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…that can be applied to anyone who creates content (so…everyone). Here are my lessons learned at the Intelligent Content… Via Jeff Domansky
Kasia Hein-Peters's insight:
Smarter, more effective content marketing 
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Jump start your visual storytelling strategy and create content that goes well beyond aesthetics, here…
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We are excited to announce the release of Positive Spin, a digital educational tool that uses the power of personal stories and video to raise awareness about the HIV care continuum and to encourage people living with HIV to get into treatment. The AIDS.gov team worked with our Federal colleagues, healthcare professionals, people living with...
Kasia Hein-Peters's insight:
Storytelling for HIV prevention
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"The Golden Age of Web Video" presents 40000 years of storytelling history in four minutes. From the first cave paintings to the latest viral video on smartphones, storytelling is in our human...
Kasia Hein-Peters's insight:
The history of storytelling
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Kasia Hein-Peters's insight:
UN first ever social media summit. Long but worth watching.
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What's in a name? Strange, memorable and brand names with buzz work on a crowded web. So, how to create brand names and domain names that stick?
Kasia Hein-Peters's insight:
Creating a brand name is not an easy task. Read and follow the steps.
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Advertising and marketing are fixated with changing the way we think about a brand rather than changing the way we buy
Kasia Hein-Peters's insight:
Behavior may be even more important than emotions
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Kasia Hein-Peters's insight:
Coke yet again became part of popular culture ;-)
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Have you ever noticed how fast food companies all seem to make use of the same basic color palette? The industry is dominated by red and yellow, and the few brands that don’t use those colors make use of orange, pink, and other warm, bright colors.
Kasia Hein-Peters's insight:
Yet another article on the psychology of color, this time as it applies to websites.
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The best ideas on Psychology and Marketing from the latest researches published worldwide on the most important scientific journals.
Kasia Hein-Peters's insight:
"Paper Has a Great Future" commercial ;-)
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From
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Consumers online behaviour has changed. They make split-second decisions based on visual content. Here are the 10 new rules of visual content marketing Via Neil Ferree
Kasia Hein-Peters's insight:
Follow these rules...
Neil Ferree's curator insight,
March 24, 2015 3:00 PM
The law of credibility states that your customers must be willing to stand by your brand by publicly aligning themselves with it. In layman terms, if your customers are posting images and sharing their experiences, they should be linking back to you or tagging you in their social media updates.
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Want to understand your audience, where they are talking, and what they're interested in? We show you how, and much more in these content marketing tips
Kasia Hein-Peters's insight:
If you can afford social listening, it is a great thing to do
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A few months ago, I wrote an article about storytelling’s newfound renaissance. It seems to me that the term “storytelling” gets thrown around in marketing departments without much thought to what it ...
Kasia Hein-Peters's insight:
How to use storytelling...
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Ready to look beyond consumerism? A new online movement is helping people to band together, share their resources, and get by with less
Kasia Hein-Peters's insight:
Do you participate in sharing economy? Share your experience...
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by Kimberly Nevala Here’s the conundrum. Our ability to influence change is proportional to our ability to alter people’s perceptions and motivate action. Generally, doing so requires evidence. But our ability to provide convincing evidence is, paradoxically, often stymied by the inscrutable analytic methods which generate that evidence. Not to mention the nature of the…Read more →
Kasia Hein-Peters's insight:
The story enhances your data and increases your influence
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The New York Times is a 150 years old. So you don't expect it to be a content marketing pioneer. Here are lessons from a leaked report that may surprise you.
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Frank Toskan tends to shy away from the media and rarely boasts about his success, even though he was responsible for opening some 300 MAC Cosmetics stores worldwide in just 15 years.
Kasia Hein-Peters's insight:
M.A.C. story. Interesting.
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Storytelling as a content marketing strategy certainly made its mark in 2014 as the pharma industry recognized the need for simpler, more interesting ways of engaging with customers. This trend is set to continue, with Blue Latitude, the strategic marketing consultancy, ranking storytelling as one of the top seven predicted trends in pharma marketing for 2015. We explore why storytelling can be such a powerful marketing tool for gaining the attention of key stakeholders within healthcare.
Kasia Hein-Peters's insight:
Storytelling in the pharmaceutical industry...
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How do you redefine a brand after 25 years? American Dance Institute confronted this to give fresh new meaning to their brand. They found the Untold Story.
Kasia Hein-Peters's insight:
Telling the brand story - a case study of American Dance Institute
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One of my favorite shows is House Of Cards. And in my excitement for last year's Content Marketing World, I answered WTF does Kevin Spacey Know About Conte
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If trust is the primary driver of content sharing, why aren't we focusing more of our marketing efforts on content that creates trust?
Kasia Hein-Peters's insight:
Build trust, not traffic
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Starbucks is at the center of a social media firestorm as a result of its Race Together campaign.
Kasia Hein-Peters's insight:
Controversy continues around the Race Together Starbuck's campaign
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The powerful psychology behind marketing to people in their mother tongue http://t.co/joQcP16cU6 #marketing #advertising
Kasia Hein-Peters's insight:
The emotional power of mother tongue
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Getting people to the parks was the mission a century ago. Now it’s putting visitors to work in the name of science.
Kasia Hein-Peters's insight:
How marketing improved American National Parks
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Follow these suggestions to take your marketing strategy to the next level.
Kasia Hein-Peters's insight:
Lots of good advices...
CIM Academy's curator insight,
March 27, 2015 5:22 AM
Developing content marketing strategy is essential and this article outlines a seven step process to help achieve this. |
Smarter Content Marketing...