Good Marketing
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Good Marketing
Marketing

Good Marketing

Marketing is sometimes perceived as deceitful or manipulative, with a goal to make us buying things that we don’t really need or at unfairly high prices.  It may also be viewed in an oversimplified manner, as “common sense” and “creative thinking”, limited to promotional activities and advertisement. On this site I will focus on positive aspects of marketing - changing the world for the better, establishing new trends, providing great customer service, engaging and creating shared value, corporate social responsibility and sustainability. I will also tell you how successful marketing strategies are rooted in understanding human psychology.
Curated by Kasia Hein-Peters
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Rescooped by Kasia Hein-Peters from Social Media, SEO, Mobile, Digital Marketing
March 30, 2015 4:52 PM
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8 Absolutely Brilliant Content Marketing Innovations from the World’s Best Brands

8 Absolutely Brilliant Content Marketing Innovations from the World’s Best Brands | Good Marketing | Scoop.it
From www.contentmarketinginstitute.com - March 30, 2015 9:41 AM
When it comes to innovation, power, and masterful content marketing, these eight B2B and B2C brands are the ones to watch. Why? So you can learn and imitate.

Via Kamal Bennani
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Kasia Hein-Peters's insight:

It is brilliant indeed!

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Yukitoshi Fujimoto's curator insight, April 1, 2015 10:42 PM

IBMやマイクロソフト、ディズニーなどのコンテンツ・マーケティングの実例を解説。ビジュアルも豊富で分かりやすくなっています。（Ｆ）
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Scooped by Kasia Hein-Peters
March 30, 2015 10:53 AM
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LinkedIn Content Marketing - Insights From BuzzSumo Data

LinkedIn Content Marketing - Insights From BuzzSumo Data | Good Marketing | Scoop.it
From buzzsumo.com - March 29, 2015 8:30 PM
LinkedIn is an increasingly important platform for B2B content marketers. The platform is clearly taking content marketing seriously with its acquisition of Slideshare and the development of its Pulse platform for long form content.
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Kasia Hein-Peters's insight:
About the use of LinkedIn as a content marketing platform
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March 29, 2015 4:53 PM
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Better Marketing Through Stories (with Sean Platt)

From www.youtube.com - March 28, 2015 10:07 PM
Here's what writing five million words and 50 books will teach you about how to use stories in your marketing... MORE VIDEOS and GOODIES: http://www.jeffwalker.com/blog LAUNCH YOUR ...
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Kasia Hein-Peters's insight:
Marketing of stories
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March 29, 2015 2:12 PM
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The Psychology of Stories: The Storytelling Formula Our Brains Crave

The Psychology of Stories: The Storytelling Formula Our Brains Crave | Good Marketing | Scoop.it
From blog.hubspot.com - March 29, 2015 9:54 AM
Learn why our brains go nuts for a good yarn -- and how you can recreate it in your marketing.
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Kasia Hein-Peters's insight:

READ to develop your story

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March 29, 2015 12:44 PM
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Here's Why Companies Are Desperate To Hire Anthropologists

Here's Why Companies Are Desperate To Hire Anthropologists | Good Marketing | Scoop.it
From www.businessinsider.com - March 29, 2015 12:44 PM
Companies live and die by how well they understand their customers. Know who's good at understanding people? Social science.
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Kasia Hein-Peters's insight:

Ethnographic research provides deeper insights into people's aspirations and motivations. It helps to understand emotional and subconscious factors influencing customer's choices. Finally, it helps you to develop a better content, considering all of the above.

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March 29, 2015 7:07 AM
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Big Companies with Social Media Strategies You Can Emulate

Big Companies with Social Media Strategies You Can Emulate | Good Marketing | Scoop.it
From articles.bplans.com - March 29, 2015 7:07 AM
Social media has become one of the most important marketing channels available. What can you learn about social media marketing from top brands?
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Kasia Hein-Peters's insight:

3 nice examples of good marketing

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Jeff Oskin's curator insight, March 31, 2015 1:47 PM

Great thoughts on some of the most memorable social media campaigns out there. What to take away: as always, being a little bit different makes you noticeable in a sea of similarity.
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March 29, 2015 6:49 AM
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10 Awesome Online Marketing Tools For Content Marketing | Listly List

From list.ly - March 28, 2015 5:11 PM
Content marketing lets you reach a wide audience, without throwing your products and services in their face. But let's be honest,** it takes a lot of time and effort**. These 10 tools will help you work smarter, not harder.
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Kasia Hein-Peters's insight:

Very useful tools!

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March 28, 2015 5:09 PM
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Video is Essential to Great Content Marketing: Interview with Pulse Network [VIDEO]

Video is Essential to Great Content Marketing: Interview with Pulse Network [VIDEO] | Good Marketing | Scoop.it
From www.socialmediatoday.com - March 28, 2015 5:00 PM
When it comes to content marketing, video is vital. Your customers and potential customers are watching and sharing more video than ever.
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Kasia Hein-Peters's insight:

Why I am not doing more videos????

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March 28, 2015 4:52 PM
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Top Six Email Marketing Trends You Need to Keep Pace With

Top Six Email Marketing Trends You Need to Keep Pace With | Good Marketing | Scoop.it
From www.marketingprofs.com - March 28, 2015 4:52 PM
Email Marketing - Email marketing is likely a vital part of you marketing strategy. You'll need to keep up with these email trends if you want your marketing to remain relevant.
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Kasia Hein-Peters's insight:

6 email trends to watch

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March 28, 2015 3:06 PM
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Humanizing Big Data: The Smart Guide to Tracking Customers

Humanizing Big Data: The Smart Guide to Tracking Customers | Good Marketing | Scoop.it
From smallbiztrends.com - March 28, 2015 1:57 PM
Data has always been an important part of running a business. It helps managers and owners determine...
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March 28, 2015 2:53 PM
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Conference for Positive Marketing - Humanism rising! - Steve's Blog

Conference for Positive Marketing - Humanism rising! - Steve's Blog | Good Marketing | Scoop.it
From srappaport.com - March 28, 2015 1:43 PM
4th Annual Conference for Positive Marketing was a refreshing and stimulating conference concerned with humanism in business.
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Kasia Hein-Peters's insight:

It is the conference which I really wanted to attend, but finally couldn't...

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March 28, 2015 9:03 AM
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50 Of The Best Email Marketing Designs We've Ever Seen (And How You Can Create One Just As Good)

50 Of The Best Email Marketing Designs We've Ever Seen (And How You Can Create One Just As Good) | Good Marketing | Scoop.it
From getprismatic.com - March 28, 2015 8:44 AM
In fact, the reality is quite the opposite. By the end of next year, it’s expected that the total number of worldwide email accounts will increase to over 4.3 billion. Like it or not, we live in a time where people like to email.
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Kasia Hein-Peters's insight:

Well designed email campaign is more effective, not surprisingly...

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March 28, 2015 8:51 AM
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7 Hacks to Generate Highly Shareable Content -

7 Hacks to Generate Highly Shareable Content - | Good Marketing | Scoop.it
From anthonychatfield.com - March 28, 2015 8:45 AM
Good content resonates. It crosses editorial lines and finds an audience in places you may not expect. But “good” content doesn’t necessarily mean “shareable” content.
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Kasia Hein-Peters's insight:

How to create a viral content

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Scooped by Kasia Hein-Peters
March 30, 2015 4:47 PM
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Alternative economy: the rise of social innovation in Berlin - The Guardian

Alternative economy: the rise of social innovation in Berlin - The Guardian | Good Marketing | Scoop.it
From www.theguardian.com - March 30, 2015 8:00 AM
The German capital is fast gaining a reputation as a creative hub for sustainable and social businesses, making the most of cheap working spaces
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Kasia Hein-Peters's insight:

How Berlin supports social business

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March 30, 2015 10:47 AM
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Susan Sontag on Storytelling, What It Means to Be a Moral Human Being, and Her Piercing Advice to Writers

Susan Sontag on Storytelling, What It Means to Be a Moral Human Being, and Her Piercing Advice to Writers | Good Marketing | Scoop.it
From www.brainpickings.org - March 30, 2015 8:30 AM
"Love words, agonize over sentences. And pay attention to the world." Susan Sontag (January 16, 1933–December 28, 2004) spent a lif
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Kasia Hein-Peters's insight:
Storytelling by a writer...
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March 29, 2015 2:30 PM
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What Are Your Content Marketing Values?

What Are Your Content Marketing Values? | Good Marketing | Scoop.it
From info.tmrdirect.com - March 29, 2015 2:16 PM
Does the value provided by your company reflect the values expressed in your content marketing?
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Kasia Hein-Peters's insight:

You need to make sure that your values are reflected in your business and in your marketing communication...

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Scooped by Kasia Hein-Peters
March 29, 2015 2:09 PM
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Using Consumer Psychology to Guide Your Digital Marketing

Using Consumer Psychology to Guide Your Digital Marketing | Good Marketing | Scoop.it
From www.skyword.com - March 18, 2015 9:24 AM
How does consumer psychology affect your business? In more ways than you think. Learn how to adjust your marketing message to resonate with your buyers.
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Kasia Hein-Peters's insight:

It's good to know psychology and how it can be used for your marketing strategy

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March 29, 2015 7:12 AM
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25 Quotes to Inspire Your Video Marketing [SlideShare] - Vidyard

25 Quotes to Inspire Your Video Marketing [SlideShare] - Vidyard | Good Marketing | Scoop.it
From www.vidyard.com - March 29, 2015 2:52 AM
We all need a little poke of motivation every once in a while. Happens to the best of us. Today's poke comes from 25 quotes about video, content, and life.
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Kasia Hein-Peters's insight:

Nice quotes!

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March 29, 2015 7:00 AM
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Why Blogging Should Be Part of Your Marketing Plan

Why Blogging Should Be Part of Your Marketing Plan | Good Marketing | Scoop.it
From www.morrisonsocialmedia.co.uk - March 29, 2015 3:09 AM
Marketing plans come in all shapes and sizes. But one thing all business marketing plans have in common is that they can benefit a great deal from blogging.
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Kasia Hein-Peters's insight:

I agree that blogging could be a very effective way to connect with people.

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Jeff Oskin's curator insight, March 30, 2015 9:07 AM

Blogging doesn't have to be complicated. Interesting post about the things you can consider when writing a post for your blog, and the benefits to posting good content often.
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Scooped by Kasia Hein-Peters
March 28, 2015 5:12 PM
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What Wearables Mean For Your Content Marketing Strategy

What Wearables Mean For Your Content Marketing Strategy | Good Marketing | Scoop.it
From blog.visual.ly - March 28, 2015 5:00 PM
What Wearables Mean For Your #ContentMarketing Strategy http://t.co/T7ssgMNOQA #smm
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Kasia Hein-Peters's insight:

Wearables - the next shiny object in marketing and promotion :-)

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March 28, 2015 5:03 PM
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Leveraging Psychology in Digital Marketing

From www.slideshare.net - March 28, 2015 4:58 PM
Marketers are constantly seeking to engage with their buyers and drive actions that help buyers move rapidly through their customer lifecycle. They do this by …
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Scooped by Kasia Hein-Peters
March 28, 2015 3:13 PM
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6 Ways to Put Context into Your Content Marketing

6 Ways to Put Context into Your Content Marketing | Good Marketing | Scoop.it
From www.artofinbound.com - March 28, 2015 3:08 PM
Putting content into the context of the people you want it to reach is a powerful marketing method.
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Kasia Hein-Peters's insight:

Good advice for all content marketers

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March 28, 2015 2:58 PM
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Liz Urbic: How Apple Successfully Fuses Psychology and Marketing

From lizurbic.blogspot.fr - March 28, 2015 1:54 PM
Excellent read -

How Apple Successfully Fuses Psychology and Marketing http://t.co/juWNiBGD5V
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Kasia Hein-Peters's insight:

I also admire Apple marketing skills. The only tactic, which I do not support, is creating the feeling of scarcity - this is basically manipulation of a customer. Not a good marketing, Apple!

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Scooped by Kasia Hein-Peters
March 28, 2015 9:08 AM
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From Starbucks to Lululemon to New Coke: When corporations blunder - NOLA.com

From www.nola.com - March 27, 2015 8:05 AM
NEW YORK -- It was a tempest in a coffee cup. Mega coffee chain Starbucks wanted to spark a conversation about race when it asked baristas to write "Race Together" on customers' cups as part of a broader effort, but people standing...
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Kasia Hein-Peters's insight:

These examples of bad marketing are result of not understanding the customers.

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March 28, 2015 9:01 AM
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Understanding Consumers' Emotional Fingerprint: Why Sentiment Is Misleading - Marketing Land

Understanding Consumers' Emotional Fingerprint: Why Sentiment Is Misleading - Marketing Land | Good Marketing | Scoop.it
From marketingland.com - March 27, 2015 9:14 AM
Columnist Rick Miller believes marketers need to move beyond sentiment analysis and instead take a deeper look at consumers' emotions.
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Kasia Hein-Peters's insight:

Emotions are worth more than sentiment

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