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Scooped by
Kasia Hein-Peters
July 15, 2017 9:38 PM
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How can we use what makes people attractive to make brands attractive?
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Scooped by
Kasia Hein-Peters
July 15, 2017 9:07 PM
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A year after launching its ambitious 'Enrich, Not Exploit' CSR strategy, The Body Shop has released its 2016 sustainability report, highlighting the progress it has made on its packaging, renewable energy and supply chain footprint goals. In lieu of a traditional report, the 'Enrich, Not Exploit' update has been released as a series of YouTube videos, which are easily accessible to suppliers, shareholders and consumers alike.
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Scooped by
Kasia Hein-Peters
July 14, 2017 8:10 PM
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Scooped by
Kasia Hein-Peters
July 10, 2017 10:02 PM
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VIEW SLIDES Healthy food is a human right, but $9 green juices and $12 salads make healthy food a luxury many people can’t afford.
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Scooped by
Kasia Hein-Peters
July 9, 2017 11:35 AM
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The value of strong marketing leaders cannot be understated. Find out what makes for the most successful leadership style for today's dynamic teams.
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Scooped by
Kasia Hein-Peters
July 4, 2017 9:02 PM
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Customer decisions are often driven by unconscious factors just as much as conscious desire.
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Scooped by
Kasia Hein-Peters
July 1, 2017 5:36 AM
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To Win Someone To Your Cause, You Must First Reach Their Heart - 06/26/2017
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Scooped by
Kasia Hein-Peters
July 1, 2017 4:25 AM
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Gestalt principles describe the way our brain organizes visual information. This article explains how to use gestalt principles in your visual marketing.
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Scooped by
Kasia Hein-Peters
June 27, 2017 3:21 PM
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In recent years, Unilever has distinguished itself both as a champion for sustainability and overcoming gender bias with campaigns, initiatives and internal actions that work to align the company’s products and purpose. Further building on this reputation, the consumer goods giant has launched a new global alliance aimed at eliminating stereotypical portrayals of gender in advertising and all brand-led content.
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Scooped by
Kasia Hein-Peters
June 21, 2017 4:05 PM
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Fearless Girl wins big at Cannes.
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Scooped by
Kasia Hein-Peters
June 17, 2017 3:43 PM
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Our brains are amazing instruments – but they're not perfect. Tomas shows you how to use cognitive biases to help your design, rather than undermining it.
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Scooped by
Kasia Hein-Peters
June 17, 2017 2:20 PM
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VIEW SLIDES At SB'17 Detroit, business strategy and innovation expert Nadya Zhexembayeva synthesized lessons from her comprehensive research and experience with reinvention and shared compelling reasons for why brands should seriously consider reinventing themselves from scratch every few years.
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Scooped by
Kasia Hein-Peters
June 11, 2017 4:24 PM
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HBS Working Knowledge: Business Research for Business Leaders
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Scooped by
Kasia Hein-Peters
July 15, 2017 9:20 PM
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Marketers are hoping to capitalize on biometric data that can reveal feelings we may not even know we have—or would rather not share. The field of neuromar
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Scooped by
Kasia Hein-Peters
July 14, 2017 8:52 PM
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Behavioral economics could improve the world, but only if nudges are used properly.
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Scooped by
Kasia Hein-Peters
July 14, 2017 7:12 PM
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Scooped by
Kasia Hein-Peters
July 10, 2017 7:44 PM
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AdNews has partnered with Neuro-Insight to bring an analysis of some of this year's winning Cannes work to understand what made them successful through a neuroscience lens. We look at the Airbn
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Scooped by
Kasia Hein-Peters
July 9, 2017 11:29 AM
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Wonder Woman's winning combination of familiar and boundary-pushing themes provides an unexpected lesson in content marketing.
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Scooped by
Kasia Hein-Peters
July 1, 2017 5:40 AM
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Your social media marketing efforts are important to improving your reach. Here are 17 reasons you should use employee advocacy to increase your business.
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Scooped by
Kasia Hein-Peters
July 1, 2017 5:31 AM
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June 21, 2017
The marketing team at the Children's Hospital of Pittsburgh is stretching its dollars by promoting patient stories that strike an authentic
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Scooped by
Kasia Hein-Peters
June 27, 2017 3:39 PM
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“If there’s an investor that won’t invest in me because I founded a benefit corporation, that’s not the right investor for us.”
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Scooped by
Kasia Hein-Peters
June 21, 2017 4:15 PM
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Results showed a 6% increase over clinics that did not use the alert system, representing a 37% relative increase in vaccinations from the prior year.
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Scooped by
Kasia Hein-Peters
June 21, 2017 3:32 PM
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How Sweden's recycling revolution is creating a blue ocean.
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Scooped by
Kasia Hein-Peters
June 17, 2017 2:30 PM
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Whether you are creating your brand story or your content strategy, shared values matter more than facts. Consumers are now more than ever voting with their wallets, buying from brands that fit their worldview. Successful brands are navigating this activism shift with bold brand stories rooted in purpose.
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Scooped by
Kasia Hein-Peters
June 11, 2017 4:32 PM
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Endowment effect says that once we own something we irrationally overvalue, regardless of its objective value. Learn about to use it in business practice.
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