 Your new post is loading...
Your new post is loading...
Scoop.it!
Introductory digital storytelling platform assessment for social impact organizations
Kasia Hein-Peters's insight:
This report was prepared based in interviews with thought leaders 
Scoop.it!
In today’s newsroom, “interactive storytelling” is seen as something of a panacea. Yet as multimedia reporter Lam Thuy Vo shows, when it comes to telling sto...
Kasia Hein-Peters's insight:
The key point - first choose a story, then the right medium to tell it, not the other way around.
Scoop.it!
Becoming Leonardo: How Great Designers Think - is one of the best lectures about design I have ever seen. How do great designers think? Imagine if you could crawl inside the minds of great designers to see what makes them tick: how they go about solving difficult problems, how they deal with adversity, and how they ultimately pull it all together to create successful design. What would you see?
Kasia Hein-Peters's insight:
10 heuristics of great designers
Scoop.it!
What Is The Content Marketing Imperative? Six months ago, I opened the NewsCred #ThinkContent Summit with my argument for the content marketing imperative. I defined content marketing as the gap be...
Kasia Hein-Peters's insight:
The past, the present and the future of content marketing
Scoop.it!
Are you wondering what all the fuss is about with content marketing? Do you think it’s just for the big boys in your industry? Content marketing (as the name would suggest) is the process of creati...
Kasia Hein-Peters's insight:
Why content marketing benefits small and big companies
Scoop.it!
From
www
Brown's Super Stores operates seven profitable supermarkets in low-income neighborhoods in Philadelphia. The founder says it's because he figured out what communities needed in a neighborhood store.
Kasia Hein-Peters's insight:
Customer-centric approach by a grocery chain in poorer neighborhoods of Philadelphia
Scoop.it!
In this era of preference marketing, buyers are in control. When online information became ubiquitous, the customer suddenly didn't have to simply accept what marketing delivered; she now had
Kasia Hein-Peters's insight:
I don't think they are a waste of time, but I also agree that you shouldn't overdo it...
Scoop.it!
The campaign for the L'Oreal-owned brand, scheduled to break in the U.S. next month, uses results of an IPSOS survey in digital and social elements to educate consumers about disparities in skin
Kasia Hein-Peters's insight:
L'Oreal, through its La Roche-Posay brand, launched an international skin cancer awareness campaign. Please notice that there are no scare tactics here, but rather an attempt to empower everybody to check their love ones and themselves.
Scoop.it!
The world's greatest social media marketer has objectives and strategies. They're documented—on a spreadsheet—or on some social platform where her peers can collaborate.She understands the whole analy
Kasia Hein-Peters's insight:
How to become a great marketer
Scoop.it!
Simple, open stories with a clear hierarchy that is easy to follow. That’s all I want. I still have my RSS reader to scan the hundreds of stories I track daily. That approach works perfectly well on s
Kasia Hein-Peters's insight:
2 examples of brand content marketing
Scoop.it!
User Generated Content (UGC) is the Holy Grail of social media and content marketing. Here are 8 Tips for motivating your fans to create and share content.
Kasia Hein-Peters's insight:
Do these things, if you want your content to thrive on social media.
Scoop.it!
Being good at something is…well…it’s good. Being great at something is so much better though! You probably already know the difference between good profits and great profits. If you already hav… Via Stefano Principato
Kasia Hein-Peters's insight:
Be controversial...
Scoop.it!
It's time for marketing to be considered in a more positive light, The rise and spread of global brands aptly illustrates the debt so many companies owe to marketers. It's time we shouted about it, writes Will Harris.
Kasia Hein-Peters's insight:
Tribute to us, the marketers!
|
Scoop.it!
Sellers who are able to build confidence in ideas and inspire action sell the most. Discover the 7 components of a convincing story that are necessary for succeeding in insight selling.
Kasia Hein-Peters's insight:
Telling a convincing selling story includes the following steps: 1. Connection 2. Dissatisfaction 3. Desire 4. Dissatisfaction layering 5. Breakthrough 6. Results 7. Action
Scoop.it!
Kasia Hein-Peters's insight:
This is an inspiring story about the power of storytelling :-)
Scoop.it!
Don't let the 'Anchoring' effect shipwreck your shopping experience. Photo: Ian Svendsplass In our daily lives, we constantly rely on our instincts to navi
Kasia Hein-Peters's insight:
Beware of these cognitive biases...
Scoop.it!
In the aftermath of the devastating Nepal earthquakes, how are charities using video to reach out those wanting to donate?
Kasia Hein-Peters's insight:
Lessons learnt from NGO communications around Nepal disaster
Scoop.it!
Lessons from the most successful marketing campaigns of the past decade that includes social media as a main marketing channel.
Kasia Hein-Peters's insight:
There are 10 lessons to be learnt from these successful campaigns
Scoop.it!
Cause marketing doesn't have to be sleazy or ineffective. Learn from the experts and use these tips in your marketing strategy.
Kasia Hein-Peters's insight:
Cause marketing done well
Scoop.it!
From
ourvodka
Our/Vodka is a global vodka made by local people in cities around the world. Locally produced, hand bottled and engaged in the local community.
Kasia Hein-Peters's insight:
An example of "glocal" campaign - global company using local partnerships to make the brand more appealing to consumers, who prefer local products...
Scoop.it!
From
medium
By Paul Jarvis
Kasia Hein-Peters's insight:
Rules of writing a good content marketing
Scoop.it!
The Influence of Earned Media in Content Marketing In the not so distant past the phrase “earned marketing” referred to a relic public relations term that to business executives meant having your b...
Kasia Hein-Peters's insight:
"Earned marketing delivers approximately 90% of web traffic"
Scoop.it!
Presenter: Darren Woolley, Founder and Managing Director, TrinityP3 While most marketers intend to embrace the benefits of content marketing, many are strugg...
Kasia Hein-Peters's insight:
Lecture on proper management of your content marketing strategy.
Scoop.it!
Working on a campaign outreach? To get an editor's attention, incorporate the way people think and feel.
Kasia Hein-Peters's insight:
I am not sure if this is psychology, or just common sense...
Scoop.it!
Storytelling is by all means the only way to branding success. The most successful brands tell the most compelling stories. Think of a brand that you particularly ...
Kasia Hein-Peters's insight:
Brand stories replicate hero stories... Do you as a marketer create these brand stories consciously?
|
Good read.