Marketing is sometimes perceived as deceitful or manipulative, with a goal to make us buying things that we don’t really need or at unfairly high prices. It may also be viewed in an oversimplified manner, as “common sense” and “creative thinking”, limited to promotional activities and advertisement. On this site I will focus on positive aspects of marketing - changing the world for the better, establishing new trends, providing great customer service, engaging and creating shared value, corporate social responsibility and sustainability. I will also tell you how successful marketing strategies are rooted in understanding human psychology.
The language of business can be combative (launch, target, strategize), or very often it is about profits, sales, shared value - the language of money. We are either warriors or accountants when it comes to business. However, both warring and counting money are inherently non-productive. Subodh Deshpande explores how ‘human-sense making’ rather than business logic can create new opportunities for products, services and ultimately growth.
Plastics are an important part of the global economy and have many practical applications for everyday life, but their indisputable benefits are significantly outweighed by their environmental drawbacks — namely in regards to ocean pollution. Recognizing the seriousness of the problem, Dell, the Connecticut Department of Energy and Environmental Protection and NatureWorks are finding new and innovative ways to tackle plastic pollution both at the source and at end-of-life.
Some two billion people around the world don’t have a reliable electricity source to meet their daily energy needs. In the 90 percent of households in rural Tanzania, Kenya or Rwanda that don’t have electricity, kerosene lamps, batteries or generators. Mobisol is hoping to change that by scaling solar power in Africa with the help of mobile phones.
Each day, we deal with more and more social, political and economic uncertainty. It’s easy to get overwhelmed by these sometimes troubling and confusing times.
Changing behavior is hard. We see it everyday — New Year’s resolutions fall through, gym memberships remain unused, and well-intentioned plans to eat less, or save more, never come to fruition. There…
Daniel Lubetzky, Founder and CEO of KIND Healthy Snacks, has launched an independent organization that seeks to improve public health by making truth, transparency and integrity the foremost values in today’s food system. Feed the Truth will ensure science overrules special interest through activities such as investigative journalism, consumer education campaigns and educational briefings to policymakers and influencers.
Neuroscience News has recent neuroscience research articles, brain research news, neurology studies and neuroscience resources for neuroscientists, students, and science fans and is always free to join. Our neuroscience social network has science groups, discussion forums, free books, resources, science videos and more.
Motivated to improve its fuel and carbon efficiency, as well as reduce operational costs, Virgin Atlantic experimented with a novel approach few, if any, in its industry have tried to date — combining behavioral science and smart data communication in order to change pilots’ behaviors around fuel consumption.
This week, sustainable menswear brand Outerknown launched #ITSNOTOK, a campaign and giveback program designed to bring awareness to environmental issues – particularly the declining health of our oceans, mostly due to pollution. #ITSNOTOK is a call to action to consumers to become part of the solution, rather than the problem, by helping to clean up the oceans. Outerknown will donate 100% of the profits from the sale of its #ITSNOTOK products to Ocean Conservancy to help conserve beaches and oceans.
The fashion industry doesn’t have the best reputation as far as sustainability and ethics go, but companies such as H&M are taking strides to change this image.
Patrick discovered the buy button inside the brain and spent two years researching and formalizing a science-based map to access that button. Neuroscienc
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