Good Marketing
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Good Marketing
Marketing is sometimes perceived as deceitful or manipulative, with a goal to make us buying things that we don’t really need or at unfairly high prices.  It may also be viewed in an oversimplified manner, as “common sense” and “creative thinking”, limited to promotional activities and advertisement. On this site I will focus on positive aspects of marketing - changing the world for the better, establishing new trends, providing great customer service, engaging and creating shared value, corporate social responsibility and sustainability. I will also tell you how successful marketing strategies are rooted in understanding human psychology.
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Scooped by Kasia Hein-Peters
April 24, 2015 2:38 PM
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Content Creation for All Audiences

Content Creation for All Audiences | Good Marketing | Scoop.it
Content creation and marketing to all audiences can be limitless. Here's how.
Kasia Hein-Peters's insight:

How to create a good content

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Scooped by Kasia Hein-Peters
April 23, 2015 3:16 PM
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7 Brilliant Video Marketing Campaigns You'll Actually Enjoy Watching

7 Brilliant Video Marketing Campaigns You'll Actually Enjoy Watching | Good Marketing | Scoop.it
Check out these seven lovable video marketing campaigns to inspire your own efforts.
Kasia Hein-Peters's insight:

The use of emotions in advertisement

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Scooped by Kasia Hein-Peters
April 22, 2015 1:24 AM
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2015 Content Marketing Playbook: From 0-50k Visits In 3 Months | @contentmrktrapp

You can have great writing and marketing chops, but if nobody’s visiting your site it may as well be lost in the deep web. Not that deep web, but you know what I mean. The key to having a great site is being able to drive traffic to it.
Kasia Hein-Peters's insight:
How to run a successful blog
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Scooped by Kasia Hein-Peters
April 21, 2015 1:15 PM
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Sales vs. Marketing: The Primal Game of Thrones | Lincoln Martin

Sales vs. Marketing: The Primal Game of Thrones | Lincoln Martin | Good Marketing | Scoop.it
The rift between Sales and Marketing may date back from the dawn of the modern corporate structure. How can we avoid this "Game of Thrones" office battle?
Kasia Hein-Peters's insight:

Both are necessary to achieve success, yet so frequently don't work well together...

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April 21, 2015 4:56 AM
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When is the Best Time to Post on Social Media? - INFOGRAPHIC – Meltwater

When is the Best Time to Post on Social Media? - INFOGRAPHIC – Meltwater | Good Marketing | Scoop.it
When is the Best Time to Post on Social Media? Check out this infographic for the best time to post on social media sites, listed by site.
Kasia Hein-Peters's insight:

When to post in order to access your audience

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Scooped by Kasia Hein-Peters
April 20, 2015 6:49 PM
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How Red Bull Takes Content Marketing to the Extreme

How Red Bull Takes Content Marketing to the Extreme | Good Marketing | Scoop.it
Red Bull is a publishing empire that also happens to sell a beverage. A glimpse at the brand's expansive market, made possible by strategic content marketing.
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Scooped by Kasia Hein-Peters
April 19, 2015 6:25 AM
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Content Marketing Strategy: Giving Away Your Secret Sauce: Joe Pulizzi

The latest in content marketing research - How B2B companies and those that target engineers can leverage content marketing to find and retain more ...
Kasia Hein-Peters's insight:

It is a long lecture, but worth listening to if you are interested in content marketing

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Scooped by Kasia Hein-Peters
April 18, 2015 1:50 PM
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Amazon, what were you thinking with this email?

Amazon, what were you thinking with this email? | Good Marketing | Scoop.it
Amazon is well known for its personalized recommendations, both on the site and delivered by email, but they don’t always get it right. Take a look at this
Kasia Hein-Peters's insight:

How to avoid mistakes of personalized e-mails

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April 18, 2015 9:12 AM
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The Other Side of Storytelling: Listening

The Other Side of Storytelling: Listening | Good Marketing | Scoop.it
StoryCorps founder and 2015 TED Prize winner Dave Isay believes a genuine conversation can make a difference – and his group has created an app to facilitate those talks.
Kasia Hein-Peters's insight:

StoryCorps celebrates storytelling and storylistening by releasing a new app.

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Scooped by Kasia Hein-Peters
April 18, 2015 8:57 AM
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Lessons from Steve Jobs on giving an unforgettable speech

Lessons from Steve Jobs on giving an unforgettable speech | Good Marketing | Scoop.it
Steve Jobs turned product launches into an art form. These five speeches in particular provide valuable lessons every speaker should heed.
Kasia Hein-Peters's insight:

Steve Jobs - your role model for brand stroytelling

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Scooped by Kasia Hein-Peters
April 17, 2015 5:12 PM
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Storytelling for Small Business: Mastering Your Brand’s Story to Capture the Hearts & Minds of Customers

Storytelling for Small Business: Mastering Your Brand’s Story to Capture the Hearts & Minds of Customers | Good Marketing | Scoop.it
By Heather Wied, PubsoftWhy Storytelling? Effective storytelling is an essential skill for small business owners...
Kasia Hein-Peters's insight:

How to create a story if you are a small business owner

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April 17, 2015 4:50 PM
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This Is Your Brain on Podcasts: Why Audio Storytelling Is So Addictive

This Is Your Brain on Podcasts: Why Audio Storytelling Is So Addictive | Good Marketing | Scoop.it
The emotional appeal of listening
Kasia Hein-Peters's insight:

The revival of the podcast

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April 17, 2015 4:10 PM
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As More Say ‘No’ to Ads, It’s Time to Immunize Content Marketing

As More Say ‘No’ to Ads, It’s Time to Immunize Content Marketing | Good Marketing | Scoop.it
More and more, people crave complete control of the content they consume. Protect your content from “unwanted-ad disease" – Content Marketing Institute.
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Scooped by Kasia Hein-Peters
April 24, 2015 2:30 PM
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A 4-Point Plan to Boost Your Website’s Authority for Search Engines

A 4-Point Plan to Boost Your Website’s Authority for Search Engines | Good Marketing | Scoop.it

A website’s authority contributes to how high it appears in the Search Engine Result Pages. Improve your rankings in 4 steps – Content Marketing Institute.

Kasia Hein-Peters's insight:

Basics, but it is good to remind it sometimes...

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Scooped by Kasia Hein-Peters
April 23, 2015 12:35 PM
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Why Do We Get So Emotional About Brands?

Why Do We Get So Emotional About Brands? | Good Marketing | Scoop.it
Because we see them as parents, children, and partners.
Kasia Hein-Peters's insight:

Brands, emotions and gender

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Scooped by Kasia Hein-Peters
April 22, 2015 1:20 AM
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5 Surprising Reasons Why Good Podcasts Fail to Get Noticed - Copyblogger

5 Surprising Reasons Why Good Podcasts Fail to Get Noticed - Copyblogger | Good Marketing | Scoop.it
New to podcasting? Avoid these five common mistakes that hinder the growth and potential of promising podcasts.
Kasia Hein-Peters's insight:
How to create a successful podcast
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Scooped by Kasia Hein-Peters
April 21, 2015 1:08 PM
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Creating Customer Value with Instagram

Instagram is a highly underutilized but potentially very effective social media tool to building a brand. Here are some suggestions to effectively use Instagram to ...
Kasia Hein-Peters's insight:

Interesting info on the use of Instagram

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Suggested by Julien Zanet
April 21, 2015 4:42 AM
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13 Tips To Help You Generate Better Business Ideas

13 Tips To Help You Generate Better Business Ideas | Good Marketing | Scoop.it
Experienced entrepreneurs make it look like it is the easiest thing in the world to generate ideas, and it is. They get them from wherever they look. After that, it’s quite easy to choose what to p...
Kasia Hein-Peters's insight:

These are a few nice ways to have new ideas... 

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Scooped by Kasia Hein-Peters
April 19, 2015 6:00 PM
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B2B Marketing Directions: Why Human Psychology Remains Critical to Successful Marketing

B2B Marketing Directions: Why Human Psychology Remains Critical to Successful Marketing | Good Marketing | Scoop.it
Why human psychology remains critical to successful marketing http://t.co/qBPraIwKXR #B2BMarketing
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Rescooped by Kasia Hein-Peters from Diversity & Inclusion in Business
April 19, 2015 5:47 AM
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The Art of Evangelism

The Art of Evangelism | Good Marketing | Scoop.it
In the social age, it’s every executive’s job.
Kasia Hein-Peters's insight:

How to create evangelists among your employees and customers

Kasia Hein-Peters's curator insight, April 18, 2015 4:44 PM

How to create evangelists among your employees and customers

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April 18, 2015 10:46 AM
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Ben & Jerry's spoofed Apple's classic 1984 ad for a stoner burrito

Anecdotally speaking, April 20th is an important day for a subset of Ben & Jerry's most rabid fans — or to put it more bluntly (pun intended), stoners love ice cream. Ben & Jerry's is celebrating...
Kasia Hein-Peters's insight:

Tongue in cheek, nostalgic video ad by Ben & Jerry

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Scooped by Kasia Hein-Peters
April 18, 2015 9:06 AM
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CocaCola Shows its Human Side Through Storytelling

CocaCola Shows its Human Side Through Storytelling | Good Marketing | Scoop.it
The beverage brands director of social media, sustainability explains the importance of authenticity.
Kasia Hein-Peters's insight:

Coca-Cola's story about sustainability

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Scooped by Kasia Hein-Peters
April 18, 2015 8:36 AM
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10 content marketing lessons from the world's fastest growing websites

10 content marketing lessons from the world's fastest growing websites | Good Marketing | Scoop.it
The media world is witnessing the changing of the guard. The new brash upstarts have embraced, integrated, and are applying the technology of the social web. Buzzfeed, Upworthy and the humble blogs of this world are the new content kings. Many blogs have ...
Kasia Hein-Peters's insight:

Good lessons

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Scooped by Kasia Hein-Peters
April 17, 2015 5:08 PM
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Why Your Content Marketing Needs to Tell a Story

Why Your Content Marketing Needs to Tell a Story | Good Marketing | Scoop.it
This is your brain. This is your brain on stories (if you saw the US anti-drug ads of the 80′s, you know where I’m coming from). Turns out stories may be also be mind-altering – in a good way.  D
Kasia Hein-Peters's insight:

How to tell a good story

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Scooped by Kasia Hein-Peters
April 17, 2015 4:24 PM
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Audience Targeting Basics

Audience Targeting Basics | Good Marketing | Scoop.it
Audience targeting basics every marketer should know.
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