': Marketing Legend Seth Godin on the Future of Branded Content

‘You Need Editors, Not Brand Managers': Marketing Legend Seth Godin on the Future of Branded Content | Good Marketing | Scoop.it
We sat down with Seth Godin, the godfather of modern marketing, to get his take on the present and future of content marketing.
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Scooped by Kasia Hein-Peters
February 7, 2015 11:22 AM
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Be Effective by Being Authentic

Be Effective by Being Authentic | Good Marketing | Scoop.it
Marketing Strategy - Have everything you need to pilot a successful campaign? Make sure you're not overlooking a crucial element—authenticity.
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Scooped by Kasia Hein-Peters
February 7, 2015 10:37 AM
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Are You Telling Stories or Anecdotes? — And Why It Matters

Are You Telling Stories or Anecdotes? — And Why It Matters | Good Marketing | Scoop.it
As a leader, CEO, politician, coach, speaker, entrepreneur, do you know the difference between anecdotes and stories for your business communication?
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Scooped by Kasia Hein-Peters
February 7, 2015 10:31 AM
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Solar Marketing + Consistency = Success/Time

Solar Marketing + Consistency = Success/Time | Good Marketing | Scoop.it
The title of this post is not a mathematical or even a data formula, so let me define it with a full sentence so that it’s clear: Solar marketing with consistency will bring success over time.
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Scooped by Kasia Hein-Peters
February 7, 2015 10:16 AM
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The Interactive Content Guru by Ceros

The Interactive Content Guru by Ceros | Good Marketing | Scoop.it
The best articles from around the web on how to create inspiring interactive content
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Scooped by Kasia Hein-Peters
February 7, 2015 9:50 AM
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How to Use Music as a Marketing Tool - Entrepreneur

How to Use Music as a Marketing Tool - Entrepreneur | Good Marketing | Scoop.it
By reaching in and plucking your heartstrings, brands who use music in their marketing can embed their messages right into your subconscious mind.
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Scooped by Kasia Hein-Peters
February 7, 2015 9:38 AM
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What We Can Learn from a String Quartet about Creativity, Innovation and Branding

What We Can Learn from a String Quartet about Creativity, Innovation and Branding | Good Marketing | Scoop.it
This post looks at Salut Salon, a string quartet and how they have redefined what a string quartet does to become immensely successful. There are lessons here that businesses can take away as well...
Kasia Hein-Peters's insight:

Marketing of classical music with an innovative twist. And they play well, too ;-)

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Rescooped by Kasia Hein-Peters from The MarTech Digest
February 7, 2015 9:11 AM
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Search, Social, and Content Convergence: Developing Hybrid Marketing Skills

Search, Social, and Content Convergence: Developing Hybrid Marketing Skills | Good Marketing | Scoop.it
The search marketing environment has evolved and converged to such an extent that in order to survive and succeed, marketers now need adopt a whole new set of working habits.

Via Joemktg
Kasia Hein-Peters's insight:

Holistic approach to marketing

Joemktg's curator insight, February 4, 2015 7:05 PM

And this is why MarTech is so difficult to accomplish: the shortage of left brain grey matter among marketers.

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February 7, 2015 7:08 AM
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The dawn of marketing’s new golden age | McKinsey & Company

The dawn of marketing’s new golden age | McKinsey & Company | Good Marketing | Scoop.it
Visit McKinsey Global Institute
Kasia Hein-Peters's insight:

How marketing is evolving - according to McKinsey

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Scooped by Kasia Hein-Peters
February 7, 2015 6:22 AM
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6 Best Practices for Storytelling Through Data | The Mozy Blog

6 Best Practices for Storytelling Through Data | The Mozy Blog | Good Marketing | Scoop.it
Data science is a discipline in which art meets science. Quantitative best practices are only part of your project's analytical framework. At the end of the
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Scooped by Kasia Hein-Peters
February 6, 2015 5:10 PM
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How stories change hearts and brains – Elizabeth Svoboda – Aeon

How stories change hearts and brains – Elizabeth Svoboda – Aeon | Good Marketing | Scoop.it
Across time and culture, stories have been agents of personal transformation – in part because they change our brains
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Scooped by Kasia Hein-Peters
February 6, 2015 4:34 PM
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5 Steps to Get MASSIVE Engagement With Your Visual Content

5 Steps to Get MASSIVE Engagement With Your Visual Content | Good Marketing | Scoop.it
Have you taken the plunge and added visual content to your marketing strategy? Are you looking for ways to increase the engagement your content generates? We love visual content here at Red Website...
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