Marketing is sometimes perceived as deceitful or manipulative, with a goal to make us buying things that we don’t really need or at unfairly high prices. It may also be viewed in an oversimplified manner, as “common sense” and “creative thinking”, limited to promotional activities and advertisement. On this site I will focus on positive aspects of marketing - changing the world for the better, establishing new trends, providing great customer service, engaging and creating shared value, corporate social responsibility and sustainability. I will also tell you how successful marketing strategies are rooted in understanding human psychology.
What if you stopped trying quite so hard with your video content marketing? What if you just told your true story honestly and simply, and with empathy for the authentic problems your customers have? Wouldn't that be a relief?
The psychology of color as it relates to persuasion is one of the most interesting—and most controversial—aspects of marketing. The reason: Most of today’s conversations on colors and...
Smart marketers understand that traditional marketing is becoming less and less effective by the minute, and that there has to be a better way. Enter content...
“Culture eats strategy for breakfast,” management guru Peter Drucker famously said. Etsy, the peer-to-peer e-commerce site for handcrafted and vintage items, is a compelling case in point. The company is reportedly preparing for an IPO this year, aiming to raise $300 million.
Read 37 marketing quotes that will make you look like a rockstar. Quotes from Seth Godin, David Ogilvy, Copyblogger founder Brian Clark, CEO Kurt Uhlir, author Joe Pulizzi and more.
Jo Sabin, marketing communications manager of DesignCrowd, a logo, web and graphic design marketplace, writes in to discuss the ways individuals can make the best use of content marketing — for which brands are increasingly turning to crowdsourcing...
If your content is good and by good I mean straight out of the top drawer, it will bolster your content marketing efforts. Here are 7 steps to epic content
If you are following the online marketing industry, the terms owned media, paid media, & earned media might not be new to you. However, what is the difference between the three and how important are they for your content marketing strategy?
We talk about content marketing strategy and tactics here all the time on the Scribewise Blog, but sometimes it’s easy to forget the reason WHY we spend so much time and energy creating unique, in…
To compete in the digital age, marketers will have to become experts on not only HTML5 and the mobile web, but also on the archetypal software of the human mind.
Akira Kurosawa was a master in so many aspects of filmmaking, but his ability to stage a scene and tell stories visually would give his knack for editing, what some would say was his greatest talent, a run for its money.
I recently presented at a Content Marketing conference on the topic of content marketing personalization. I argued that personalized content was the key to
Content is the foundation and cornerstone of the knowledge web that is driven by search and social networks. Here are the 10 Commandments of content marketing
Can content marketing make a difference? Can branded content help people and move them forward in a positive way? Absolutely. That is why we're excited to partner with Westar Energy on the Imagine Kansas short film series.
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Authentic beats professional? What do you think?