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Learn the essential steps to create and apply content marketing personas more successfully – Content Marketing Institute 
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For the past few years, I’ve been talking quite a bit here on The Sales Lion about the power of Insourcing. Simply put, I feel most companies are grossly under-utilizing their existing employee base to produce content—be it text, video, or audio. In order to overcome this issue and help your team produce the type…
Kasia Hein-Peters's insight:
How to motivate your employees to engage in your content marketing.
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Marketing Strategy - The best ads work all three memory systems of the brain. Let's take a look at each memory system and how they can all work together to help customers remember ...
Kasia Hein-Peters's insight:
Marketing communication should equally care about getting customer's attention AND creating good memories.
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Kasia Hein-Peters's insight:
I am curious when we will abandon the Power Point with a really small font?
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From
wersm
In the last few decades, we have witnessed the golden age of traditional advertising, but it is fair to say that this period is over. Part of the reason lies in the ridiculous amount of information people are able to collect thanks to the internet. Shoppers of all kinds no longer rely on branded content…
Kasia Hein-Peters's insight:
The importance of influencers for your business
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Marketing is often considered an expense, but in reality, the content you create should be treated as an asset.
Kasia Hein-Peters's insight:
In general, marketing should be treated as investment, not just a cost
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Researchers found that marketing cheap wine as pricier changes brain chemistry, making inexpensive wine more enjoyable.
Kasia Hein-Peters's insight:
Placebo effect, well known in medicine, is relevant for marketing...
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Let me tell you a story. It’s a bit about our past. A bit about our future but more importantly, it concerns what is happening right now. It is also a story that nears 2,500 words because our compl…
Kasia Hein-Peters's insight:
How to educate customers through storytelling
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RT @ExploreWeb2dot0: #Infographics: New Infographic May Help Digital Marketers Understand Why Consume... http://t.co/BXUjWf8f9W #And↬http:/…
Kasia Hein-Peters's insight:
Infographics about infographics
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Why do ancient myths resonate today but quarterly sales reports are forgotten tomorrow? We'll explain with a story.
Kasia Hein-Peters's insight:
How to build a story
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Want sway? Who doesn’t?We all want to be influential.So our conversations often become about influencer marketing—you know, the fine art of getting big kahunas in your camp.
Kasia Hein-Peters's insight:
Basics of influencer marketing
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Coca-Cola revamps website to make it look like a 'digital magazine', Coca-Cola has replaced Coca-Cola.co.uk with a new website which aims to appear more like a 'digital magazine' than a corporate site.
Kasia Hein-Peters's insight:
Coca-Cola UK revamped their corporate web site to embrace storytelling and engagement with the audience.
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Check out this slide show from Upworthy on how they get people to click on headlines and share the stories: (Or see it here on SlideShare.) You may not think your organization has much to do with the shamelessly sensationalistic Upworthy, but you're almost exactly in the same business as them: Getting people to care. The main takeaways: When it comes to virality, nobody knows how it works. Even the experts don't know. Every time you write a headline (or link), write 25 of them. That increases yo
Kasia Hein-Peters's insight:
Upworthy publishes their approach to get people to click and share the content
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Content marketing is now a key marketing strategy. What are some content marketing rules you need to keep and what should you ditch? Here are some tips.
Kasia Hein-Peters's insight:
Surprising rules that work for content marketing
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Del Monte Foods released an interesting content campaign last November, with a focus on green bean casserole around Thanksgiving.
Kasia Hein-Peters's insight:
Case study of content marketing: Del Monte
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Host Robyn interviews Nadya Zhexembayeva about her experiences working in the field of sustainable development of innovative and intelligent resources
Kasia Hein-Peters's insight:
Business can change the world for the better
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Kasia Hein-Peters's insight:
Story making instead of storytelling?
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it can be challenging to find a great storytelling angle for an uninspiring brand. Sometimes, you have to tackle it from a new angle to make it work.
Kasia Hein-Peters's insight:
There are no boring brands, just borign marketing...
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Content marketing is time consuming. It is lots of moving parts and needs many skills.It's complicated. So what are 10 mistakes that the amateurs often make
Kasia Hein-Peters's insight:
Learn from the best and do not behave like an amateur...
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Millennial-focused and Cause-based campaigns are two of the biggest concepts in the marketing world. I took a look at so… Via Jeff Domansky
Kasia Hein-Peters's insight:
Follow the best, learn from others' mistakes...
Jeff Domansky's curator insight,
April 28, 2015 10:31 AM
Here are some great cause marketing lessons and failures. Read them and learn.
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![Content Marketing: Why You Need A Social Media Calendar And How to Create One [INFOGRAPHIC] | Good Marketing | Scoop.it](https://img.scoop.it/wj9bPUNF5QHgxt5-diy50Tl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Do you use a content calendar to plan your social media posts in advance?
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Detailed case study of Red Bull Stratos' mission from the edge of space.
Kasia Hein-Peters's insight:
This is an example of a very successful campaign by Red Bull
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From
xen
When it comes to the content that your brand produces, it’s likely that you’ve considered storytelling as a part of your overall content marketing strategy.
Kasia Hein-Peters's insight:
How to develop a brand storytelling
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Google’s new emphasis on mobile-friendly search results doesn’t require just good mobile design, it requires great mobile copywriting–Content Marketing Institute.
Kasia Hein-Peters's insight:
Differences between writing for a web site versus a mobile page.
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Just about every comprehensive study done on this subject points to greater success for companies that turn the negatives represented by complaints into positives....
Kasia Hein-Peters's insight:
How you can use complaints to build stronger relationships with customers
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Why you should create buyer's personas and content and sales process mapping.