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Are you wondering, "How do I get more clients?" If you want to get more customers, you've got to give your prospects warm, fuzzy feelings. In this video, Nat... 
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You’ve heard it before: People work with people they know, like, and trust. Conveying, through your content marketing, who you are and how you work — your personality and that of your business ��… Via Stefano Principato
C. Todd Livengood's curator insight,
February 26, 2015 9:48 AM
"The content marketing utilized to promote your business should be created with the goal of communicating in a way that is personal and therefore trust-building. Your social media updates, blog posts, e-newsletters, web content, presentations — marketing communications across the board — should incorporate various tactics that reinforce confidence in you, and encourage working with your company."
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How to produce a winning marketing podcast in 15 specific, actionable steps from Jay Baer and Convince and Convert. Includes a downloadable presentation.
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The right blend of data and imagination turns creative marketing ideas into real business results.
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Invest in Sales Enablement or Marketing Content? It shouldn’t be an either/or situation. If Marketing and Sales were both aligned to the new buyer journey, the content that marketing created to… Via Stefano Principato
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Why not? | 7 ad campaigns that use reverse psychology successfully and why it worked: http://t.co/ARBnEA0sXo #Marketing #digitalmarketing
Kasia Hein-Peters's insight:
Reverse psychology works for me!
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Want to take your social media to the next level? Here some ways to make your social media posts more visual.
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What makes one post more enjoyable to read or listen to over another? Here are some common elements I've found over the years.
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The red carpet is finally being rolled out for Christians.
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Donated software and technology resources for Canadian charities, nonprofits & libraries
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Using Pixar's creative process, you can produce more innovative content marketing without falling into the trap of "me too" content.
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Marketing has become more about visual marketing. It attracts people to your content and boosts online sharing. Here are 11 visual content marketing tips
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![12 Secrets of the Human Brain to Use in Your Marketing [Infographic] | Good Marketing | Scoop.it](https://img.scoop.it/6pS-YAcZAQ0xkQmybRpfmjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Customer Behavior - Knowing how the human mind processes information and images can help you become a more engaging and effective marketer.
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Content marketing isn’t an option. It’s the anchor that keeps your company bobbing securely in an oftentimes tempestuous ocean of a marketplace. In order for it to do its job you need to make sure you
Kasia Hein-Peters's insight:
It is about a POEM = paid, owned and earned media
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How to create engaging content when businesses are "boring." A SEJ Summit presentation by Mindy Weinstein; liveblogged by Bruce Clay, Inc.
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You need to know your audience's 'frames' in order to craft stories that sell.Laura Petrolino explores Pareidolia, and what it means to brand storytelling.
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As we’re always looking to tell better stories, we think it’s a good idea to consider how our ancestors taught the craft of storytelling: by listening to master storytellers weave their tales. Here are 7 books that will help you to tell better stories. ...
Kasia Hein-Peters's insight:
If you like to read...
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A good story can make or break a presentation, article, or conversation. But why is that? When Buffer co-founder Leo Widrich started to market his product through stories instead of benefits and bullet points, sign-ups went through the roof. Here he shares the science of why storytelling is so uniquely powerful.
Kasia Hein-Peters's insight:
Neuroscience of storytelling
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Jonathan Gottschall, author of "The Storytelling Animal," says science backs up the long-held belief that story is the most powerful means...
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‘Are you experienced? Have you ever been experienced?’ Jimi Hendrix asks listeners this question in the chorus of the title track of The Jimi Hendrix Experience’s classic 1967 LP, Are You Exper…
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Practical Social Proof examples with a focus on how to leverage them for your website via testimonials, reviews & social media in business.
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Global Trust in Advertising and Brand Messages -92% of consumers around the world say they trust earned media followed by online consumer reviews.
Kasia Hein-Peters's insight:
Earned media rule!
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Here’s a question no marketer wants to hear: How are you going to meet your numbers next quarter? Here’s another: How will you plan your next campaign so it knocks one out of the park? These are…
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As content marketing has emerged as the preeminent effective method of reaching new audiences and nurturing prospects towards sales-readiness, marketers have begun to look beyond ebooks, blogs and social posts towards more diverse types of content. Webinars are extremely powerful for drawing in and keeping in touch with prospects. They showcase [...]
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"Feel good" marketing strategy