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Sally Falkow had the pleasure of doing an interview with David last week on the subject of brands, storytelling and the concept... 
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Journalists and digital storytellers can take advantage of the video tour feature of Google Earth Pro, which used to cost $399 a year but is now available for free, for an immersive audience experi...
Kasia Hein-Peters's insight:
Google Earth for digital storytelling
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The following took place between 09:00 AM and 10:00 AM. Events occurred in real time on the campus of one of the Ivy League universities…
Kasia Hein-Peters's insight:
No story, no business...
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In This Old Marketing, the boys celebrate Mobilegeddon, talk about how unhappy advertisers lead to BuzzFeed kills and more – Content Marketing Institute.
Kasia Hein-Peters's insight:
Summary of content marketing news, including changing Google search algorithm
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Budget season is right around the corner and a lot of non-profits are trying to figure out how to properly invest in the growing movement of effective content marketing. A recent study by our friends over the at the Content Marketing Institute revealed that 92% of non-profits believe they engage in content marketing, but only 26% of them believe they are being effective. So, that begs the question, “Why are marketers not content with their content?”
Kasia Hein-Peters's insight:
Non-profit content marketing is no different from any other content marketing...
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Kasia Hein-Peters's insight:
After you wrote your fantastic content, this is how you can promote it...
Peg Corwin's curator insight,
April 18, 2015 5:58 PM
The strategies for content promotion are: 1."Send new content to your email list 
Lori Wilk's curator insight,
April 29, 2015 2:14 PM
This post gives clear steps and strategies to help you promote your #Blog. Nothing is instant and everything takes effort. There's no secret instant magic anything. Thanks for sharing.
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The Psychology of Free Samples: Providing free samples can have a number of benefits, including generating a more positive in-store experience, making...
Kasia Hein-Peters's insight:
People like free everything!
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infographic: How Colors Influence People: The Psychology Of Color In Business Marketing
Kasia Hein-Peters's insight:
Guide to the use of color in marketing and advertisement
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Creativity, Innovation, Team Building, Leadership, Brainstorming, Idea Champions
Kasia Hein-Peters's insight:
We are born storytellers...
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It's easy to shy away from humor in blogging. But it can help your readers see you as a real human. Here's how to build your brand using humor and comics.
Kasia Hein-Peters's insight:
Humor in content marketing and how to build it
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![Marketing, PR, Social, Advertising Are All Intertwined: Geoff Livingston on Marketing Smarts [Podcast] | Good Marketing | Scoop.it](https://img.scoop.it/CgjK79yJ6PPBkCL--8Xa3Dl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Marketing Strategy: Marketing Podcast - Author, strategist, and MarketingProfs Marketing Writing Bootcamp instructor Geoff Livingston discusses marketing strategy, customer experience, content, PR, and more.
Kasia Hein-Peters's insight:
Does it make sense to keep marketing, PR, social media strategy and advertising separate anymore? What do you think?
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Content marketing is not an exercise in quick marketing success. It is a strategy that needs time and persistence. It demands a continuous marketing approach
Kasia Hein-Peters's insight:
Another useful guide from Jeff Bullas
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Customer experience is both functional, and emotional. Read our blog to find out how to fulfil these customer needs http://t.co/ucuycgx5Mf
Kasia Hein-Peters's insight:
Not a rocket science, but very useful indeed.
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Ever since the ancient days, long before the writing was developed, there was a need to tell a story. There are some traces shaped into stories that a
Kasia Hein-Peters's insight:
Happiness Factory Coca-Cola's video as an example of engagement marketing...
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From
3tags
#Storytelling and Fairy Tales
Kasia Hein-Peters's insight:
It is always good to have a plot when telling a corporate story
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Promoting your content is not an easy task to do. This post will cover some of the most successful content promotions methods and the advanced techniques for marketing your content.
Kasia Hein-Peters's insight:
How to promote your content
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I reached out to author, speaker and content marketing expert, Jay Baer on the subject and gave him a good old grillin’ for the New Business Tribe!
Kasia Hein-Peters's insight:
How to create a content to grow your business
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Visual marketers need to choose images that we can identify and empathise with, but how to achieve that? Ritika Puri says psychology has the answer
Kasia Hein-Peters's insight:
"People rate happiness as being more important than any other life outcome including living a life with meaning, become rich, and getting into heaven. It’s this reason why lifestyle photography featuring authentic happiness drives sales."
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Hungry for data? This post rounds up some of the best recent studies and data visualizations from the world of influencer marketing.
Kasia Hein-Peters's insight:
Studies of influencer's marketing - some interesting data that we should be aware of!
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Marketing Tips from Matt Lloyd Ep 1 How do I get people who click on my opt in page link to opt in From Ask Matt Lloyd If you want check this video: ...
Kasia Hein-Peters's insight:
How to increase the opt-in of your customers? Matt Lloyd offers a few tips: - make it easy, without too much committment - match the collected information with offered value - make it low risk - have an engaging landing page It is all possible if you know your audience really well.
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What matters is not so much how many new customers you acquire but how many loyal customers you keep. Check out this guide to learn more about the benefits of customer retention and how to apply it in your own business.
Kasia Hein-Peters's insight:
Lots of good resources on how to obtain customers' loyalty
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Kasia Hein-Peters's insight:
The corporate strategic storytelling includes: - shifting mindset / making a commitment to storytelling - honing writing skills - understanding your audience - bring data to life through a narrative
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Connecting with customers emotionally using social media can help motivate your customers to buy and build trust with your brand. Try these simple tips!
Kasia Hein-Peters's insight:
Emotional connection needs to occur between a brand and a customer, otherwise there will be no sales.
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Social media powerhouse Gary Vaynerchuk gave the keynote address at the Elevate conference at New York Law School on July 24, 2013. The sold-out conference, ...
Kasia Hein-Peters's insight:
Marketers ruin everything... according to Gary Vaynerchuk
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From
moz
Learn how to grow your target audience and improve your local SEO with a strong local content strategy.
Kasia Hein-Peters's insight:
This is a very good marketing guide for a local business
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Really?