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http://www.ted.com In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spe... 
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Scoop.it!
Conversion psychology is one of the most valuable, yet often overlooked, elements of your marketing strategy. Via Joemktg
Joemktg's curator insight,
December 18, 2014 8:00 PM
I've tagged a few articles in The Marketing Technology Alert with the term "psychology" and I recommend reviewing them as it will have a positive impact on your positioning. 
Juan Alatorre's curator insight,
January 12, 2015 3:06 AM
Perfect for me since it contains information about psychology and business
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See what happens when a marketing company does good. #rCommunity.
Kasia Hein-Peters's insight:
Marketing with a purpose
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Are consumers more likely to buy if they see the price before the product, or vice versa? Uma Karmarkar and colleagues scan the brains of shoppers to find out.
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Cognitive anthropologist Bob Deutsch argues that brands seeking connections with people should be looking to enter their narratives, not their...
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##snippet-99####snippet-179##A version of this post originally appeared on Medium.com.When E. H. Harriman, the of the
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This marketing approach is about pitching your brand to those in the audience who are actually listening -- the ones you can bring real value to.
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You know you need to incorporate content marketing into your digital campaigns, but how do you go about doing so? Via Stefano Principato
Treściwy.pl's curator insight,
December 9, 2014 11:25 AM
Nice set of rules which will help you to prepare Content Strategy
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Content - As you prepare your content marketing strategy for the coming year (and you are preparing one, right?), keep these awesome expert tips and nuggets of valuable advice in mind.
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Unless you’ve had your head under a rock or lived in some remote are, you know how important a sound content marketing strategy is to your ROI. Content marketing is the new SEO, not only scoring bi… Via Stefano Principato
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Storytelling and user experience can no longer be treated separately, Adam Kleinberg writes. Here's how to integrate storytelling into user design.
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With 2015 coming close, what are your content marketing initiatives you need to have for marketing? Discover 3 powerful content marketing strategies for 2015.
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From an explosion in video to brands embracing micro-content, 2014 was a busy year for marketers. Via Brian Yanish - MarketingHits.com
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Content - Ask yourself these questions to better understand your customer segments and make smarter decisions about creating content for them. Via Jeff Domansky
Jeff Domansky's curator insight,
December 16, 2014 11:16 PM
Does content marketing work? Callie Reynolds answers.
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How storytelling is working in B2B and SaaS industries, where past marketing tactics were mathematical, calculated, and much less human than storytelling.
Kasia Hein-Peters's insight:
B2B storytelling
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Kasia Hein-Peters's insight:
How Positive Psychology is changing the way we do market research
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We help our clients build their tribe via the CreativeThunder.co tribe-building triad: 1. strategic websites, 2. visual storytelling, and 3. social media.
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Creating a vision board is probably one of the most valuable visualization tools available to you. This powerful tool serves as your image of the future - a tangible representation of where you are going. It represents your dreams, your goals, and your ideal life.
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Advertising + Science = a new Marketing Model? During the Advertising Week Europe session “The Science of Desire (And How To Create It),” a new marketing model was revealed. Simon White, European Chief Strategic Officer & European Lead of the Institute of Decision Making at DRAFTFCB and Phil Barden, author of DECODED, presented the new model on March 21,…
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Storytelling is one of the most overused and underused techniques at the same time. In this post, we are revealing what storytelling does to our brains.
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Most of the prospective clients we talk to are already engaged in some form of content marketing.
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With customer experience maps, you can learn from the customer's perspective. The craft your content marketing strategy from data analysis and storytelling. Via Pantelis Chiotellis
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In a survey, executives said they want content from brands that is transparent, useful and selfless.
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The Metropolitan Museum of Art (Met) is one of the world's largest and finest art museums. As the the world's largest encyclopedic museum representing 5,000 years of human creativity from every corner of the world, the Met is also the most influentia...
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Jakk Ogden of Content Hero discusses the difference — if there is one — between content and inbound marketing on the blog. Via Brian Yanish - MarketingHits.com
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