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There are several inter-connected market research trends that are poised to shape the market research arena in the coming years. 
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Pricing mistakes drive a lot of entrepreneurs out of business. Find out what 5 things you need to take into account when setting up the proper pricing structure for your small business.
Kasia Hein-Peters's insight:
I rarely write about pricing here, yet it is an important part of marketing - may break your business if not done right.
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Higher conversion rates, better margins and lower support costs all help your bottom line. Personas are fast becoming a popular way to achieve these results.
Kasia Hein-Peters's insight:
The value of developing buyer personas
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Do you remember your first experience with Netflix? The ebb and flow of red paper wrapped DVDs and the novelty of saving a queue and getting new film and TV recommendations based on magical algorithms were pure delight – both to adventurous early adopter techies and video buffs alike.
Kasia Hein-Peters's insight:
Lessons learnt from Netflix content marketing strategy
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Everyone knows change is hard. If you want to achieve your goals, you have to learn how to delay gratification, step out of your comfort zone and overcome resistance to change. But what’s even harder is making change stick.
Kasia Hein-Peters's insight:
Frequently, marketing is about changing habits
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PepsiCo reveals its toughest content marketing lessons | The Drum http://t.co/n8FJt8KDry | http://t.co/GDAL2wecZs #ContentIsUs
Kasia Hein-Peters's insight:
Can content marketing be effective against Coke? Lessons from PepsiCo.
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Employees are much more likely to tell a company’s story when there’s a strong company culture. Here are a few ways to create that environment.
Kasia Hein-Peters's insight:
Zappos is known for many good things, such as their legendary customer services and positive work environment. By encouraging storytelling by employees, they spread the message around and let others to get to know the company at its best.
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When I agreed to do this blog post, I went to Google and the words “nonprofit storytelling” brought up 660,000 pages of websites, blog posts, d...
Kasia Hein-Peters's insight:
Storytelling is the best way how NGOs can get their message across, and get people joining their cause.
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http://www.venturalist.com I always see cool, funny or just unusual marketing campaigns and I thought I'd make a slideshow of the coolest marketing ideas. On...
Kasia Hein-Peters's insight:
Very creative ideas :-)
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Science has a communication problem. After attending the AAAS meeting this year, it was clear that great efforts were being spent to improve this. Scrolling through my Twitter feed, I would scan tw...
Kasia Hein-Peters's insight:
How a scientist could tell an engaging story
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This video was created for study purposed only. Westminster Business School - Marketing Management 2014 Using Consumer Psychology to Understand Buyer Behavio...
Kasia Hein-Peters's insight:
An example of campaign, which builds on the need for healthy eating (low calorie, bio products)
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![New Science Behind Trust And Recommendations On Social Media [Infographic] | Good Marketing | Scoop.it](https://img.scoop.it/rYxchcWRxZFa_MwOHZr2sDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
What inspires customers to recommend a brand on their personal social media profiles? What pushes them to natural, positive, and organic conversation – about you? These are the questions that drove… Via Jeff Domansky
Kasia Hein-Peters's insight:
Not all social media are created equal as it comes to customer's trust...
Jeff Domansky's curator insight,
March 12, 2015 1:52 AM
This report takes a fresh look at the science of recommendations, marketing and word of mouth.
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Data-driven stories There are mountains of data, on the internet and elsewhere, that organizations can use to develop credible stories that are infused with insight, relevance, and inspiration. Pave the way to more cr...
Kasia Hein-Peters's insight:
Data-driven stories are more credible, which is not surprising to me at all. They help to create a really useful content for your customers.
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Kasia Hein-Peters's insight:
Cities Changing Diabetes is a great initiative, creating valuable partnerships to fight diabetes in urban populations.
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Charitable giving is engrained in many company cultures, yet a few companies stand out above the crowd.
Kasia Hein-Peters's insight:
Corporate social responsibility and philanthropy is part of the company image and contributes to wellbeing of its employees.
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Kasia Hein-Peters's insight:
Chicago Tribune's series of real life stories. Fascinating!
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What else goes into making content marketing work other than content? Dive into the priorities, people, and processes you need to be successful.
Kasia Hein-Peters's insight:
How to make your content marketing successful and why it is not only about the content
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Marketing demands creativity. But the need for productivity often gets in the way. In fact, one study found that 80% of employees feel pressured to be productive rather than creative.
Kasia Hein-Peters's insight:
Be creative!
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Refocusing to more positive content will help your media reach more people. Find out which media moguls swear by it in this article.
Kasia Hein-Peters's insight:
It doesn't surprise me to learn that positive content works better than negativity.
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Research shows that marketers who adopt video measurably outperform their peers. Read more on the competitive advantages of video marketing here.
Kasia Hein-Peters's insight:
Adopting video as one of your content marketing tools can help you to improve your marketing practices
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Comment marketing builds your reputation and can draw traffic and leads to your site for years to come. Here's your complete resource to get started.
Kasia Hein-Peters's insight:
A useful guide to using comments as a marketing tool. As in case of other content marketing tools, they must be meaningful for your audience.
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Kasia Hein-Peters's insight:
How HONY tells a story
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Six key insights about Ikea's obsessive research on its customers and its designs.
Kasia Hein-Peters's insight:
Ikea successful strategy confirms the power of ethnographic research and customer-centric approach in marketing
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If you're looking for the secret sauce when it comes to creating stories that your readers will share, look no further than Barry Feldman's how-to guide
Kasia Hein-Peters's insight:
Emotional headlines increase content sharing. This article will help you to understand the process of creating a more emotional headline (there is a science behind this).
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When it comes to buying things, our brains can't see the big, black-and-white forest for all the tiny, colorful trees, according to marketing scholars at The Ohio State University, who say that people who were shown product images in color were more...
Kasia Hein-Peters's insight:
How to use color or black and white images, depending if you want your customers to focus on details or the big picture.
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Very important changes are happening in market research lately...