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"The Golden Age of Web Video" presents 40000 years of storytelling history in four minutes. From the first cave paintings to the latest viral video on smart... 
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They seemed like good ideas at the time... http://www.WatchMojo.com counts down our picks for the top 10 worst marketing mishaps in history.
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Have you ever wondered what makes some marketers so good at selling their product? Read More: Nearest primate relatives also susceptible to marketing spin http://phys.org/news/2015-02-nearest-...
Kasia Hein-Peters's insight:
Positive framing increases sales
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Marketing to health-conscious 'millennials'
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On the south side of Monroe Street in Chicago is the Art Institute. It houses masterpieces from Manet, Picasso, and Warhol. On the north side of Monroe, from November 7-16, was another museum of sorts. This one is called “
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In 2002, Minority Report shared the world of 2054 where retina scans led to instantaneous, customized sales pitches by holograms. We still have almost 40 years to go, but content marketing is helping the future arrive a lot earlier.
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charity: water intends to reinvent the nonprofit from the way it engages the public to the way it distributes and tracks every dollar raised. Learn how this nonprofit became a fundraising and content-publishing phenom without a traditional marketing budget.
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With over 6,400 books written on branding, the subject has gotten complex. Yet simplicity is where the power exists. This video was conceived, written and na...
Kasia Hein-Peters's insight:
The magic of branding...
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NEW YORK, NY, February 12, 2015 – In time for Valentine’s Day, an unprecedented collaboration of leading brands, inc...
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Ola Källenius of Daimler discusses the high-tech and high-touch marketing of an iconic brand. A McKinsey Quarterly article.
Kasia Hein-Peters's insight:
How digital changed Mercedes marketing
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In tangible terms value for business means profit yet content marketing can add value in a number of ways. Some ways are determined and measured by hard statistics whereas others, whilst just as important, are based on building relationships
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Advertising in Spain: painting a positive perspective | Creative Culture Marketing Society blogger
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Online marketing comprises many factors, strategies, and tactics, but all of them share a common end goal: to get more people to buy your products or services.
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http://marketingcloud.com - The customer revolution has begun—and it's never been more important to develop real relationships with your customers. Salesforc...
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Learn how Linkedin content marketing is more than just a channel and why you should be on it. Today, it is a necessary, flourishing content platform.
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Hubspot's Luke Summerfield reveals his strategy when it comes to driving human behavior and optimizing conversion rates as he gears up for SMX West 2015.
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From
hbr
New research suggests that many industries are missing opportunities to connect with customers’ senses.
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[caption id="attachment_4887" align="aligncenter" width="650"] Tambo Blanquillo Case Study[/caption] I'm always fascinated by the various ways people all ove ...
Kasia Hein-Peters's insight:
How a small business can promote itself successfully
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Do you sometimes struggle to come up with new & interesting social media content for your audience? I've listed 15 foolproof ways to get the job done fast.
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The media world is changing. The traditional media such as the New York Times is under threat. Here are 10 content marketing lessons from two upstarts.
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This is your brain. This is your brain on stories (if you saw the US anti-drug ads of the 80′s, you know where I’m coming from). Turns out stories may be also be mind-altering – in a good way. D
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What if businesses could learn to see the world differently? In science, this is something that happens every day. Changing your perspective in order to understand a problem in a new way is part of t…
Kasia Hein-Peters's insight:
Different way to conduct market research
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