 Your new post is loading...
Your new post is loading...
Scoop.it!
![TSE [31] The Psychology Of Online Marketing And Kicking Ass With Derek Halpern | Good Marketing | Scoop.it](https://img.scoop.it/dSLEPxtVFZ_EyeXrJNW5Gzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Have you ever read a blog that combines both psychology and online marketing insight to help you find out what your audience is thinking? 
No comment yet.
Sign up to comment
Scoop.it!
fContent marketing is time consuming.
Kasia Hein-Peters's insight:
If you avoid these mistakes, you will become an awasome content marketer :-)
Scoop.it!
#MarketingFails: 10 epic marketing fails of 2013: But this is the time of year w... http://t.co/u3Lx2XtQ92 #And↬http://t.co/XaoN4vI5uE
Kasia Hein-Peters's insight:
Read it and learn from these examples.
Scoop.it!
How do you involve customers in the creation of your story to drive brand loyalty and customer trust – and the maximum monetisation of your assets?
Kasia Hein-Peters's insight:
Storytelling can break complex information into easily understandable pieces...
Scoop.it!
If you're trying to convert your customers, you're doing something wrong.
Kasia Hein-Peters's insight:
Good business advice from Gary Vaynerchuk
Scoop.it!
Here’s the truth: one of the worst pieces of advice for marketers is that there is a formula for successful content marketing. I know, for many of you out there, this doesn’t sound right and you might be preparing to personally slaughter me.
Kasia Hein-Peters's insight:
Follow brand personality
Scoop.it!
Brand journalism or brand storytelling? Is there any difference between the two?
Kasia Hein-Peters's insight:
About human-centric approach to stories...
Scoop.it!
Just about everyone has embraced content marketing. And some people are even succeeding with it. However, a shockingly high percentage of B2B content marketers report that it really isn't going all
Kasia Hein-Peters's insight:
Avoid these mistakes...
Scoop.it!
An inside look at how Peg Fitzpatrick shares to a social media audience of 11 million people and how her strategies scale for growth.
Kasia Hein-Peters's insight:
Learn from a pro - Peg Fitzpatrick, who manages an audience of 11,000,000+
Scoop.it!
I watched the documentary, Budrus the other night—a story about an on-going non-violent protest movement on the West Bank of the Palestinian Territories. I have lived in a number of countries in the Middle East and worked in Jerusalem, specifically in Mount Scopus one of the demilitarized “no man’s land” zones established in 1948 ceasefire …
Kasia Hein-Peters's insight:
Steps of business storytelling according to the author: 1. State the business context “We are meeting today to talk about the recent public accusation of …” 2. Segue to the story “But before I do that, let me tell you a story.” 3. Tell the story “As a teenage girl, I…” 4. State what you learned “What I learned from this experience…” 5. State what we can learn “What we can learn from this experience…” 6. Connect to the business challenge “So, as we face this public accusation…”
Scoop.it!
Storytelling: Without a steady stream of content and stories your success with all the activity in social media marketing will be very limited.
Kasia Hein-Peters's insight:
How to create stories for your content marketing
Scoop.it!
Kasia Hein-Peters's insight:
The art and science of storytelling
Scoop.it!
Ethical Content Marketing – Are You Doing It Right?
Kasia Hein-Peters's insight:
Ethics of content marketing
|
Scoop.it!
...are rarely websites that convert as well as unpretty ones. If the goal of your site is to position you, tell a story, establish your good taste and make it clear what sort of organization you are, then pretty might...
Kasia Hein-Peters's insight:
Words of wisdom from Seth... Do you agree with him?
Scoop.it!
We know that it can't buy love, but can money really buy happiness? Dr Paul Harrison looks into some of the research around money, marketing and the psychology of happiness.
Kasia Hein-Peters's insight:
Interesting insights from studies linking happiness with monetary value...
Scoop.it!
Winning trust won't come from telling people to believe you. So what will?
Kasia Hein-Peters's insight:
I couldn't agree more...
Scoop.it!
From
incitemc
Can storytelling overcome the modern day obstacles marketers face and gain customer buy-in?
Kasia Hein-Peters's insight:
The ability to tell a story is a great marketing skill and all of us should learn how to use it properly.
Scoop.it!
![How to Become a Pinterest Warrior and Vanquish the Competition [Infographic] | Good Marketing | Scoop.it](https://img.scoop.it/TfQaPmqmuoP3hXm7ML5a0Dl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Social Media - About 70 million users are on Pinterest. To reach them, you need to create a Pinterest content strategy.
Kasia Hein-Peters's insight:
Useful tips for the use of Pjnterest in your content marketing
Scoop.it!
This talk looks at the in-store moment and how best to make it more experiential. Using a shopper 5 senses model, we look at global case studies using scent ...
Kasia Hein-Peters's insight:
How to move beyond in-store advertisement
Scoop.it!
Every marketing campaign shares a few key elements: goals, assets, calls-to-action, promotion channels, etc. But great marketing campaigns also have personality. Emotion. Pizazz. Campaigns that look…
Kasia Hein-Peters's insight:
simple, but true
Scoop.it!
Learn why these campaigns worked and where their success was noticeable.
Kasia Hein-Peters's insight:
6 case studies of good marketing campaigns
Scoop.it!
Tesla is already building a 5-million-square-foot battery factory. There's also no way for Tesla to keep up with the level of demand reflected by the early reservations.
Kasia Hein-Peters's insight:
The key to successful innovation is to provide a unique solution that provides value (value innovation). Tesla is a good example of value innovation.
Scoop.it!
Meet The Coca-Cola Company. For 129 years, Coca-Cola has been successful at winning over its audience with compelling brand advertisements. In 2008, a Coca
Kasia Hein-Peters's insight:
Coca-Cola's success due to engaging their audience through content creation.
Scoop.it!
From
blog
The American Marketing Association's blog offers insights and perspectives on the latest in marketing, analytics and results from leaders around the globe.
Kasia Hein-Peters's insight:
How to conduct and present your research
Scoop.it!
Creating sharable content isn’t always intuitive. Read on for our top 10 foolproof content tips.
Kasia Hein-Peters's insight:
How to increase sharability of your content
|
Podcast with Derek Halpern, a very successful online marketer