Marketing is sometimes perceived as deceitful or manipulative, with a goal to make us buying things that we don’t really need or at unfairly high prices. It may also be viewed in an oversimplified manner, as “common sense” and “creative thinking”, limited to promotional activities and advertisement. On this site I will focus on positive aspects of marketing - changing the world for the better, establishing new trends, providing great customer service, engaging and creating shared value, corporate social responsibility and sustainability. I will also tell you how successful marketing strategies are rooted in understanding human psychology.
Marketing Strategy - How do you position your brand for success? What is the most compelling story you can tell about your business? Those are two of the most substantial questions marketers and ...
Understanding the crucial role that logic & emotion play in engaging the viewer is the key to unlocking the full potential of your video marketing strategy
Experts agree: you blogging is the answer to winning content marketing. But is it really right for you? Learn about a few times blogging isn't necessary and what you're missing out on if you don't have a blog.
It’s Vegas, Baby! And I’m presenting a social media strategy workshop at the Social Media Strategy Summit on 7 Lessons in Creating Fantastic, Creative Content for a group of incredible brands. 7 Le...
Going viral is a dream for most marketers and small business owners. Imagine having something you created being seen by millions of people. Imagine the web traffic, links and potential new business...
The concept of content marketing is constantly evolving and we content marketers will strive to perfect it indefinitely. But currently, some are promoting false ideas about the concept of content marketing and these are sometimes preventing others from having success. Here are 12 common misconceptions about content marketing.
Move over, Martin Scorsese. Marketers are taking their turn in the director’s chair, creating smart and engaging online video content for their brands. It’
At his talk for P.C.M.A.'s Convening Leaders conference, the author and marketing guru shared simple strategies to develop a positive relationship with customers. Everything is the brand of an event.
Did you know that people only remember 20% of what they read? Or that they remember a staggering 80% of what they see? Visual content like images and video is an essential part of making your marke...
Word-of-Mouth: Marketing Podcast - Ford Motor Company's global marketing and digital communications manager, Angie Kozleski, discusses Ford's approach to influence marketing, blogger outreach, event marketing, and social media.
Did you know that we remember 80% of what we see, yet only 20% of what we read? The power of visual content is hard to ignore. And that’s why an infographic is such a valuable piece of content. Not…
In over 500 videos, Google’s Matt Cutts answered the questions businesses asked. TheShortCutts.com abbreviates them all. Want to learn his insight into website content? Start with these seven abbreviated answers and author takeaways.
2015 is going to be another awesome year for content marketing. With 86% of B2C and 91% of B2B marketers using content marketing, we expect these numbers to grow and grow. As more of you marketers come into the content fold, we've got the 10 unbreakable rules for doing it right in 2015. Ready to be awesome? 1. Listen to your audience.
via electronicproducts.com Whether you're doing it through social media analytics or blog comments-section reading or a good old-fashioned focus group, lean in...
JD Schramm, Stanford GSB lecturer in organizational behavior and director of the Mastery in Communication Initiative, presents this workshop specifically des...
Staying on target is one of the biggest challenges with content marketing. Take the time to clarify your big objectives, and then shift your focus to creating a system that supports your success.
Using advanced projection technology, we surprise passers-by with the illusion of an extraordinary time portal opening up before their very eyes. If you have questions...
To get others to buy into your vision, you must take them on a virtual journey to get them to see why the world not only needs your vision of the future, but that it’s inevitable
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