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This article by Ekaterina Walter gives you powerful examples of how brands are leveraging the power of storytelling to mobilize its brand advocates. 
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A look at what a handful of social media psychology studies can teach us about social media behaviors, ourselves and our marketing.
Kasia Hein-Peters's insight:
Psychological insights may help you in creating better marketing communication...
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From
hbr
Three trends are driving demand for marketers who listen more than they talk.
Kasia Hein-Peters's insight:
I can relate to this...
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Likeable founder Dave Kerpen personally responds to thousands of Tweets, emails, and messages every day. Crazy, or genius?
Kasia Hein-Peters's insight:
What behaviors on social media will help you to build a customer's base.
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You’ve spent days, weeks, months building your content marketing strategy, you’ve kicked off your content campaign, predicted a wave of interest, engagement and (most importantly) leads to find…nothin... Via Pantelis Chiotellis
Kasia Hein-Peters's insight:
Again a post about personas and their creation. Good read.
Nomad Communications's curator insight,
March 23, 2015 11:33 AM
Build it and will they come? Maybe, but maybe is not a strategy
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True to his native Ireland, my Pop-Pop always knew had to tell a great story – anytime and anywhere. And I’m not just talking about the traditional folklore of leprechauns, faeries, changelings,…
Kasia Hein-Peters's insight:
About the art of storytelling, based on Budweiser ad example
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Like fellow genre icon Stephen King, Ray Bradbury has reached far beyond his established audience by offering writing advice to anyone who puts pen to paper.
Kasia Hein-Peters's insight:
These pieces of advice can be useful for bloggers, not only for writers...
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Five reasons why data and analytics-based stories are important to organizations, and four reasons why so many people and organizations do it badly or not at all.
Kasia Hein-Peters's insight:
"Five reasons why data and analytics-based stories are important to organizations, and four reasons why so many people and organizations do it badly or not at all."
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Our attention span as humans is decreasing each year. It's now shorter than the ordinary goldfish. Depending on the source our attention span is roughly between 2.5 seconds and 6.5 seconds. For an average goldfish it's 9 seconds. We are visual beings. Ninety percent of what's communicated to our brain is visual. Audio is important, but language [...]
Kasia Hein-Peters's insight:
I don't quite buy this goldfish example, but visuals are indeed critically important for any marketing tactic
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Kasia Hein-Peters's insight:
Useful advice
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Do your headlines capture the attention of the right people? This article shares four ways to craft stronger headlines to engage your readers.
Kasia Hein-Peters's insight:
Do you have an issue with boring headlines? Here is a guide to making them more appealing.
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From
moz
Creating and promoting content isn't worth the effort if you haven't made sure it's the right content for your audience. This post offers several tools and tips to help you figure out where your time is best spent.
Kasia Hein-Peters's insight:
Good advice! Worth keeping for reference
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From
hbr
“You’re always going to be faced with the fact that the great majority of people will buy on price. Via Alejandro Gutierrez
Alejandro Gutierrez's curator insight,
March 21, 2015 11:45 AM
“You’re always going to be faced with the fact that the great majority of people will buy on price" |
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TD Bank gave 24 customers $30,000 and 24 hours to work miracles in their communities. Here's what you can learn from their viral success.
Kasia Hein-Peters's insight:
TD Bank is helping communities through their marketing campaign
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From
medium
Thoughts on Jay-Z, rap music, and why all content marketers should be collaborators
Kasia Hein-Peters's insight:
Collaboration can enhance your content...
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Learn how to use the psychology of excitement to make your marketing more engaging.
Kasia Hein-Peters's insight:
How to create the feeling of excitment
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How to Be a Storyteller | Convince and Convert: Social Media Strategy and Content Marketing Strategy
Good stories are how we convince preoccupied consumers we're worth their time. These five steps will get you started with storytelling. Via José Carlos
Kasia Hein-Peters's insight:
How to be a storyteller?
's curator insight, March 23, 2015 7:11 AM
I like this article because it forces you to answer questions that immediately help you realize you do have stories to tell.
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After months of hard work, your new B2B research report is set to launch. Get 8 ways to use public relations to fuel the content fire you have already started.
Kasia Hein-Peters's insight:
Public relations and marketing working together...
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Here is an interesting infographic I found on the Neuroscience of Storytelling...
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A carefully crafted message allows audiences to relate to a brand’s story and keeps them coming back for more.
Kasia Hein-Peters's insight:
4 tactics include: helping audiences to identify with the brand, inviting them into the story, creating and resolving conflict and creating narrative patterns.
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Adopt a data culture to back your storytelling.
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The companies that killed it with content this year were smaller, fast-growing businesses while more Fortune 500 brands failed big in 2014. It begs the question: Why do big brands suck at content marketing?
Kasia Hein-Peters's insight:
The Verizon example is a lesson about the need for transparency...
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Don't underestimate content marketing for healthcare providers. Here are stats and tips on how content brings success to the healthcare industry.
Kasia Hein-Peters's insight:
This is a good overview and guidance of content marketing for healthcare providers
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Healthcare marketing isn't easy. If you are a healthcare provider, you'll need to learn these 4 truths to make sure your content is successful.
Kasia Hein-Peters's insight:
Content marketing may play an important role in the healthcare industry
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Is negative marketing a no-no? 5 Negative Marketing Techniques to Make a Positive Impact:
Kasia Hein-Peters's insight:
Do you think that these negative techniques would work?
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Amazing stories...