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These innovators are connecting with consumers, colleagues and investors on an emotional level. 
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A study by researchers from Stanford found that when the concept of the divine was used in advertising, consumers’ appetite for risk-taking increased.
Kasia Hein-Peters's insight:
Interesting, but I am not sure if relevant... unless you sell "risky behaviors without moral connotations"...
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No one cares about your marketing goals. But everyone likes a good story.
Kasia Hein-Peters's insight:
The future is storytelling
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You can't talk about Game of Thrones without talking about storytelling: the television show, based on George R.R. Martin's epic book series, is known for its gasp-inducing plot twists, bloody murders, and well-developed characters.
Kasia Hein-Peters's insight:
Good examples to follow
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Learn the three factors of human behavior, and how they can help you design landing pages that are persuasive and convert at a higher rate.
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Want to generate content ideas that work, every time? Learn how to turn your data into ideas.
Kasia Hein-Peters's insight:
Tips from the pro
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Through a Twitter campaign and their own body-positive ads, these students are encouraging tweens and teens to accept themselves just as they are.
Kasia Hein-Peters's insight:
I support this cause wholeheartedly
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From
www
Make your communication targets the hero of the story, and you can become a marketing Jedi Master. http://t.co/7zpmkxQt3W #marketing #hero
Kasia Hein-Peters's insight:
One way to create an interesting story
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Nostalgia is a powerful emotion that could result in serious sales for your ecommerce company. So, how can you tap into that?
Kasia Hein-Peters's insight:
Emotions help to connect with customers
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Product marketing is a tough job.You need to distill everything your company does into a clear value proposition, and the messaging you create is foundational to your sales, engineering, customer, s…...
Kasia Hein-Peters's insight:
Good ideas indeed
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Exceptionally great marketing motivates people. The world’s best marketers are experts in tools and techniques, but they’re also well-versed in behavioral psychology. They understand what makes p…
Kasia Hein-Peters's insight:
Marketers should know principles of behavioral psychology
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These are 25 great content curation and marketing tools that are meant to help you find, sift, organize and share relevant information with your readers and
Kasia Hein-Peters's insight:
Useful tools indeed
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Content - Most people tend to trust non-salesy content that businesses post on their corporate, social, and other sites to educate prospects and customers. People may start out believing what you have ...
Kasia Hein-Peters's insight:
These points are obvious, but worth remembering anyway
C. Todd Livengood's curator insight,
April 10, 2015 7:26 PM
"By listening to your readers and having a finger on the world's pulse, you can avoid having content taken out of context or being seen as tone deaf—all of which can damage your credibility and undo all your great work." |
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Create a winning emotional social media campaign Connecting your product or service with emotion is one of the best ways to make...
Kasia Hein-Peters's insight:
Emotions can move people to action...
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If you thought it was impossible for The Martin Agency's "Wonderfilled" campaign for Oreo to get even more twee, think again.
Kasia Hein-Peters's insight:
I don't like Oreos. But I like their advertisement ;-)
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Bears Business Brief is contributed by the Missouri State University business department
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Here are six unique brands that are doing an exceptional job with social media. Discover why their social media marketing strategy and tactics work.
Kasia Hein-Peters's insight:
I like case studies, and this blog presents 6 of them
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Years ago, no one really cared if customers found your design enchanting, but today, designing for consumer experience is critical for engaging customers.
Kasia Hein-Peters's insight:
Good infographic on the UX process
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How to Define Your Content Marketing Theme
Kasia Hein-Peters's insight:
Some good advises here...
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This is a guest contribution from copywriter Robin Geuens. Can I ask you a question? When you published your first post, ... Via Peg Corwin
Kasia Hein-Peters's insight:
Seems like a good advice for all bloggers out there...
Peg Corwin's curator insight,
April 1, 2015 4:30 PM
5 solid techniques to get more traffic for your blog posts. 
Patrick Findlay's curator insight,
April 12, 2015 5:03 AM
Want more engagement for your content from top bloggers?
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From
qz
The success of #ImNoAngel proves honest, empowering marketing is actually good for business.
Kasia Hein-Peters's insight:
Aggressive, yet positive campaign
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Podcasting has a low-barrier-to-entry, proven distribution channels, and increasing popularity. What's the best way to integrate it into your content plan?
Kasia Hein-Peters's insight:
How to create a successful podcast
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Ninety-three percent - that’s how many organizations said they rely on content marketing for brand building and demand generation this year according to the Content Marketing Institute.
Kasia Hein-Peters's insight:
How brands tell their stories...
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Written by Paul Bingham - Categories: Content Marketing, Visual Content, Visual Content Marketing When it comes to visual content, your customers expect something very different…
Kasia Hein-Peters's insight:
I don't think these rules are new, but nevertheless they are still relevant
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As you probably remember February 26th 2015 will live in infamy, "the dress" caused one of the biggest online wars in the history of the Internet, and all started with a simple question, “What color
Kasia Hein-Peters's insight:
It's about the dress again...
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It is about the power of storytelling