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A New York bank is the latest Wall Street firm to advertise its role in assisting Detroit. 
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the marketing industry is obsessed with telling stories, but brands need to become story makers, not storytellers, writes david berkowitz.
Kasia Hein-Peters's insight:
Storymaking instead of storytelling
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We all know that a deep understanding of psychology will make us better marketers, but determining exactly where to start if we want to learn more about the psychology of marketing can feel daunting.
Kasia Hein-Peters's insight:
Lots of great resources on psychology of marketing
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The push for visual content seems is only getting stronger. Here are some of our favorite ideas, tips, and tools to help produce great images.
Kasia Hein-Peters's insight:
Very useful if you have to create your own visual content
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What’s the last great movie you saw or book you read? The answer likely pops right into your mind. What’s the last great piece of marketing content that you remember? That answer might not come as quickly. Good story lines undoubtedly connect and stick with audiences, whereas a company’s tagline may not. “I think as marketing and advertising evolves and gets more digital, people are getting completely overwhelmed with the noise of it all. The story line and narrative is.
Kasia Hein-Peters's insight:
How to create great stories
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Marketing articles on this subject tend to offer platitudes, generalities and a flow chart to nowhere. Here, we will offer an actual idea-filled Case Study that will better illuminate new marketing systems....
Kasia Hein-Peters's insight:
An interesting case of very creative content marketing by two artists, who run an interior design company RINEKWALL. I encourage you to go on their website as well.
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Content Marketing: Mass vs. Niche...Which Way Should You Go? - Thought Leadership Leverage - YouTubeContent should be marketed in a niche strategy - you can't be all things to all people (mass marketing) and if you think you can you need to go back to squar...
Kasia Hein-Peters's insight:
Why content marketing is a niche strategy for most of us
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Sometimes the smartest brands use content marketing in a remarkably dangerous and stupid way. Case in point: Coca Cola's recent sneaky gambit, employing nutritionist bloggers to sell the iconic soft Via Jeff Domansky
Kasia Hein-Peters's insight:
Is it good marketing (promoting smaller sizes of a sugary drink) or bad marketing (lack of transparency)?
Jeff Domansky's curator insight,
March 20, 2015 1:16 PM
A big brand marketing and PR fail by Coca Cola. Consumers may be gullible but stupid they are not.
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Any marketing strategist will tell you that integrated communications are crucial to the success of a marketing campaign. What they may not be able to tell you is what “integrated marketing” actu…
Kasia Hein-Peters's insight:
It is good for marketing to be integrated...
CIM Academy's curator insight,
March 23, 2015 6:53 AM
Delivering integrated communications is essential in delivering your marketing message. This article highlights some important tips to consider.
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Leading entrepreneurs, investors and thought leaders explain what impact investing is and why you should care.
Kasia Hein-Peters's insight:
Impact investing is about doing well by doing good. What do you think about this approach?
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The world’s leading marketing experts must accept the challenge to turn the SDGs into a global brand, says Denise Young and Owen Gaffney.
Kasia Hein-Peters's insight:
How to promote Sustainable Development Goals?
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Content marketers often pay lip service to the need to understand their customers in order to create great content. And, increasingly, many of them don’t just talk the talk, they also try to walk t…
Kasia Hein-Peters's insight:
Understanding your customers is critical for any marketer, including content marketers.
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Few series have withstood time like James Bond. Not only has the series withstood the test of time, it’s beaten it! Have youseen the numbersfor the latest Bond flick?
Kasia Hein-Peters's insight:
The marketing success of James Bond, 50-years old brand
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Be it the Dove Sketches, Kan Khajura Tesan or Help a child reach 5, Unilever has looked at being a force for good, purposeful and helping improve lives of their consumer.
Kasia Hein-Peters's insight:
How marketing can have a positive impact on people's lives
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Psychology influences digital marketing success. Most marketers haven't considered the fact that psychology is a big part of advertising.
Kasia Hein-Peters's insight:
A few useful tips
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CASE STUDY: How to write a post that receives 10,199 visits in 30 days without spending a penny.
Kasia Hein-Peters's insight:
A very good example described in details. May help you to increase the traffic on your blog.
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The Big Rethink US 2015 March 5th / New York, NY Stories can come from numbers. But what's the limit of data? What can it do and what it can't do? Kevin Brad...
Kasia Hein-Peters's insight:
Data visualization that you need to see...
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Are you looking for ways to make your company stand out from the crowd? Have you considered the underused storytelling technique? Images and video are great for marketing as they’re quick to view ...
Kasia Hein-Peters's insight:
A nice story about storytelling...
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Promote your content marketing by dividing your audience up into segments. You must understand the difference between PR and promotion to make it work.
Kasia Hein-Peters's insight:
Promotion vs. PR to create a successful blog
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Content is a simple word that has become a marketing strategy. Advanced content marketing impacts SEO, creates brand awareness at velocity when it goes viral.
Kasia Hein-Peters's insight:
Very interesting case study of content marketing
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You’ve spent days, weeks, months building your content marketing strategy, you’ve kicked off your content campaign, predicted a wave of interest, engagement and (most importantly) leads to find��…
Kasia Hein-Peters's insight:
How to create your buyer personas and then use them for your content marketing
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Using visual content marketing as part of your content marketing toolkit is a must. Visual images capture attention more than anything else.
Kasia Hein-Peters's insight:
How top brands do it
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Biologists appreciate how millions of tiny parts fit together to make the whole work. Great content marketers understand quality content comes from dozens of small, unseen choices, tactics, and techniques. Here are five great examples.
Kasia Hein-Peters's insight:
A few great examples of content marketing. Enjoy!
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Finding a balance between the opposing factors of quality & efficiency is no easy task, but these content marketing tools can help you achieve equilibrium.
Kasia Hein-Peters's insight:
Tools, which will help you to be more efficient in creating and distributing your content marketing.
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Which tools are best to move your audience from clicks to conversions?
Kasia Hein-Peters's insight:
How to measure the impact of your content marketing
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Stories about Detroit are used by some brands in their advertisement. I think that they appeal to American psyche and pioneer spirit, as they are about resilience and emerging from a disaster, stronger.