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My Keynote Talk in Hamburg. Gary Vaynerchuk, Video von den Online Marketing Rockstars -- Gary Vaynerchuk builds businesses. Fresh out of college he took his family wine business and grew it... 
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Extreme sports like skateboarding, rock climbing and others are for a very niche market. Somehow, seeing people fly in the air with nothing but a piece of
Kasia Hein-Peters's insight:
Very creative
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Tony Robbins says understanding humanity's six basic needs can be an entrepreneurial game-changer.
Kasia Hein-Peters's insight:
A few useful marketing tips based on psychology. Although creating a false sense of scarcity is not my favorite and may backfire if customers realize that in fact, there is no issue with supply of your product...
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Steve Jobs recorded this first of many 'Chalk Talk" video targeted at NeXT's internal marketing/sales staff. HIGHLIGHTS: 01:00. Target market 07:30. Competit...
Kasia Hein-Peters's insight:
The video is very old and I don't understand the technology... But it is a pleasure to listen to Steve Jobs explaining his marketing strategy.
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Successful marketers know how to use psychological principles to understand their customers, in order to deliver exactly what those customers need and want. Al…
Kasia Hein-Peters's insight:
In marketing, you need to remember psychology
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A commonly ignored use for LinkedIn is content marketing. The social network is easily integrated into any content marketing strategy you have in place.
Kasia Hein-Peters's insight:
Interesting article on the use LinkedIn for content marketing
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We live in an increasingly complex world where both the volume of change and the pace of change are accelerating. But it is not just change that is accelerating, choice is proliferating as well. Witness the example of General Mills’ Cheerios. Introduced in 1941, there are now 13 varieties of Cheerios on the market, not including snack mixes introduced in 2008.
Kasia Hein-Peters's insight:
How an employee, who is a thought leader, can help you to connect with your customers
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Combined with hard work, the pillars of honesty, consistency, and trust can help your ecommerce company earn consumer confidence.
Kasia Hein-Peters's insight:
Not a rocket science, but do we strictly adhere to these rules? Always?
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It’s still not uncommon for people to argue that marketing on Facebook and Twitter doesn’t work.
Kasia Hein-Peters's insight:
You need to be where your customers are...
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We’re here to take away bad reviews’ bad reputation and show you how to turn review lemons into lemonade.
Kasia Hein-Peters's insight:
Listen to your disgruntled customers - they help you to improve your business.
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Would you like to better convert traffic to your blog or website to a real sale? Do you wish you knew more about your customer? Wish you knew what content is
Kasia Hein-Peters's insight:
How to make your digital content more successful
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We are energetic beings, and one of our most important sources of energy lies within the spectrum of colors derived from light. [2] In fact, it is so important that life on earth is highly dependent on the electromagnetic spectrum and wavelengths of colors, with each wavelength carrying a different frequency with its own unique […]
Kasia Hein-Peters's insight:
About the meaning of colors
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How can you measure your video content marketing strategies to show each asset is generating meaningful value for your business? Try these four metrics.
Kasia Hein-Peters's insight:
You cannot improve what you don't measure
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![Consumer Behaviour: The Psychology of Marketing [Infographic] | Good Marketing | Scoop.it](https://img.scoop.it/1ATN7aaB3ug2sR-IjBqE4jl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Want to better understand how your customers react? This infographic will show you the psychology of marketing and how to use it to your advantage!
Kasia Hein-Peters's insight:
A few simple psychological rules for marketers
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There’s no secret formula for viral content, and even the savviest content marketers still rely on old-fashioned luck as well as strategy to get their late Via Pantelis Chiotellis
Kasia Hein-Peters's insight:
Positive emotions are linked with viral content
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Storytelling is a POWERFUL way to engage your audience! Read the full blog post here: http://www.jameswedmore.com/storytelling/ In this video, James Wedmore ...
Kasia Hein-Peters's insight:
How to engage your audience through 5 types of stories
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Michael Brenner, NewsCred’s newly appointed Head of Strategy, spoke on the company’s behalf for the first time last week at the New York City meeting of the Argyle Summit. "One common theme of this event has been change,” said Brenner.
Kasia Hein-Peters's insight:
I couldn't agree more. Even today I've heard my colleagues from medical affairs saying "we are not marketing, our message is objective and scientific". Marketing has a marketing problem...
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PepsiCo is in the throes of a global push to measure the effectiveness of its content marketing. For the plan to succeed, the company...
Kasia Hein-Peters's insight:
PepsiCo lessons from using content marketing
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Authentic stories help powerful brands make deep connections with customers. But what is a powerful story and how do you tell it? These four tips will help tell stories that make connections and get results. Via Kim Zinke (aka Gimli Goose)
Kasia Hein-Peters's insight:
How to create a brand story, which will not feel like selling
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It's no coincidence that the five words in the video are also part of Mayor Yarber's Bold New Vision.
Kasia Hein-Peters's insight:
An inspiring marketing of the city of Jackson
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![10 Ways to Increase Conversions Using Psychology [Infographic] | Good Marketing | Scoop.it](https://img.scoop.it/Vs-f1L13JtA22kT3LDUeczl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Learn tips from 10 social psychology studies to increase your conversion rates.
Kasia Hein-Peters's insight:
These 10 ways not only increase conversion, but also build a better customer loyalty
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From
linkis
4th ANNUAL
Kasia Hein-Peters's insight:
This is my kind of a conference :-)
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The future according to brand and agency leaders at GE, Vice, Percolate, Taco Bell, adam&eveDDB, and 72andSunny.
Kasia Hein-Peters's insight:
Why wait until 2020? Marketing will look like this next year...
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I often get asked why a Harvard neuropsychiatrist spends so much time talking about emotions and the brain in front of media and marketing research experts...
Kasia Hein-Peters's insight:
What marketers can learn from a neuroscientist
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What's actually going on in the brain when it processes language? And if words affect the mind in different ways, are some more persuasive than others? Buffer cofounder Leo Widrich dives into what the research has to say about this and more.
Kasia Hein-Peters's insight:
How words can make us more or less persuasive
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Gary Vaynerchuk keynote on online marketing