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Good Marketing
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Marketing is sometimes perceived as deceitful or manipulative, with a goal to make us buying things that we don’t really need or at unfairly high prices. It may also be viewed in an oversimplified manner, as “common sense” and “creative thinking”, limited to promotional activities and advertisement. On this site I will focus on positive aspects of marketing - changing the world for the better, establishing new trends, providing great customer service, engaging and creating shared value, corporate social responsibility and sustainability. I will also tell you how successful marketing strategies are rooted in understanding human psychology.
Curated by
Kasia Hein-Peters
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The holiday season presented a number of opportunities to watch family and friend videos and listen to stories. We laughed together as we watched the video of 
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A good story can make or break a presentation, article, or conversation. But why is that? When Buffer co-founder Leo Widrich started to market his product through stories instead of benefits and bullet points, sign-ups went through the roof. Via Rob Duke, Jocelyn Stoller, Alessandro Cerboni
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When people think about knowledge mobilization they often don’t think about storytelling. Storytelling can be seen as unsubstantiated fabrications or even devious. So how can storytelling play a pa...
Kasia Hein-Peters's insight:
Storytelling can explain science
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When it comes to measuring content, it's always difficult to balance intuition with science. But some neuroscientists think there's room to completely turn marketing on its head.
Kasia Hein-Peters's insight:
What do you think about the neuro research versus market research?
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Kasia Hein-Peters's insight:
Very long video... But if you want to listen for almost 1 hour, there are a lot of good insights there...
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Kasia Hein-Peters's insight:
Marketing with a purpose
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Rooted in science and art, proper storytelling is the root of successful marketing. Stories don't just contain information, but they also have the power to influence mood and emotions.
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You can’t remember where you left your keys (on top of the TV), who won the 2007 World Series (Red Sox), or even what you had last night for dinner (hopefully tacos), but quiz someone about their f…
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ANAHEIM UNIVERSITY MBA INTERVIEW WITH: Philip Kotler, SC Johnson & Son Distinguished Professor of International Marketing, Northwestern University J.L. Kello...
Kasia Hein-Peters's insight:
1 hour about marketing with Philip Kotler
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Content is the core of any strong digital marketing strategy, and a strong narrative is the foundation of all good content.
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The word “story” may conjure up memories of bedtime tales told by nightlight that start with “once upon a time.” However, no matter how a story is presented—book, movie,
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Our greedy little brains are hungry for a good story, so if you want to make the sale, forget the data and make a personal connection.
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So what is Neuromarketing? Neuromarketing isabout understanding how our brains work in response to marketing stimuli and using that information to improve designing and marketing our ...
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The power of storytelling, and the use of stories to create an effect, no matter if it's a true or fictive story, simple or extravagant. The principle for st...
Kasia Hein-Peters's insight:
Great marketing campaign, rooted in city cultural history
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How do you tell better stories online? Silicon Valley guru Guy Kawasaki has 7 tips that will help you build awareness and customer engagement
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Kasia Hein-Peters's insight:
Cancer awareness campaign
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Kasia Hein-Peters's insight:
Smart. Respectful
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Adidas on the new rules of content marketing, | Marketing Magazine
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If brands wish to move the needle on the public's perception of them, they must identify the core truths they stand for and tell those stories.
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Peter Guber, chairman and CEO of the Mandalay Entertainment Group, explains how to establish an emotional connection with any audience.
Kasia Hein-Peters's insight:
Be authentic. Be interested, not interesting. Dialog not monologue
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Is your Facebook engagement dropping?Need some inspiration to pump up your Facebook marketing? Via Stefano Principato
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