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Companies active in content marketng need to define a content marketing strategy. Every Content Marketing Strategy needs these 9 essential elements. 
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How effective is your B2B content marketing strategy? IDG Sponsored 2015 research by Content Marketing Institute and Marketing Profs on how tech marketers ha...
Kasia Hein-Peters's insight:
Long but interesting interview with the top content marketing opinion leader - Joe Pulizzi
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![How Red Bull Use Social Media [CASE STUDY] | Good Marketing | Scoop.it](https://img.scoop.it/37z6ad8PWUXl72N7b_5kGDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Red Bull is one of the world's most famous and greatly loved energy drinks. Popular with students, sports fanatics, celebrities, workers and the ordinary person needing a boost for their day, they have an extremely wide and varied audience. Red Bull is available in more than 167 countries worldwide, has been around for 26 years with
Kasia Hein-Peters's insight:
Very skillful use of social media and brand storytelling...
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The 2015 Student Video Award gives students a chance to jump-start their own learning experience by creating videos that will later become a part of the learning process for other psychology students around the world.
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Blogging may start as a hobby. An outlet to show your expertise, maybe. But now that you're serious, it's time to make money blogging. Here's how to do it.
Kasia Hein-Peters's insight:
You can: 1. sell your expertise (as service provider, teacher or consultant) 2. sell your own products (such as ebooks, traninig courses) 3. sell ads
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Learn how to make your content marketing stick using these facts about the brain.
Kasia Hein-Peters's insight:
Worth remembering...
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Storytelling vs Story Making from Sally Falkow On Tuesday this week I interviewed David Berkowitz, CMO of MRY and ADAge columnist, about the concept
Kasia Hein-Peters's insight:
Storytelling versus storymaking
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Content marketing has been a buzzword in media for a while now. But that doesn’t mean that everyone knows what it is, how it works, or how it differs from traditional marketing. Much like social media
Kasia Hein-Peters's insight:
In case you are not sure, the difference between advertising and content marketing is like between one-night stand and relationship...
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Our you obsessing over using story in your content marketing efforts? If so, you may be obsessing too much. Here's why...
Kasia Hein-Peters's insight:
The power of story versus the power of teaching.
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Kasia Hein-Peters's insight:
How to choose the right influencers for your marketing campaign...
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From
bigthink
Harsh criticism of Chipotle's marketing ploy to eliminate some genetically modified ingredients is part of a growing movement to stand up to advocates on many issues who promote fear that flies in the face of the evidence.
Kasia Hein-Peters's insight:
Why acting based on fear, instead of evidence, backfires...
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From
adage
cause marketing is big, with brands from kfc to gucci launching campaigns to "do good." an agency does some of its own research to uncover winners and losers.
Kasia Hein-Peters's insight:
How to make a cause marketing authentic.
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From
www
3 Rules of Psychology in Sales and Marketing by Douglas Karr on Marketing Technology
Kasia Hein-Peters's insight:
Marketing is a commercial arm of psychology...
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Trying to pitch your content to various editors/publications? Columnist Kelsey Libert explains how you can use psychological principles to achieve greater success.
Kasia Hein-Peters's insight:
Psychology behind making choices
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What drives traffic on the social web at high speed is great content and social networks. Here are 10 tactics you must use in your content marketing strategy
Kasia Hein-Peters's insight:
These are basics, but very important
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![How Rimmel London Use Social Media [CASE STUDY] | Good Marketing | Scoop.it](https://img.scoop.it/DSFz4fAS37IjqGMbHj9yHTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Rimmel London initially began as a perfumery in the 1800's, established by Eugene Rimmel. He eventually expanded to be interested in both perfume and cosmetics but died in 1887 leaving his beauty estate to his 2 sons. They went on to develop his products internationally and specialised in
Kasia Hein-Peters's insight:
Well integrated RIMMEL campaign on social media
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Having a strong brand is essential for organizational success. When companies and nonprofit agencies think about their brand, they are usually astute enough to consider factors beyond the approved color palette and logo. They frequently consider how certain audiences perceive and interact with them – the media, donors, volunteers, foundations, governmental bodies, clients.
Kasia Hein-Peters's insight:
This is where the corporate culture, diversity and inclusion and business results come together.
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Tree Change Dolls, a hobby-gone-viral, teaches valuable lessons and fun for the whole family.
Kasia Hein-Peters's insight:
What a novel concept... Dolls looking like real girls ;-)
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Business news and management advice for entrepreneurs, growing businesses and SMEs.
Kasia Hein-Peters's insight:
Is this good marketing or ruthless manipulation of people's minds?
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Are you getting tired of your blog? Is your traffic flatlining? It might be time to channel your inner Warren Buffet and diversify your content portfolio.
Kasia Hein-Peters's insight:
The strategy of diversifying your content
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Remarkable content takes a three-step journey. If we keep this journey in mind, we can craft a profound experience for our readers.
Kasia Hein-Peters's insight:
3 rules to write your content
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advocate marketers, money for distribution, and “automagic” integration
Kasia Hein-Peters's insight:
And the 3 points are: advocate marketers, money for distribution, and “automagic” integration.
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B2B buyers are unlikely to take you seriously unless you’re a big-name brand or they’ve heard about you from an independent source, for example through a recommendation on a social network.
Kasia Hein-Peters's insight:
A few good advices for B2B content marketers...
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From
linkis
The American Marketing Association's blog offers insights and perspectives on the latest in marketing, analytics and results from leaders around the globe.
Kasia Hein-Peters's insight:
Storytelling everywhere...
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Marketing is ultimately the science of persuasion. We use ads to convince people to choose us over our competitors or to buy now rather than later. We study analytics to see how convincing we actually are. Via Jeff Domansky
Kasia Hein-Peters's insight:
Let's just be careful and not use psychology to manipulate customers...
Jeff Domansky's curator insight,
May 5, 2015 1:53 AM
Lisa Sherman shares 13 psychological principles that could make your marketing more effective. Good read. |
There must be a strategy behind your content marketing, otherwise it will not be effective