Marketing is sometimes perceived as deceitful or manipulative, with a goal to make us buying things that we don’t really need or at unfairly high prices. It may also be viewed in an oversimplified manner, as “common sense” and “creative thinking”, limited to promotional activities and advertisement. On this site I will focus on positive aspects of marketing - changing the world for the better, establishing new trends, providing great customer service, engaging and creating shared value, corporate social responsibility and sustainability. I will also tell you how successful marketing strategies are rooted in understanding human psychology.
Brands aren’t just all pretty pictures, catchy lines and generating ease of recognition. Successful companies create and nurture their brands as a way to influence the behavior of their customers.
Samson Lam of The Hoffman Agency Singapore discusses the art of visual storytelling - how PR pros can spice up their pitches with a few well-placed images.
Do you get loads of clicks to your content, but fail to get anything from your call-to-action? The problem won’t be that your content is bad, it’s that you’re not resonating with the people who…
Myths have been part of human culture since our earliest times, according to Free Range Studios CEO/co-founder Jonah Sachs. In his presentation, Sachs explored the ideas behind his popular workshops on the power of storytelling to further consumer engagement, activation and loyalty. Stories are how we connect with the world and make sense of it; they are therefore a critical tool for bringing about a more sustainable world. “The stories we are telling are as important as what we are selling,” sa
The title of Roman Mars's popular podcast, 99 Invisible, actually reveals something crucial about telling compelling stories: helping people put their...
Here are nine of our favorite blogs to bookmark that refresh our understanding of technique, inspire our creativity and expand our storytelling consciousness.
Ever wondered what the formula is for devising a perfect slogan? Simplicity? Memorability? A recent study by Texas Tech University found that creativity,
“We don’t have a choice on whether we do social media, the choice is how WELL we do it.” - Erik Qualman That’s a pretty big statement. But it’s in answer to a pretty big question: Where are today’s customers spending their time?
It's no surprise we consider Apple the Top Storytelling Brand in the world. When it comes to epic journeys, Apple have some storytelling techniques to share
Sarah Morning delivers a speech entitled "The 10,000 Year Clock And The Eternal Coin" TEDx In the spirit of ideas worth spreading, TEDx is a program of local...
Kasia Hein-Peters's insight:
The Long Idea instead of the big idea... New approach to marketing.
What is the Island Institute? Our work at the Island Institute uses literature and story as lenses to help us understand community, place, and belonging – to help give language to the concept of li...
A new year can bring a fresh perspective and optimism. For aspirational professionals, January often comes with a fresh set of goals. You are likely thinking about your goals as you read this.
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