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When you know your audience's pain points, connections come easily. Go beyond consumer psychology to find, address, and relieve your readers' hurts. 
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As part of their series on mobility, Deloitte University Press explored how human behavior can cause delays in the adoption of new technology in the article “Framing the future of mobility: Using behavioral economics to accelerate consumer adoption.”
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When UX falls short of intuitive, cognitive load increases. As cognitive load increases, your conversion rate begins to suffer. Here's what to do about it.
Kasia Hein-Peters's insight:
Keep it simple
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Old brain, new brain, facts and feelings - targeting the whole brain in B2B marketing
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A marketing strategy that is anchored to engaging the brain of your target audience will succeed - create a brain tools kit that i
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Last year PhD students from Carnegie Mellon University and the University of California, Berkeley calculated that the human brain is up to 30X more powerful than the world’s most powerful supercomputer. The brain clearly packs a powerful punch! Yet think of all the companies that are more focused on managing campaigns than understanding how their audience’s brains function. This is misguided and ironically weakens the customer acquisition process. After all, optimizing what’s mediocre produces mediocre results. According to Nielsen, 90% of buying decisions are based on the subconscious. It’s with a clearer understanding of the brain that you can connect more deeply, engage more meaningfully, and guide your audience to action. The end result is that your marketing does not need to focus on convincing others of your product’s or service’s worth, but instead works to cultivate a highly targeted audience that emotionally yearns to do business with you. In this session, you will become a marketing scientist, leveraging brain science to strengthen the customer acquisition process.
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Watch all 2017 Super Bowl commercials here. Your Super Bowl LI ad central - discover which brands are advertising, watch Big Game teasers and extended ads.
Kasia Hein-Peters's insight:
Watch all Super Bowl commercials
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The ad first aired in the 2014 Super Bowl.
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Have you seen this latest Aeromexico ad from Ogilvy & Mather Mexico? Whoah.
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Many of the gadgets and tech at CES 2017 are part of larger trends that will have significant implications for society. Here are 7 of those CES trends.
Kasia Hein-Peters's insight:
Key technology innovations presented at CES 2017 in Las Vegas
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Tuticorin Alkali Chemicals & Fertilizers (TACFL), a chemical and fertilizers company based in the Southern Indian state of Tamil Nadu, has made a global breakthrough in carbon capture technology, one that promises to prevent emissions of 60,000 tons of CO2 annually.
Kasia Hein-Peters's insight:
Let's turn CO2 into a profit
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Has your company ever thought about going zero waste? These 10 firms working toward zero waste to landfill prove it's possible. And no, it won't kill jobs or hurt profits.
Kasia Hein-Peters's insight:
This is a worthy goal for any company
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Nielsen: Why Brands Are Losing To Transparent Products - 01/13/2017
Kasia Hein-Peters's insight:
Healthy food trend is changing the industry
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Nike says "the ball should bounce the same for everyone."
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Your brain can do loads of awesome stuff. On a daily basis, it analyzes tons of visual audial and verbal information that the world pours out on you. The human brain is a very complicated mechanism. It stores knowledge from thousands of years of evolution and is still not entirely understood by scientists.
Kasia Hein-Peters's insight:
Share your insight
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There's always room to improve your marketing to grow your business. Apply these 15 lessons from NeuroMarketing to connect with your readers even better.
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Adverts are most effective when they highlight a product’s functional benefits, but also trigger the viewer’s imagination.
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Neuroscience in marketing has come a long way, and the Raka team picked up some key insights at INBOUND 16 that are worth sharing.
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Airbnb Super Bowl Commercial 2017 #WeAccept #SB17 Airbnb Super Bowl Commercial 2017 Airbnb Super Bowl Commercial 2017 Airbnb Super Bowl Commercial 201
Kasia Hein-Peters's insight:
Airbnb's ad is amazin!
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"To be an artist -- actually, to be a human being in these times -- it's all difficult. … What matters is to know what you want and pursue it."
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Audi didn't shy away from getting a little political in its Super Bowl ad.
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CES 2017, a consumer electronics tradeshow, showcased what’s next in products and technology and had some highlights marketers need to know about. Here are five of them.
Kasia Hein-Peters's insight:
Yet another article about CES
ClickOnix Media Inc.'s curator insight,
January 21, 2017 12:27 AM
CES 2017, a consumer electronics tradeshow, showcased what’s next in products and technology and had some highlights marketers need to know about. Here are five of them
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Volvo Puts A Human Face On Autonomous Cars - 01/11/2017
Kasia Hein-Peters's insight:
Is this the future of driving?
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Panera Bread released a new campaign in celebration of meeting its "100% clean" food goal. The restaurant chain has been documenting its journey since the beginning of its “100% clean” journey back in 2014, with the release of its “Food as It Should Be” campaign. To kick off 2017, the company is releasing an extension of the campaign with the release of 15- and 30-second spots touting Panera’s now 100% clean food that the company says is free of artificial preservatives, sweeteners, flavors and colors from artificial sources.
Kasia Hein-Peters's insight:
Panera - catalyst of change in the food industry
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How will tomorrow's perfect eco-home look? With today's record-low solar costs, it's a pretty fair bet it will employ PV panels. But renewable energy isn't the only defining characteristic of a sustainable home, points out Martha Bohm, assistant professor to University at Buffalo's Department of Architecture.
Kasia Hein-Peters's insight:
Sustainable housing is becoming more affordable
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