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Scooped by
Kim Zinke (aka Gimli Goose)
December 3, 2021 2:26 PM
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"Unless I am babysitting for my adorable nieces, I recoil when asked for a story. I am not a storyteller. But, like you, I have many stories to share. Everyone has a story to share. Especially the non-storytellers. We’re just not thinking of our complex, exuberant, maddening, and sad experiences as stories. We’re too busy to spend our time articulating the myriad of antagonists and daily onslaught of turning points. We haven’t had the time, or motivation, to search for inherent lessons or morals in our experiences. It’s simply sundry stuff that happened, that had to happen, that was going to happen anyway." Read the full article to find out how you are in fact a storyteller. And what you probably need to start seeing yourself that way.
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Scooped by
Kim Zinke (aka Gimli Goose)
November 22, 2019 8:01 PM
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"The unrivaled cultural phenomenon of Game of Thrones has an almost intangible quality - a mix of ingredients that has propelled it from great to cult to iconic in a relatively short space of time. Love it or loathe it, you’re likely to have been just a bit curious about how the show became so successful. Today’s digital consumers command inspiring storytelling and attention-grabbing narratives from brands, regardless of sector or industry. In fact, superior brand storytelling can increase the value of a product or service by more than 20 times. As a show that boasts one of the most gripping, chaotic and unpredictable plotlines television has ever seen and based on a series of fan- and critically-acclaimed novels, it's fair to say that Game of Thrones has deep foundations in storytelling." Read the full article to find out more about how GoT used these techniques to continue their story off-screen: - social media hashtags
- beautiful death website
- live streaming experiences
- collaborations with brands
- quest for the throne scavenger hunt
- bleed for the stone experiential campaign
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Scooped by
Kim Zinke (aka Gimli Goose)
October 13, 2019 12:48 AM
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Captivating an audience can easily be done by following these 7 steps.
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Scooped by
Kim Zinke (aka Gimli Goose)
August 9, 2019 7:45 PM
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"Could there be a better way for a new CEO to genuinely bond with her executive team, and align her vision and theirs? Time and again we’ve discovered executive teams who didn’t have a strong grasp of their strategy, or worse, they just assumed that everyone was on the same page – right up until we asked them to explain various elements of the strategy, at which point it became clear that each person had a slightly different take on it. In this article I’ll explore some of the additional benefits you get from crafting and sharing a strategy story beyond helping your strategy to stick, and unpick why these benefits are gained." Sometimes the best way to get everyone on the same page is with a good story. Read the full article to find out more about these point and why a good strategy story is essential for business: - Clarify the strategy.
- Help craft the strategy.
- Make the strategy story ring true.
- Tighten the rope (translate the strategy story for the front line).
- Increase motivation through purpose and progress.
- Provide the gist before the details.
- Discourage unethical behaviour with clarity.
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Scooped by
Kim Zinke (aka Gimli Goose)
April 16, 2018 8:14 PM
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"Stories are irresistible. We can’t help but pay attention to them. Which is why you’re going to trade in your patient testimonials (the ones filled with statements and facts) for patient stories that make your patients the heroes of their own epics." Read the full article to find out how tell your patients stories by: - breaking down each stage of the hero's journey framework to develop a transformational story
- adapting each stage of the hero's journey into a patient’s journey and pepper your narrative with meaning using five archetypal plots and morals:
- The Quest
- Overcoming the Monster
- Voyage and Return
- Rags to Riches
- Rebirth
- using the real life examples and downloadable patient interview questionnaires as a guide
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Scooped by
Kim Zinke (aka Gimli Goose)
February 28, 2018 4:35 PM
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"Given a choice between dull or interesting, people will gravitate toward interesting every time (our informal research showed 37 out of 37 people preferred Breaking Bad over CSPAN). That’s the genesis of this Periodic Table of Business Storytelling and this microsite. By borrowing the same techniques found in storytelling, fiction and nonfiction alike, business communications become more interesting and thus more persuasive. Equally important, these storytelling techniques offer a repeatable process to improving content development. You don’t have to be Ernest Hemingway to tease out an anecdote in the copy. We’d like this microsite to serve as an industry resource. Consider this Rev 1.0. We know there’s room for improvement and welcome your input. Feel free to email us at storytelling@hoffman.com." Click through to access the periodic table. As you click on the elements you'll find links to examples.
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Scooped by
Kim Zinke (aka Gimli Goose)
January 25, 2018 2:03 PM
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"In our latest infographic, we share some of the ways that storytelling can be weaved through our organisations with seven simple standards that will help you and your stakeholders communicate in a much more moving and meaningful way." Read the full article to see the infographic & dig deeper into how to implement these 7 standards: - Select and collect your stories
- Make them personal
- Make them interesting
- Make them relevant
- Make them emotional
- Refine your structure
- Polish your stories
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Scooped by
Kim Zinke (aka Gimli Goose)
November 1, 2017 1:29 PM
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"Tell an embarrassing story. It’ll make you more creative." Read the full article to find out how to use embarrassing stories to improve the results of your brainstorming sessions.
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Scooped by
Kim Zinke (aka Gimli Goose)
October 30, 2017 5:15 PM
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Irritated by the relentless focus on ruin porn, or pre-emptive stories about the city’s tech resurgence, Aaron Foley will attempt to offer a more nuanced portrait Read the full article to find out more about Detroit’s new way to remodel the narrative of a city beset by a history of decay, race riots and violence: hiring an official “chief storyteller”. The stories, interviews and first-person accounts Foley and his small staff of reporters are producing will be focused on the present and the reality of living in the city, and will be featured on: - social media
- the city’s cable channels
- a new locally focused website
Your brand story should be the thread which connects your value proposition, team, vision, mission, purpose, value proposition with your customers, potential Click through to the article to access the 30 minute podcast to learn: - 6 must have content elements of brand storytelling
- How to create a brand story that helps you earn trust and establish authority
- Importance of making it easy for people to listen to, watch and understand your brand story
- Why you must ensure your brand story helps differentiate you from competition
- Why you must start from the inside out in creating your brand story
- Selecting the characters (people) to be part of your brand story
- Why your brand story is not just about you
- Why you must know your unique position in the market
- Why you can't be afraid to share your best stuff, including how you do what you do
- The importance of testimonials and case studies
Via massimo facchinetti
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Scooped by
Kim Zinke (aka Gimli Goose)
October 14, 2017 7:12 PM
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"After working with hundreds of nonprofits, social enterprises and impact organisations, we’ve distilled our steps for developing awesome stories into an easy to follow process, The Story Canvas. The Story Canvas is based on the Business Model Canvas’ and is a simple to use tool to develop and iterate your story ideas." Read the full article to access this step-by-step guide.
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Scooped by
Kim Zinke (aka Gimli Goose)
July 6, 2017 7:36 PM
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Unlock the power of storytelling in your organization by following six steps. Read the following article to access the infographic and find out more about these six tips: - Craft an amazing story
- Align and equip leaders as storytellers
- Help employees see themselves in the story
- Tell your story with knockout campaigns
- Bring your story to life with experiences
- Recognize. Reinforce. Reward.
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Scooped by
Kim Zinke (aka Gimli Goose)
December 21, 2016 2:23 PM
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Most families or friendship circles have an avid or aspiring storyteller. We’ve come up with a list of 11 things that any storyteller would like to receive.
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Scooped by
Kim Zinke (aka Gimli Goose)
March 1, 2021 1:53 PM
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Sign up now for this 5 day FREE online conference "Storify your leadership" being held March 22-26. Speakers are 30 international experts with at least 15 years of experience in business-storytelling. They will use real cases from their practice and provide at least one practical tool for working with a team using stories. About the conference Our goal is to make stories an accessible tool for every leader. You will learn why, how and when to use stories to get results in your work. With the help of real-life stories from work and life, you will learn to engage employees with a company purpose, communicate values and strengthen culture, create business development strategy, form a human company brand and much more.
"I love that storytelling is experiencing a “corporate Renaissance” across business, social media, social entrepreneurism, and executive communications. Storytelling is so much bigger than marketing. It’s the foundation of how companies communicate who they are in the world and what they stand for. A resurgence is a great thing, and storytelling itself—the original social medium for humans—is evolving in the business world." Read the full article to find out more about these seven ways to reinvigorate your organization’s storytelling for more successful marketing: - Go deeper
- Think bigger
- Get personal
- Know your best storytellers
- Start co-creating
- Solve a need
- Upgrade your endings
Via Trumans, massimo facchinetti
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Scooped by
Kim Zinke (aka Gimli Goose)
August 15, 2019 3:11 PM
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DigitalStory.Tools is a directory of tools and resources to help you build your digital stories. Have fun with our handpicked list of 85 tools. Read the full article to find the link to the (currently) 21 categories of tools.
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Scooped by
Kim Zinke (aka Gimli Goose)
June 25, 2018 3:40 PM
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“There’s no reason that political advertising needs to be particularly boring, or particularly straightforward, or what people have been used to seeing in political ads for decades,” says McCabe. “We can make ads that are as cinematic—as well-shot, well-produced, well-written, clever, attention-grabbing—as the big corporations’ ads.” Access the full article to see the 3.5 minute video which has gone viral. It's a well-shot, well-written ad that carries the viewer through MJ Hegar's life and experiences, that have led her to change her life direction - using the unifying theme of doors.
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Scooped by
Kim Zinke (aka Gimli Goose)
March 1, 2018 12:36 PM
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"Our ancestors used it to preserve history; sometimes even drawing images on cave walls and rocks to support their narratives. Kids before grew up telling stories around the campfire, their eyes reflecting the joy and wonder at new chronicles heard over roasted marshmallows. Today, storytelling takes on the form of interactive media. Thanks to advancements in technology, we’re not just exploring stories from history or science – we’re also discovering each other’s tales. From students, journalists, cooks, photographers, and even entrepreneurs: we’ve become the new breed of digital storytellers." Read the full article to find out more about these six platforms for digital storytellers: - Medium
- Storify
- Maptia
- Atavist
- Shorthand
- Steller
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Scooped by
Kim Zinke (aka Gimli Goose)
February 16, 2018 7:51 PM
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"Kate Santore took the stage at Content Marketing World to share Coca-Cola’s storytelling ethos – and in the process inspired marketers to ask, “What if?” “Sharing our strategies and approach to marketing has been a tradition at Coca-Cola to open the door for other brands to learn from our 130 years of marketing experience,” Kate says. “Sharing this ‘thought-ware’ collectively raises the bar for every brand and therefore makes us strive for bigger, better, bolder.”" Read the full article to gain access to the 17 minute video from the conference and a brief interview that formulated the above graphic and to find out more key storytelling points.
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Scooped by
Kim Zinke (aka Gimli Goose)
January 8, 2018 4:18 PM
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"Using digital storytelling resources in your classroom connects students to an age-old practice in a modern way." Read the full article to find out, and link to, 30 of the best digital storytelling resources on the web today.
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Scooped by
Kim Zinke (aka Gimli Goose)
October 31, 2017 1:38 PM
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"Last weekend, at the Journalism Interactive conference hosted by the University of Maryland, I presented a card game that I have been prototyping for the last year in classrooms from Northeastern to the Nieman Foundation. The game, in a nutshell, helps students conceptualize, scaffold and focus a digital story for a specific topic and a specific user." The Storydeck game is based on the research conducted through Storybench and it organizes many of the common ingredients that go into a successful digital news article. Read the full article to: - download the game (a free pdf)
- instructions on how to print off the cards
- find out how it works
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Scooped by
Kim Zinke (aka Gimli Goose)
October 28, 2017 11:56 PM
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"From telling the wrong story, to a protagonist your audience can’t relate too, these 10 mistakes are the storytelling mistakes to avoid when blogging. " Read the full article to view the infographic and find out more about these 10 storytelling mistakes: - The stories you want to hear
- Guessing about your audience
- Faking it
- No conflict
- Promoting
- Too long
- A weak opening
- No emotion
- Too many facts
- No main character
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Scooped by
Kim Zinke (aka Gimli Goose)
October 21, 2017 6:09 PM
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Scooped by
Kim Zinke (aka Gimli Goose)
October 13, 2017 5:46 PM
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"Stories are an integral part to communicating effectively with your employees. A great story goes a long way, because it’s memorable and helps create an emotional connection with the listener. What we feel impacts what we do, so stories can be a great way to move employees to action." Read the full article to find out more about why great leaders should show their humanity using stories, and an exercise using this storytelling formula to guide you: - context
- characters
- conflict
- moral
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Scooped by
Kim Zinke (aka Gimli Goose)
May 2, 2017 2:17 PM
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"It makes sense. We are all busy. We can’t have our time wasted with trivialities like stories, can we? Well, I’m going to argue just the opposite: that far from being a waste of time, stories are one of the most time-efficient methods of communication available to us." Read the full article to find out more about: - Outcome achieved - value of 'return on time' and the 3 outcomes this should be tested against
- What happens when stories aren’t told - 3 examples
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