Hyper-personalization is an AI, data-driven, machine-learning process that many of us are familiar with – if not by name, then by annoying experiences related to the online advertisements for products and services that come across our devices.
We leave behind cookie crumbs of information about ourselves nearly every time we click as we browse the Internet and shop online. These platforms gather this personalized information and sell it to marketers who use it to customize their pitches to us.
Via Edumorfosis, juandoming
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