 Your new post is loading...
Your new post is loading...
Scoop.it!
Most politicians fail to communicate the importance of policies to the public because they lack skills in the art of the anecdote. 
No comment yet.
Sign up to comment
Scoop.it!
With immersive, multimedia narratives about local businesses, American Express is taking Small Business Saturday to the next level.
Kasia Hein-Peters's insight:
How AMEX supports small local business with storytelling
Scoop.it!
With traditional advertising becoming less effective and more expensive, companies have been turning to branded content marketing for social media.
Kasia Hein-Peters's insight:
How to create a branded content marketing. Bottom line - be useful.
Scoop.it!
Content marketing is becoming more important to B2B businesses. Who is succeeding and why?
Kasia Hein-Peters's insight:
Many of these successful examples include creating value and building relationships. This is good marketing!
Scoop.it!
This is my favorite marketing / branding video of all time. This is the moment when Steve Jobs changed my life. * Join my BELIEVE newsletter: http://www.evan...
Kasia Hein-Peters's insight:
Steve Jobs - one of the best marketers ever. Think different.
Scoop.it!
Content - What's the purpose of your content? If it's to deepen customer engagement, the following three tips can help.
Kasia Hein-Peters's insight:
Quality over quantity - I couldn't agree more!
Scoop.it!
Bjrk opens this week at MoMA and covers 20 years of the shapeshifting artist's career in music, art, and design.
Kasia Hein-Peters's insight:
This is marketing, too. Great promotion of an artist as an art icon.
Scoop.it!
Here are 10 ways to grow your first 100 Twitter followers, so you're tweets won't fall on deaf ears.
Kasia Hein-Peters's insight:
10 good tips for building your Twitter account
Scoop.it!
As we’ve discussed before, motivating some staff to get excited about safety is not a challenge for the faint-hearted. No matter the number of workplace accident statistics that clearly illustrate ...
Scoop.it!
Valued at $41 billion, transportation technology firm Uber is taking the big next step in ridesharing by going backwards, more or less, with a print magazine. Momentum is the new publication design...
Kasia Hein-Peters's insight:
Positive marketing to boost morale of Uber drivers
Scoop.it!
A
Scoop.it!
We’re exposed to thousands of marketing messages every day. The best advertising illustrates through stories where the consumer or product is hero.
Kasia Hein-Peters's insight:
Why stories should be about overcoming problems
Scoop.it!
What is the biggest mistake B2B marketers make with content? It's all about us (the brand). One of the most common and significant mistakes B2B marketers
|
Scoop.it!
![Pixar's Ultimate Cheat Sheet On Visual Storytelling [Infographic] | Good Marketing | Scoop.it](https://img.scoop.it/U2VEvA4VaFk5deYhZjXBazl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Visual Storytelling is important for Entrepreneurs. Here's a cheat sheet on Pixar's 22 Rules for phenomenal story telling in a Slideshare and as an Infographic.
Kasia Hein-Peters's insight:
How Pixar creates stories
Scoop.it!
"The first time he murdered was to get a car," Jill Patterson says, "and the second time he murdered was also to get a car."At age 6 his mother didn't
Kasia Hein-Peters's insight:
Read a great story about the story and how it can support an important cause
Scoop.it!
You need to identify your underlying message. What are you trying to say? Brands need to stop talking about themselves and start telling a story.
Kasia Hein-Peters's insight:
Successful marketing campaign of the Guitar Center, without mentioning the brand...
Scoop.it!
Live storytelling is changing our definition of who and what is "creative." It's no longer the rarefied skill of a few people. Everyone can be creative nowad...
Kasia Hein-Peters's insight:
It's about real time marketing
Scoop.it!
Learn about the cognitive biases that can limit your marketing efforts -- and how to master them.
Kasia Hein-Peters's insight:
Take these into consideration when you plan your next marketing campaign
Scoop.it!
Instead of resisting creative limitations, what if we found ways to embrace them? At our second Firestarters event in New York City, luminaries from inside and outside the ad world shared how they reframe constraints.
Kasia Hein-Peters's insight:
How constrains can help us to innovate - if we don't treat them as excuses...
Scoop.it!
From
www
Whether you own a restaurant start-up or a tech company, success is largely based on the emotional response your audience has to your product.
Kasia Hein-Peters's insight:
Brand loyalty is created through positive emotions that your customers feel while interacting with your business
Scoop.it!
Storytelling is a remarkably powerful marketing tool — but what goes into making a good one?
Kasia Hein-Peters's insight:
How to "storytell" really well
Scoop.it!
At our core, marketers are storytellers. We love to tell stories that evoke emotion and pull at heartstrings. As I have shared my vision of the next era of marketing, I’ve talked about how marketing is changing. But, in this post let’s start with how it’s not changing when it comes to building a brand. Then, we can turn to how we, as marketers, will need to change to build our brands in the next era of marketing.
Kasia Hein-Peters's insight:
Marketers are storytellers
Scoop.it!
Kasia Hein-Peters's insight:
About importance of branding
Scoop.it!
Interested in using visual storytelling to move your nonprofit organization forward? Here are the eight steps I recommend.
Scoop.it!
Lay the foundation of a strong and sustainable content marketing strategy by using social media listening to create better content for your audience.
|
Storytelling is a powerful tool to mobilize people