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Scooped by
Kasia Hein-Peters
June 11, 2017 3:50 PM
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VIEW SLIDES KIND’s healthy snack bars are ubiquitous, but most people aren’t as familiar with the not-only-for-profit company’s social mission, which is rooted in founder & CEO Daniel Lubetzky’s heritage and desire to build bridges between people.
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Scooped by
Kasia Hein-Peters
June 1, 2017 2:10 PM
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Jaguar Land Rover announce ‘Lighting up Lives’ collaboration with sustainability experts ClimateCare to bring safe and clean light to 1.2 million people in East Africa
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Scooped by
Kasia Hein-Peters
May 31, 2017 2:30 PM
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WARNING: Scrolling through these images may give you positive feelings about yourself. ;)
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Scooped by
Kasia Hein-Peters
May 13, 2017 9:32 PM
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Roger Dooley discusses how blending data insights and neuromarketing principles can be a game-changer for banks in our Perspectives interview.
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Scooped by
Kasia Hein-Peters
May 13, 2017 11:30 AM
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Building on its commitment to remove harmful chemicals from its products and invest in green chemistry, retail giant Target has kicked off its first-ever Target Takeoff — a mini retail boot camp focused on supporting emerging businesses who are working to create healthier, more ethical and sustainable products.
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Scooped by
Kasia Hein-Peters
April 16, 2017 3:13 PM
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Companies resist a brand publisher strategy because of cost and uncertainty about ROI, but the alternatives don't have much long-term value.
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Scooped by
Kasia Hein-Peters
April 15, 2017 10:44 AM
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People don’t always act “rationally.” Nudges might be able to lead to better doctors and healthier patients.
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Scooped by
Kasia Hein-Peters
April 10, 2017 10:42 AM
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Roger Martin, coauthor of Playing to Win, simplifies successful strategizing to two decisions.
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Scooped by
Kasia Hein-Peters
April 9, 2017 2:12 PM
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Many corporations don’t realize the connection between nonfinancial performance and investor behavior. To bridge the gap, Ernest & Young (EY) surveyed more than 320 senior decision-makers at buy-side investment institutions around the world for its third annual Climate Change and Sustainability Services (CCaSS) survey. The survey aims to improve understanding of the role integrated reporting practices can play in highlighting a company’s value creation story.
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Scooped by
Kasia Hein-Peters
April 9, 2017 1:09 PM
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There’s a challenge to economic theories where people base choices on unbiased beliefs. That’s why governments are creating behavioural economics units that 'nudge' towards certain choices. These units are coming to the Middle East.
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Scooped by
Kasia Hein-Peters
April 9, 2017 12:51 PM
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There's another side to using psychology online that almost no one is talking about: psychological backfiring. Psychology isn't a perfect, magic formula.
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Scooped by
Kasia Hein-Peters
March 22, 2017 5:57 AM
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Scooped by
Kasia Hein-Peters
March 16, 2017 4:47 PM
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Intel, PayPal, Pepsico, Google, HP, Citi, and Microsoft are spending millions to plumb your mind. Here’s how it’s done.
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Scooped by
Kasia Hein-Peters
June 11, 2017 2:54 PM
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To answer the question "what is a meme?" we need to consider some important insights from evolutionary biology.
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Scooped by
Kasia Hein-Peters
June 1, 2017 1:57 PM
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As the urban farming industry gains more profile (it was a hot topic at this year's Sustainable Brands conference in Detroit), a growing number of companies are turning greens into gold.
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Scooped by
Kasia Hein-Peters
May 13, 2017 9:48 PM
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Nudges that benefit only one side are unethical.
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Scooped by
Kasia Hein-Peters
May 13, 2017 11:38 AM
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Cutting-edge isn’t exactly the word that comes to mind when it comes to the capital of Catholicism — the Vatican — but Stephen Forte is gearing up to change that. The entrepreneur and Fresco Capital founder is launching a new startup accelerator in Rome this summer that aims to change social impact investor’s perception of mission-driven, for-profit startups — companies that have social missions at their core.
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Scooped by
Kasia Hein-Peters
April 16, 2017 3:18 PM
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The Innovation Excellence community is home to innovation articles, webinars, videos, training and education - powering successful growth in the innovation management profession.
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Scooped by
Kasia Hein-Peters
April 15, 2017 10:47 AM
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If you participate in a study in my lab, the Huettel Lab at Duke, you may be asked to play an economic game. For example, we may give you $20 in house money and offer you the following choice: Keep…
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Scooped by
Kasia Hein-Peters
April 15, 2017 10:34 AM
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Could neuroscience help craft the perfect vacation of the future? The Singapore Tourism Board thinks so.
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Scooped by
Kasia Hein-Peters
April 9, 2017 2:15 PM
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The Hershey Co. has announced new plans to take its transparency efforts to the next level, with the introduction of Sourcemap, an interactive pilot experience that provides consumers with a glimpse into the company’s supply chain. The interactive map shows where Hershey’s manufacturing facilities are located, as well as the origins of key ingredients for two of its most iconic products: Hershey’s Milk Chocolate with Almonds and Reese’s Peanut Butter Cups.
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Scooped by
Kasia Hein-Peters
April 9, 2017 1:21 PM
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Nike and soft drink manufacturer Britvic are changing the packaging game with the introduction of two new sustainable packaging solutions. Nike has teamed up with architect and engineer Arthur Huang to create modular packaging for its Air Max Royal 01 sneakers made from recycled drink containers and lids. Meanwhile, Britvic has been working to develop a new bottle derived from sustainably sourced wood fiber materials.
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Scooped by
Kasia Hein-Peters
April 9, 2017 1:03 PM
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It's not as straightforward as you might think.
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Scooped by
Kasia Hein-Peters
March 22, 2017 5:04 PM
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Leading companies continue to demonstrate that sustainability is not just good for the bottom line; it is the bottom line, argues Amy Augustine of Ceres.
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Scooped by
Kasia Hein-Peters
March 16, 2017 4:54 PM
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New Neuromarketing bridges the gap between fuzzy science and straight solid application. Our team of writers uncover the biggest neuromarketing gems each month and transform them into clear bit-sized articles. No abstractions. No jargon. No p-values.
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