Marketing is sometimes perceived as deceitful or manipulative, with a goal to make us buying things that we don’t really need or at unfairly high prices. It may also be viewed in an oversimplified manner, as “common sense” and “creative thinking”, limited to promotional activities and advertisement. On this site I will focus on positive aspects of marketing - changing the world for the better, establishing new trends, providing great customer service, engaging and creating shared value, corporate social responsibility and sustainability. I will also tell you how successful marketing strategies are rooted in understanding human psychology.
Microsoft CMO Chris Capossela's Convergence 2015 general session focused on Microsoft's marketing transformation – lessons, mistakes, and best practices. As Capossela put it, “there...
Using data alone — or telling stories that focus just on an individual — can backfire. Here are better ways to frame a story that can change people’s minds.
The key words are needs and actions, and the best brand marketers paid attention to their marketing, psychology, and philosophy professors. They have seen through experience that Maslow's Hierarchy of Needs and ...
In the last couple of years, content marketing has been highly successful in drifting away from the traditional ways of producing content through articles and blog posts.
The psychology of social media interaction Tips to increase social media interaction using psychology Because it appeared quickly, social media has developed a reputation by some for being a passing marketing interest, and therefore, an...
In the changing landscape of social networking, you might be wondering if you are getting the most out of your business’s social media community engagement?
You know that blogging is an essential part of content marketing, but the time constraints of a day-to-day work load can mean that the thought of slowing down to write a blog, which may not provide y…...
Blogging may be important for your content marketing, although it is not the only tool. This short article is about creating a post that will have an impact.
New Zealand’s hairiest export and the man who made Ian McKellen wear a pointy hat for 12 years, Sir Peter Jackson, is not only the reigning king of epic adventure movies, he’s also the master of…
persuade [per sweyd] - to prevail on a person to do something, as by advising or urging; to induce to believe by appealing to reason or understanding; to convince.
Little Timmy learns about persuasion in adversiting. Assignment for Applied Psychology. Written and designed by Lori Benoy and Sole Lander. Animation and Sou...
The other day I was eating a terrific sandwich in a café near my office, when I noticed staff members wearing T-shirts saying, "We do business catering." I immediately texted my office manager and told her to...
To get content containing either thought or leadership enter:
To get content containing both thought and leadership enter:
To get content containing the expression thought leadership enter:
You can enter several keywords and you can refine them whenever you want. Our suggestion engine uses more signals but entering a few keywords here will rapidly give you great content to curate.
Your new post is loading...
Scoop.it!
![Color Psychology In Marketing: The Complete Guide [Free Download] | Good Marketing | Scoop.it](https://img.scoop.it/dRZv2-ePfBFNrz9TqeyeEzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
