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Scooped by
Kasia Hein-Peters
July 8, 2018 12:59 PM
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Brands with political opinions is cliche, but brand messaging that shows real industry credentials helps brands like E.ON and Planet Fitness stand out.
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Scooped by
Kasia Hein-Peters
May 27, 2018 1:49 PM
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Behind the biting parody of Tom Fishburne's long-running "Marketoonist" series is a deep love for and excitement about marketing.
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Scooped by
Kasia Hein-Peters
May 20, 2018 11:36 AM
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The Trust Project is working to make transparent the indicators of trustworthy online content—and it's not just news outlets who should pay attention.
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Scooped by
Kasia Hein-Peters
May 11, 2018 9:49 PM
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The Marketing Power Of Positivity - 05/11/2018
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Scooped by
Kasia Hein-Peters
May 10, 2018 10:21 PM
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It’s official. Sustainability is mainstream. You probably already knew that. What you may not know is that Americans aren’t really changing their personal behaviors. They’re changing their buying behaviors. And that gives brands a new way to win in the marketplace. Here’s what we’re seeing in our ongoing polling of US consumers to understand their attitudes and behaviors related to the environment.
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Scooped by
Kasia Hein-Peters
May 6, 2018 11:54 PM
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Scooped by
Kasia Hein-Peters
May 2, 2018 12:04 AM
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Over the past few years, the buzz about how artificial intelligence (AI) will impact the future of marketing has reached a fever pitch. But what will AI’s role in marketing look like, and how can marketers start to prepare now for the future?
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Scooped by
Kasia Hein-Peters
May 1, 2018 11:41 PM
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A company’s purpose is its why—why it does what it does, why it exists. Having a meaningful brand purpose or being a “purpose-driven” company has become a popular notion in business today, and with good reason. To identify your overarching purpose, go deep and think big.
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Scooped by
Kasia Hein-Peters
April 30, 2018 11:17 PM
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In the business world, while your values may remain constant, your purpose must evolve. If purpose is truly the intersection of your values with the world’s need, then the first step is to take a hard look at your current purpose and ask two questions: Is your purpose still relevant? And is your purpose still sufficient to the challenges of our time?
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Scooped by
Kasia Hein-Peters
April 29, 2018 11:31 AM
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Freed from the strictures of product-price-place-promotion, CMOs now face a new, broader mandate: owning the end-to-end customer experience.
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Scooped by
Kasia Hein-Peters
April 22, 2018 2:29 PM
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The Innovation Excellence community is home to articles, webinars, videos, training and education - powering growth in the innovation management profession.
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Scooped by
Kasia Hein-Peters
April 21, 2018 7:54 PM
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The ability to register the emotional response of customers or potential customers from their facial expressions or words they speak or write, is a growing business and another instance of how AI is bringing new capability to the table. Emotion AI is the market seen by Affectiva, while emotion recognition is the market described by …
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Scooped by
Kasia Hein-Peters
April 19, 2018 10:25 PM
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Consumers do not always say what they mean, which is giving rise to new forms of market research based on emotional reactions.
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Scooped by
Kasia Hein-Peters
July 8, 2018 12:17 PM
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Neuromarketing is taking the world by storm but despite this not many people know what neuromarketing is. We hope these examples will help change that.
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Scooped by
Kasia Hein-Peters
May 27, 2018 1:43 PM
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The stereotype that B2B visual content marketing tends to be stale and uninspired presents an opportunity to differentiate your brand from the pack.
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Scooped by
Kasia Hein-Peters
May 20, 2018 11:06 AM
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Artificial empathy is AI's next frontier, and the applications in marketing are numerous.
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Scooped by
Kasia Hein-Peters
May 11, 2018 3:49 PM
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Here's how to develop a global marketing strategy to build brand memory, and an essay on why memory and mental availability are so important in marketing.
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Scooped by
Kasia Hein-Peters
May 8, 2018 12:31 AM
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Nestle, Starbucks Brew A $7.15 Billion Deal To Peddle Beans - 05/07/2018
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Scooped by
Kasia Hein-Peters
May 6, 2018 11:21 PM
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By sharing a brand's content and their own stories, employees can be a company's greatest brand storytelling asset.
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Scooped by
Kasia Hein-Peters
May 1, 2018 11:59 PM
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For years, storytelling has been the backbone of the best marketing campaigns. Now, as a surfeit of content drives engagement down and makes it difficult to be different, storytelling defines the marketer.
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Scooped by
Kasia Hein-Peters
April 30, 2018 11:27 PM
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AT&T Takes Somber Distracted Driving Message To The Movies - 04/30/2018
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Scooped by
Kasia Hein-Peters
April 29, 2018 11:36 AM
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IBM's new film, OUTAGE, proves that fiction has a powerful place in brand storytelling, even in B2B.
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Scooped by
Kasia Hein-Peters
April 22, 2018 2:31 PM
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The Innovation Excellence community is home to articles, webinars, videos, training and education - powering growth in the innovation management profession.
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Scooped by
Kasia Hein-Peters
April 22, 2018 2:15 PM
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THINX thinks women should be able to speak frankly about periods, and the community agrees. How does the feminine hygiene brand approach content marketing?
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Scooped by
Kasia Hein-Peters
April 21, 2018 4:36 PM
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Increasingly, businesses are using their clout to influence governments to advance a fair, inclusive and sustainable society and position their business for success. Leading companies actively engage with policy makers and regulators to create the context to achieve their sustainability goals and build a strong foundation for societal well-being and business health.
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