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Marketing content is growing ever more competitive. Blogging has become incredibly sophisticated, with businesses using stunning visuals and beautifully si Via Joemktg 
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When it comes to innovation, power, and masterful content marketing, these eight B2B and B2C brands are the ones to watch. Why? So you can learn and imitate.
Kasia Hein-Peters's insight:
Very interesting case studies to learn from
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You can't reach your goals until you capture your audience's fleeting attention. Here's how.
Kasia Hein-Peters's insight:
How attract people to your content - a few very useful tips
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About this presentation Jay O'Callahan has the rare distinction of traveling the world telling stories. Here, he introduces us to the power of storytelling -- that most human, and ancient,...
Kasia Hein-Peters's insight:
Interesting story about Jonathan...
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The explosion of social media has forced marketers to temporarily place the market economy aside, and start relating to customers within a gift economy.
Kasia Hein-Peters's insight:
Marketing through giving gifts
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Over 7,000 of the best and brightest in digital marketing attended Adobe Summit. Hear FEED Projects' Lauren Bush Lauren inspiring message about combining bus...
Kasia Hein-Peters's insight:
Fighting hunger through marketing
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From
skift
Switzerland Tourism teamed up with National Geographic Traveler to develop a content platform on the Nat Geo website highlighting the newly created Switzer
Kasia Hein-Peters's insight:
Marketing Switzerland together with National Geographic
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Brands aren't just for products anymore. Cities and towns need them to succeed, too.
Kasia Hein-Peters's insight:
How to brand a community...
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() How do you sell shoppers on duck, a product that’s served in many restaurants but that many people do not feel comfortable cooking at home? That was the challenge for U.K.-based design consultancy Elmwood after packaged-foods maker Gressingham Foods asked it to recast its brand identity as premium but accessible.
Kasia Hein-Peters's insight:
New approaches to packaging are based on neuroscience
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Psychology Influences Digital Marketing success. Marketers must make efforts to understand the psychology of their prospects and current customers.
Kasia Hein-Peters's insight:
Psychology can explain how and why people react to your marketing tactics
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Content marketing has emerged as a powerful medium in the digital age; a way for brands to tell their stories - to build trust and help people connect with them and their product.
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Five storytelling tips from Coca-Cola's top European marketer. From PR Week
Kasia Hein-Peters's insight:
Coca-Cola academy of content marketing ;-)
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Doing good can lead to #marketing success. Find out how: http://t.co/WU4aHYJ3jZ @iMediaTweet @mickteg
Kasia Hein-Peters's insight:
Are you in the business of doing good?
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ding to ForbesWhen you look at internet marketing, there is perhaps no single area that evolves faster or changes more frequently than content.
Kasia Hein-Peters's insight:
Content marketing trends according to Forbes
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Gay Flashman outlines the content marketing tips Joe Pulizzi offered at Social Media Marketing World in San Diego.
Kasia Hein-Peters's insight:
I especially like the point about being patient...
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a/b testing, split testing, multivariate testing, all great tools for conversion optimization. Read here all about the latest research and insights.
Kasia Hein-Peters's insight:
Another article about colors... Nice infographic
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Trying to pitch your content to various editors/publications? Columnist Kelsey Libert explains how you can use psychological principles to achieve greater success.
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When I give advice to CMOs about new social marketing strategies, I often hear the same initial response: But nobody wants to come to my website.
Kasia Hein-Peters's insight:
No free social media anymore...
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How Brand Storytelling Can Create More Buzz for Your Brand Your brand has a story to tell whether you are just in the beginning stages of your marketing or are well established.
Kasia Hein-Peters's insight:
Story about fishing...
Nassima Dahmani's curator insight,
April 7, 2015 10:37 AM
Week 4 Storytelling… it happens on an everyday basis and sometimes we do not even realize it. The clothes we wear, the hairstyle we have, etc. they are all telling others a story. That story is the story about you. People judge you based on how you deliver yourself and these judgements will be quick and before the person even talks to you. The same thing happens with businesses. They are able to post on social media a story about themselves, using videos and pictures to capture your attention, and talk to you about their personality and what they do. Whole Food Market does a great job at capturing the customer’s attention and giving them a brief background about the company and how they started. An individual can either relate to this and like the company or keep scrolling thru their newsfeed and ignore it. It is up to Whole Foods Market to make it as appealing as possible to every person that sees this story. They will want to fall in love with the company and visit it based off of the story. After taking and environmental sustainability course at Carleton, this story really appealed to me because of their sustainability efforts Whole Foods Market is trying to do. This is a great way of advertising without really advertising. There was no sales pitch going on or a laundry list of promotions. Just a story.
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Blog post at Right Mix Marketing :
Kasia Hein-Peters's insight:
Fun in marketing campaigns is, well, fun...
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When presenting Content Marketing or Agile Marketing topics to marketing associations, I often ask two questions. The first question is, “How many folks consider themselves Content Marketers or a…
Kasia Hein-Peters's insight:
Personas help you to focus on a specific audience and optimize your content for this audience. Just remember that you need to know your customers well in order to create personas.
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From
www
With access to broad distribution channels, it's easier than ever to create and distribute great content.
Kasia Hein-Peters's insight:
How to tell and distribute great stories
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![From Good to Epic: The Principles of Journalism Applied to Content Marketing [SLIDESHARE] | Good Marketing | Scoop.it](https://img.scoop.it/8cpeeJzvGnG-QysBtEj1aDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Plenty of so-called journalistic practices have already infiltrated marketing departments and agencies around the world.
Kasia Hein-Peters's insight:
What we can learn from journalists
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When almost every company is using content to capture attention, it’s often the creative brands that are able to rise above the noise.
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The Content Marketing Academy became LinkedIn's largest content marketing group in under a year. What lessons can marketers take away from it?
Kasia Hein-Peters's insight:
How to build a thriving LinkedIn group
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