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Scooped by
Kasia Hein-Peters
December 9, 2018 9:16 PM
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Marketing leadership has failed to instill pride in the discipline, as a LinkedIn post by Unilever's European president proves, leading to constant attempts to use purpose to apologise for or redefine it unnecessarily.
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Scooped by
Kasia Hein-Peters
December 2, 2018 1:17 PM
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Better content marketing personalization at a large scale requires collaborating with your audience to transform insight into action.
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Scooped by
Kasia Hein-Peters
October 9, 2018 11:18 PM
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Amazon's Jeff Bezos epitomizes strategic agility.
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Scooped by
Kasia Hein-Peters
October 4, 2018 11:20 PM
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Neuromarketing is changing marketing. Find out how it's affecting qualitative research and website design with ten articles from the last two years.
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Scooped by
Kasia Hein-Peters
September 30, 2018 3:16 PM
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How sustainable is your strategy?
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Scooped by
Kasia Hein-Peters
September 30, 2018 12:03 PM
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Spotify's handing the "play button" off to listeners by giving customers personalized control over their advertising experience.
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Scooped by
Kasia Hein-Peters
September 30, 2018 11:26 AM
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Marketers gaze in envy at brands like Apple. The firm that began with the Mac built some of the first home computers [doh, thanks, alert reader!] has turned their customers into legions of fanatical evangelists. But, without a Steve Jobs at the helm, or with fewer resources than Apple, is building that kind of loyalty [...]
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Scooped by
Kasia Hein-Peters
September 30, 2018 12:22 AM
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September 25, 2018 - As it reports earnings today, Nike’s gamble on its controversial ad appears to be paying off. How social issues are driving business decisions for leaders.
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Scooped by
Kasia Hein-Peters
September 20, 2018 7:57 PM
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Head of design Anna Charity worked to wring “all the mysticism and cliched imagery” from meditation–and instead position it as a tool for solving everyday problems.
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Scooped by
Kasia Hein-Peters
August 27, 2018 10:43 PM
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Social media is a big world that marketers can tap into to increase their outreach. Today, many social media marketers take human psychology into consideration when they promote a brand on social media. In technical…
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Scooped by
Kasia Hein-Peters
July 29, 2018 1:10 PM
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The field of neuromarketing may be new terrain for many marketers, but columnist Jeremy Smith helps you understand the principles behind it and how they can impact your conversion rate.
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Scooped by
Kasia Hein-Peters
July 24, 2018 10:54 PM
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Dove Men+Care is redefining strength and what it means to be a good dad through its paternity leave marketing campaign.
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Scooped by
Kasia Hein-Peters
July 15, 2018 1:27 PM
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Traditional media publishers usually have robust systems to fact-check content. Content marketers? Not so much. It's time for that to change.
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Scooped by
Kasia Hein-Peters
December 2, 2018 1:21 PM
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The essential marketing career skills of today may be obsolete tomorrow. Excelling in any marketing role requires an interdisciplinary approach.
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Scooped by
Kasia Hein-Peters
December 2, 2018 1:12 PM
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Content marketing at scale brings with it a whole new set of pain points. What should content-focused leaders do to set their teams up for success?
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Scooped by
Kasia Hein-Peters
October 4, 2018 11:33 PM
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According to neuroscientist Haydn Northover, just asking has never been sufficient in developing holistic advertising predictions.
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Scooped by
Kasia Hein-Peters
October 4, 2018 11:15 PM
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Even though video seems more immersive, research comparing audio vs. video found that audio had greater emotional impact
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Scooped by
Kasia Hein-Peters
September 30, 2018 12:08 PM
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Social media offers a unique chance for brands to showcase an authentic voice through daring content, creative visuals, and customer interactions.
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Scooped by
Kasia Hein-Peters
September 30, 2018 11:58 AM
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Kaepernick's role in Nike's latest "Just Do It" ad demonstrates that a controversial brand story may be worth telling if you understand your core audience.
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Scooped by
Kasia Hein-Peters
September 30, 2018 12:34 AM
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Nike's contentious new campaign features Colin Kaepernick and a profound tagline: “Believe in something. Even if it means sacrificing everything.” As swooshes burn, #boycottnike takes over social feeds, memes proliferate, and thought pieces ignite conversation, one might wonder: Why, Nike, why? The “why” is because people reward brands for standing up for something that matters. In fact, sales rose 31% after the first creative debuted — before the commercial even aired.
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Scooped by
Kasia Hein-Peters
September 29, 2018 11:27 PM
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Want to double your success in persuading people to do as you ask? Four simple words, and even other phrases with the same meaning, have been shown to double the success rate in dozens of studies worldwide. What are these magic words? Here’s a clue: they aren’t, “But you have to!” or, “You absolutely must, [...]
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Scooped by
Kasia Hein-Peters
September 18, 2018 9:23 PM
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Three ways to build psychological ownership.
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Scooped by
Kasia Hein-Peters
August 4, 2018 4:45 PM
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Successful personalization at scale requires four elements working in tandem. Here’s how marketing leaders build the operating model to make that happen.
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Scooped by
Kasia Hein-Peters
July 29, 2018 1:07 PM
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Scooped by
Kasia Hein-Peters
July 21, 2018 1:50 PM
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Learn everything there is to know about the use of color in design, from color theory to color meanings, and everything in between.
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